{"id":11346,"date":"2020-11-03T09:48:40","date_gmt":"2020-11-03T14:48:40","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=11346"},"modified":"2024-12-18T06:25:48","modified_gmt":"2024-12-18T11:25:48","slug":"are-you-using-linkedin-stories","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/are-you-using-linkedin-stories\/","title":{"rendered":"Are You Using LinkedIn Stories?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories.jpg\" alt=\"LinkedIn Stories\" class=\"wp-image-11347 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories.jpg\" alt=\"LinkedIn Stories\" class=\"wp-image-11347 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/LinkedIn-Stories-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>LinkedIn joined the &#8220;Stories&#8221; game recently, following the lead of Facebook, Instagram, SnapChat, WhatsApp and Pinterest and is only available on mobile for now. Like other new features, this may soon roll out to all members, whether they use desktop or mobile.<\/p>\n\n\n\n<p>Stories are a high-visibility opportunity to build awareness and promote your brand by sharing content, images, and short videos of professional moments.<\/p>\n\n\n\n<p>According to the LinkedIn Blog:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;We wanted to give you an easy way to share what\u2019s happening in your professional life. As Stories are shared for 24 hours, we see this as a great option for you to use to express professional moments with your LinkedIn network without worrying that the content is permanently attached to your profile.<\/em><\/strong><\/p><p><strong><em>To post a Story on your profile, open your LinkedIn app and touch the circle with your photo and a plus sign in the upper left corner to open the camera. You can:<\/em><\/strong><\/p><p><strong><em>\u2022 Record the video or take the photo directly through the app<br>\u2022 Upload video (up to 20s) or image<br>\u2022 Add a sticker and \/ or text<br>\u2022 Mention users with @<\/em><\/strong><\/p><p><strong><em>To create a new Story after posting your first Story, tap the plus icon on the top left or bottom right corner once you go into your previously published Story.&#8221;<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">How to Use LinkedIn Stories<\/span><\/strong><\/h2>\n\n\n\n<p>As a viewer of your networks&#8217; Stories, you can share a Story you&#8217;ve seen to start a conversation. And it&#8217;s easy &#8220;to quickly message the author, send a quick reaction, or to seamlessly forward the Story to someone else in your professional community&#8221;.<\/p>\n\n\n\n<p>ForbesWomen Senior Contributor <a href=\"https:\/\/www.forbes.com\/sites\/katetalbot\/2020\/09\/24\/5-ways-to-use-linkedin-stories-for-your-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Talbot<\/a> described some of the ways to use Stories for authentic personal branding:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Highlight personal achievement<\/li><li>Educate your audience<\/li><li>Go behind the scenes (to show a less curated side of yourself)<\/li><li>Give a shoutout to others<\/li><\/ul>\n\n\n\n<p>And also, to inspire others:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;Emotional storytelling has an incredible impact on bringing you closer to your community. You can do this on LinkedIn Stories by telling a professional story and a lesson you learned from it. That might include how you dealt with a toxic work environment or overcoming a challenge and were able to succeed. Many will have similar experiences, and in doing so, will enjoy hearing camaraderie within the business world. With the ephemeral and authentic nature, LinkedIn Stories allows for a deepened vulnerability that inspires and helps others.&#8221;<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to put in your Stories<\/strong><\/h3>\n\n\n\n<p>Job search social media expert Hannah Morgan noted what she&#8217;s been seeing in her Stories feed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>job search advice<\/li><li>using LinkedIn\u2019s \u201cquestion of the day\u201d<\/li><li>sharing testimonials<\/li><li>promoting upcoming events<\/li><li>giving thanks to co-workers<\/li><li>asking about work\/life balance<\/li><li>showing behind the scenes shots<\/li><li>news<\/li><li>and more personal stories<\/li><\/ul>\n\n\n\n<p>But she cautions, don&#8217;t use Stories to advertise that you&#8217;re job seeking. This is a place to highlight what you have to offer.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;Instead, focus on showcasing what you know, how you are investing your time, what you are learning, or other qualities that would set you apart as someone who is ready to hit the ground running.&#8221;<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn Help offers FAQs for creators of LinkedIn Stories:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>How can I post a Story?<\/li><li>Who can see or share my Story?<\/li><li>Can I view and save my own Story?<\/li><li>Can I edit or delete my Story after it has been posted?<\/li><li>How can I share my Story with someone?<\/li><li>Can I view my Story\u2019s insights?<\/li><li>What is the Question of the Day feature and how can I access it?<\/li><li>What are the recommended specs for uploading a Story from the camera roll?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>And, FAQs for viewers of Stories:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Whose Stories can I view and how?<\/li><li>Can I see who has viewed someone else\u2019s Story?<\/li><li>How can I engage with the creator of a Story I\u2019ve viewed?<\/li><li>Can I share someone\u2019s Story?<\/li><li>I found a Story offensive or inappropriate. What should I do?<\/li><li>Will a creator know that I\u2019ve viewed their Story?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/3-surprising-ways-linkedin-hurts-your-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Surprising Ways LinkedIn Hurts Your Personal Brand<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/nail-your-virtual-interviews-21-things-you-need-to-know-do-and-master\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nail Your Virtual Interviews \u2013 21 Things You Need To Know, Do and Master<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\" target=\"_blank\" rel=\"noreferrer noopener\">YIKES! My LinkedIn Profile is Missing!<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/3-big-mistakes-that-screw-up-your-linkedin-professional-headline\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 BIG Mistakes That Screw Up SEO for Your LinkedIn Profile Headline<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn joined the &#8220;Stories&#8221; game recently, following the lead of Facebook, Instagram, SnapChat, WhatsApp and Pinterest and is only available on mobile for now. Like other new features, this may soon roll out to all members, whether they use desktop or mobile. Stories are a high-visibility opportunity to build awareness and promote your brand by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,11],"tags":[112,297],"class_list":{"0":"post-11346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-online-presence-online-reputation-management","8":"tag-executive-job-search","9":"tag-linkedin-stories","10":"entry","11":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Using LinkedIn Stories? 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