{"id":1206,"date":"2010-04-19T06:13:39","date_gmt":"2010-04-19T11:13:39","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1206"},"modified":"2023-12-01T06:04:58","modified_gmt":"2023-12-01T11:04:58","slug":"my-personal-brand-true-colors","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/my-personal-brand-true-colors\/","title":{"rendered":"My Personal Brand True Colors"},"content":{"rendered":"

It took me some time, but I finally got my blanner (blog banner) together here.<\/p>\n

My plan, when I launched this blog last November, was to get it up and running right away, and start building content, authority, and link juice, instead of spending several weeks (or months) finalizing the look of it before launching. So I purchased the WordPress Thesis theme and got busy.<\/p>\n

Some might say that publishing a blog\/website without a branded blanner isn’t a wise approach, but because I was building the site myself, I could jump right in and get going when I had a slight break in pressing business over the holidays last year.<\/p>\n

Another issue impacting the timing of all this was my completion of the Reach Certified Online Identity Strategist<\/a> program at the end of March.<\/p>\n

I presumed, correctly, that I would learn how to work with website developers and\u00a0designers\u00a0to create a blanner that would fit me and my practice.<\/p>\n

Meantime, I collaborated with a graphic designer to create my Executive Career Brand logo, to have it ready to build the blanner around.<\/p>\n

Getting back to colors. I was reminded through the online identity certification program and some research on colors and personal branding that colors are the greatest emotion-generating elements of your brand identity.<\/p>\n

What’s interesting is that often your favorite colors fit your personal brand.<\/p>\n

My two main colors, amethyst purple and grassy green, were an easy choice. People who know me best associate me with purple. It’s always been my favorite color to wear and one that looks best on me. I\u2019ve been using it for years\u00a0in business accessories.<\/p>\n

I’m a lifelong organic gardener and environmentally-sensible.\u00a0My early career included a 10-year stint managing my start-up organic garden center specializing in exotic herb and vegetable plants. Green matches my green thumb and environmental sensitivities.<\/p>\n

These two visually complementary colors were already embedded in my brand identity as signature colors.<\/p>\n

But beyond the recognition factor, colors are used to evoke emotions, generate interest in your brand, and support your goals.<\/p>\n

We all know that strong corporate brands are so associated with their colors, they seem to own them \u2013 Tiffany\u2019s robin\u2019s-egg blue, the Breast Cancer Awareness movement\u2019s pink, McDonald\u2019s yellow arches, Target\u2019s\u00a0bold red, etc.<\/p>\n

People generally associate my two colors with these attributes:<\/p>\n

PURPLE — Wealth, luxury, royalty, spirituality, sophistication<\/p>\n

GREEN — Fresh, natural, calming, healing, environmentally friendly<\/p>\n

Color Matters\u00a0is an excellent resource for color symbolism and emotions.<\/p>\n

I’d love to hear what you think of my blog’s new colors. My next project is\u00a0to carry\u00a0these colors consistently across my other personal brand communications channels.<\/p>\n

Related posts:<\/em><\/strong><\/p>\n

10 Steps to an Authentic, Magnetic Personal Brand<\/a><\/p>\n

Health Insurance for Your Personal Brand \u2013 The 3 Cs<\/p>\n

How NOT to Build Your Executive Personal Brand<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Colors are the greatest emotion-generating elements of your personal brand identity.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2,11,6],"tags":[26,117,180],"class_list":{"0":"post-1206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"category-online-presence-online-reputation-management","8":"category-executive-personal-and-career-branding","9":"tag-brand-identity","10":"tag-executive-personal-and-career-branding","11":"tag-personal-brand-colors","12":"entry","13":"has-post-thumbnail"},"yoast_head":"\nMy Personal Brand True Colors - 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