{"id":13911,"date":"2022-05-18T13:16:24","date_gmt":"2022-05-18T17:16:24","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=13911"},"modified":"2023-10-02T07:34:49","modified_gmt":"2023-10-02T11:34:49","slug":"personal-branding-is-bragging-its-not-for-me","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/","title":{"rendered":"Personal Branding Is Bragging. It&#8217;s Not For Me!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-1024x536.png\" alt=\"Is personal branding bragging?\" class=\"wp-image-13912 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-1024x536.png\" alt=\"Is personal branding bragging?\" class=\"wp-image-13912 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-1024x536.png 1024w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-300x157.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-150x79.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200-768x402.png 768w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>If you&#8217;ve decided that personal branding is bragging, so you want no part of it, I hope you&#8217;ll reconsider.<\/p>\n\n\n\n<p>In fact, if you don&#8217;t embrace branding in your job search, you may be sabotaging your chances to land the job(s) you covet and deserve.<\/p>\n\n\n\n<p>Take a look at my short video below. You&#8217;ll also find the transcript for the video, so you can follow along.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Is Personal Branding the Same as Bragging?\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/vagCAX1GtHI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>For help defining your personal brand, get my <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding worksheet<\/a> to differentiate your unique value to the employers you\u2019re targeting. <\/p>\n\n\n\n<p>As you do the branding work you&#8217;ll find that, when personal branding is authentic and properly used, it\u2019s not at all like bragging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Video Transcript<\/strong><\/h3>\n\n\n\n<p>Here\u2019s something I\u2019m often asked about personal branding:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>\u201cHow do I write and speak about my brand without coming off as arrogant and boasting? I don\u2019t like to brag about myself.\u201d<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p>If you\u2019re like many executives, you\u2019re ambivalent about personal branding.<\/p>\n\n\n\n<p>You know that branding is important and no longer optional in job search, but you think it may not be for you.<\/p>\n\n\n\n<p>If you\u2019re shy or introverted, the thought of having to be boastful will especially keep you from embracing personal branding.<\/p>\n\n\n\n<p>The thing is, you\u2019re misunderstanding what branding really is.<\/p>\n\n\n\n<p>Branding encompasses the whole you.<\/p>\n\n\n\n<p>Along with the hard skills or areas of expertise you possess, your <a href=\"https:\/\/executivecareerbrand.com\/new-year-time-to-revisit-and-refresh-your-personal-brand\/\"  data-wpil-monitor-id=\"558\">brand includes your personality<\/a> or personal attributes that drive your ability to make those hard skills work.<\/p>\n\n\n\n<p>Including these softer skills helps generate chemistry for you as a candidate, much better than just your hard skills.<\/p>\n\n\n\n<p>Branding is communicating who you are, in a way that will resonate with your target employers.<\/p>\n\n\n\n<p>So, unless you\u2019ve built arrogance and boastfulness into your brand messaging &#8212; AND these are things your target employers want &#8212; you won\u2019t come off as bragging.<\/p>\n\n\n\n<p>This should help you:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Think of branding as educating people about the value you offer.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>Always approach personal branding with your target employers in mind, positioning yourself as a good-fit employee for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Personal Branding and Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-keys-to-a-memorable-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Keys To a Memorable Personal Brand<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/xi117.isrefer.com\/go\/google\/ecbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does Your Name Have a Google Problem? at CareerBrandVideos.com<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Ways to Build Your Personal Brand Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve decided that personal branding is bragging, so you want no part of it, I hope you&#8217;ll reconsider. In fact, if you don&#8217;t embrace branding in your job search, you may be sabotaging your chances to land the job(s) you covet and deserve. Take a look at my short video below. You&#8217;ll also find [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[69,150,181],"class_list":{"0":"post-13911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-career","9":"tag-job-search","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal Branding Is Bragging. It&#039;s Not For Me! - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Do you shy away from personal branding because you think it&#039;s being boastful? When done right, it&#039;s anything but boasting!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding Is Bragging. It&#039;s Not For Me! - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"Do you shy away from personal branding because you think it&#039;s being boastful? When done right, it&#039;s anything but boasting!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-18T17:16:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T11:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/PB-Bragging-1200.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"Personal Branding Is Bragging. 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