{"id":14506,"date":"2022-10-10T06:23:18","date_gmt":"2022-10-10T10:23:18","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=14506"},"modified":"2025-04-24T06:33:13","modified_gmt":"2025-04-24T10:33:13","slug":"what-is-personal-branding-do-i-need-a-personal-brand-for-job-search","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/what-is-personal-branding-do-i-need-a-personal-brand-for-job-search\/","title":{"rendered":"What Is Personal Branding? Do I Need a Personal Brand for Job Search?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding.png\" alt=\"what is personal branding?\" class=\"wp-image-14507 lazyload\" width=\"838\" height=\"558\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding.png\" alt=\"what is personal branding?\" class=\"wp-image-14507 lazyload\" width=\"838\" height=\"558\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding-300x200.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding-150x100.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/personal-branding-600x400.png 600w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/noscript><\/figure>\n\n\n\n<p>Make no mistake. In today\u2019s job search landscape, personal branding is required . . . It is no longer optional.<\/p>\n\n\n\n<p>Executive recruiters and other hiring professionals may review the <a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\">LinkedIn profiles<\/a> and resumes of thousands of candidates for any given job. They often find themselves drowning in a sea of sameness. Few candidates stand out.<\/p>\n\n\n\n<p>The wise job seeker knows that the more clearly and compellingly they can describe their overall good fit for the job and the employer, the better their chances to be noticed and contacted for interviews.<\/p>\n\n\n\n<p>That means they need to clearly communicate to hiring professionals and their network(s) how their hard and soft skills are in sync, and how this combination of skills and personal qualities make them a good hiring choice.<\/p>\n\n\n\n<p>And that&#8217;s what personal branding is all about.<\/p>\n\n\n\n<p>When I began writing about it in 2007, it was a relatively new concept.<\/p>\n\n\n\n<p>Back then, there was much resistance and outright bashing of personal branding.<\/p>\n\n\n\n<p>Thousands of talking heads and self-professed experts pounded us with misinformation, adding to the confusion about personal branding.<\/p>\n\n\n\n<p>But savvy job seekers and others began, little by little, to embrace branding and its value in positioning themselves as a good-fit for target employers.<\/p>\n\n\n\n<p>And nowadays, personal branding is hitting home with more people. It\u2019s becoming more embedded in the fabric of healthy career management, job search and personal marketing.<\/p>\n\n\n\n<p>But even now, <a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\" target=\"_blank\" rel=\"noreferrer noopener\">misinformation about personal branding<\/a> abounds. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/02\/businessmen-786076_640.jpg\" alt=\"What is Personal Branding\" class=\"wp-image-8695 lazyload\" width=\"837\" height=\"591\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/02\/businessmen-786076_640.jpg\" alt=\"What is Personal Branding\" class=\"wp-image-8695 lazyload\" width=\"837\" height=\"591\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/02\/businessmen-786076_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/02\/businessmen-786076_640-150x106.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/02\/businessmen-786076_640-300x212.jpg 300w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<p>Let&#8217;s take a look at the various aspects of personal branding, including how to define it and how to use it for job search.<\/p>\n\n\n\n<p>Click on any of the links below to go directly to that section:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-branding-bragging\">Is Personal Branding the Same Thing As Bragging?<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#definition-personal-branding\">The Definition of Personal Branding<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#history-personal-branding\">The History of Personal Branding<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#influencers-personal-branding\">What Influencers Have To Say About Personal Branding<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#dont-create-have-personal-brand\">You Don&#8217;t Create a Personal Brand. You Define and Refine the One You Already Have<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#love-personal-brand\">Things To Love About Your Personal Brand<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#define-embrace-personal-brand\">Define and Embrace Your Personal Brand<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#work-passion\">Everyone Deserves To Work Their Passion<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#authentic-personal-branding\">Be Authentic with Personal Branding<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-branding-resume\">Get Personal Branding into Your Resume<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-brand-statement-networking\">Create Your Personal Brand Statement for Networking<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-brand-linkedin\">Get Personal Branding into Your LinkedIn Profile<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-brand-online\">Build Your Personal Brand Elsewhere Online<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#monitor-online-personal-brand\">Monitor Your Online Personal Brand<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#brand-email-signature\">Brand Your Email Signature<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-branding-job-interviews\">Get Personal Branding into Your Job Interviews<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-brand-evangelism\">Build Personal Brand Evangelism<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#personal-brand-faq\">A Personal Branding FAQ for Job Search<\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"#refresh-personal-brand\">Why and How To Refresh Your Personal Brand<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-branding-bragging\">Is Personal Branding the Same Thing As Bragging?<\/h2>\n\n\n\n<p>If you think that personal branding is the same thing as bragging, so it&#8217;s not for you, think again.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">It&#8217;s not bragging<\/a>. Branding helps you educate people about the unique value you offer.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video class=\"lazyload\" height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Is-Personal-Branding-the-Same-as-Bragging.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More misguided notions about personal branding that people continue to believe<\/strong><\/h3>\n\n\n\n<p>They still think:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cIt\u2019s a fancy word for narcissism.\u201d<\/li><li>\u201cIt\u2019s shameless self-publicity.\u201d<\/li><li>\u201cIt\u2019s a sham. One thing can\u2019t define you in all contexts of your life.\u201d<\/li><li>\u201cSince it\u2019s just a passing fad, branding will be replaced by the next best thing.\u201d<\/li><li>\u201cIt\u2019s merely a nifty tagline for a resume and email signature.\u201d<\/li><li>\u201cIt\u2019s the way to become famous.\u201d<\/li><\/ul>\n\n\n\n<p>No wonder the true meaning and the means to develop your brand may still be a mystery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition-personal-branding\">The Definition of Personal Branding<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Personal branding is the best method to define, differentiate and communicate the unique combination of qualities and qualifications (driving strengths, areas of expertise, personal attributes, passions and values) you offer your target employers<\/p><p>It is the combination of things that set you apart from others competing for the same kinds of jobs.<\/p><p>In a nutshell, branding helps you express your good-fit qualities for the companies and organizations you want to work for. It helps you zero in on the specific problems you&#8217;ll help them solve . . . and does it all in a way that will resonate with them.&#8221;<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"history-personal-branding\">The History of Personal Branding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640.jpg\" alt=\"personal branding executive job search\" class=\"wp-image-7967 lazyload\" width=\"840\" height=\"559\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640.jpg\" alt=\"personal branding executive job search\" class=\"wp-image-7967 lazyload\" width=\"840\" height=\"559\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/05\/tullips-2414035_640-600x400.jpg 600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/noscript><\/figure>\n\n\n\n<p>The person most often credited with inventing personal branding was Tom Peters, in a 1997 <a href=\"https:\/\/www.fastcompany.com\/28905\/brand-called-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">FastCompany<\/a> article, where he wrote: <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWe are CEOs of our own companies: Me Inc.<\/p><p>You\u2019re hired, you report to work, you join a team \u2014 and you immediately start figuring out how to deliver value to the customer. Along the way, you learn stuff, develop your skills, hone your abilities, move from project to project.<\/p><p>And if you\u2019re really smart, you figure out how to distinguish yourself from all the other very smart people walking around with $1,500 suits, high-powered laptops, and well-polished resumes. Along the way, if you\u2019re really smart, you figure out what it takes to create a distinctive role for yourself \u2014 you create a message and a strategy to promote the brand called You.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Although Peters put a name to the practice of personal marketing, the <a href=\"https:\/\/executivecareerbrand.com\/the-roots-of-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">roots of personal branding<\/a> stem from the convergence of two trends decades before that: <\/p>\n\n\n\n<p>With massive layoffs in the 1970&#8217;s, employer loyalty to their employees began shattering. Employees could no longer count on lifelong or even long-term employment with one company.<\/p>\n\n\n\n<p>As a result of this shift, employees became empowered to take responsibility for their careers and re-examine the purpose of work.<\/p>\n\n\n\n<p>The idea that they had to market themselves to potential employers, in much the same way that products are marketed, began to gain traction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"influencers-personal-branding\">What Influencers Have To Say About Personal Branding<\/h2>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cEffective brands are based in reality. To build a strong brand, you must focus on authenticity \u2013 who you really are. Branding is not spin, and it\u2019s not packaging (though packaging is a component). Strong brands are uncovered \u2013 not created.<\/p><p>You must know yourself. But it isn\u2019t all introspection. Since your brand is held in the hearts and minds of those who know you, you must be keenly aware of external perceptions when you\u2019re uncovering and defining your brand.\u201d \u2013 <a href=\"https:\/\/www.forbes.com\/sites\/williamarruda\/2014\/09\/16\/personal-branding-basics-3-easy-steps-to-advancing-your-career\/\" target=\"_blank\" rel=\"noreferrer noopener\">William Arruda<\/a><\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Here&#8217;s what some other <a href=\"https:\/\/benbutler.me\/35-famous-personal-branding-quotes\/\" target=\"_blank\" rel=\"noreferrer noopener\">well-known experts<\/a> had to say: <\/h3>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an \u201cexpert\u201d within your niche. \u2013 Kim Garst<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><a href=\"https:\/\/executivecareerbrand.com\/3-surprising-ways-linkedin-hurts-your-personal-brand\/\"  data-wpil-monitor-id=\"454\">Your personal brand<\/a> is what people say about you when you are not in the room \u2013 remember that. And more importantly, let\u2019s discover why! \u2013 Chris Ducker<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Personal branding is about managing your name\u2014even if you don\u2019t own a business\u2014in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your \u2018blind\u2019 date has Googled your name. Going to a job interview? Ditto. \u2013 Tim Ferriss<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. \u2013 Krista Neher<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Too many people overvalue what they are not and undervalue what they are. \u2013 Malcolm Forbes<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Your brand is a gateway to your true work. You know you are here to do something\u2014to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand \u2013 which you deliver. \u2013 Dave Buck<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dont-create-have-personal-brand\">You Don&#8217;t Create a Personal Brand. You Define and Refine the One You Already Have<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/people-304353_640.png\" alt=\"personal branding\" class=\"wp-image-8143 lazyload\" width=\"837\" height=\"757\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/people-304353_640.png\" alt=\"personal branding\" class=\"wp-image-8143 lazyload\" width=\"837\" height=\"757\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/people-304353_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/people-304353_640-150x136.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/people-304353_640-300x271.png 300w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<p>I have to disagree with Dave Buck when he says &#8220;you create a compelling brand&#8221;.<\/p>\n\n\n\n<p>It makes me cringe when I see someone advise people to &#8220;create&#8221; their personal brand.<\/p>\n\n\n\n<p>The beauty thing about personal branding: <a href=\"https:\/\/executivecareerbrand.com\/going-to-create-your-personal-brand-you-already-have-one\/\" target=\"_blank\" rel=\"noreferrer noopener\">You already have a brand<\/a>. <\/p>\n\n\n\n<p>It\u2019s always been with you, and it\u2019s always been ingrained in those who know you best . . . at work, in your personal life, anywhere.<\/p>\n\n\n\n<p>If you\u2019ve been in the world any amount of time, you have a reputation.<\/p>\n\n\n\n<p>Your brand is all about that reputation. We\u2019re all known for certain things (passions, strengths, values, skills, personal attributes, etc.) that people rely on us to always deliver.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Your brand is the perception of you held by everyone who comes to know you, and it helps those assessing you determine if you\u2019re a good fit to hire, or do business with, or even be friends with.<\/p><\/blockquote><\/figure>\n\n\n\n<p>When you\u2019re in job search mode, your brand needs to be wrapped around the qualities and qualifications you have that the employers you\u2019re targeting are look for in candidates.<\/p>\n\n\n\n<p>\u201cDefining\u201d your brand more precisely describes the critical process of identifying, differentiating and communicating what makes you unique and valuable in the job market . . . or in any other capacity.<\/p>\n\n\n\n<p>It&#8217;s up to you to identify what things about you make you a good hire and communicate (verbally and in writing) why and how those things will benefit the employers you want to work for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get feedback from others to define your brand<\/strong><\/h3>\n\n\n\n<p>If you\u2019re working on building your brand, and you\u2019re not sure how others perceive you, you\u2019re neglecting a critical piece in the branding process.<\/p>\n\n\n\n<p>When you think about contributions you\u2019ve made that have benefitted your employers, you begin to get an idea of what it is about you that translates to value.<\/p>\n\n\n\n<p>But your own assessment is just one opinion, and doesn\u2019t paint the whole picture.<\/p>\n\n\n\n<p>You need to solicit and assess feedback from those who know you and your work best \u2013 peers, managers, staff, employees, clients, mentors, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"love-personal-brand\">Things To Love About Your Personal Brand<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/02\/Personal-Branding-Wordle1-1.jpg\" alt=\"Executive Personal Branding\" class=\"wp-image-3232 lazyload\" width=\"839\" height=\"523\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/02\/Personal-Branding-Wordle1-1.jpg\" alt=\"Executive Personal Branding\" class=\"wp-image-3232 lazyload\" width=\"839\" height=\"523\"\/><\/noscript><\/figure>\n\n\n\n<p>Here\u2019s what <a href=\"https:\/\/executivecareerbrand.com\/10-things-to-love-about-your-executive-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">defining and communicating your brand<\/a> does for you: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Helps you reconnect with your values and passions so that you can move toward working your passion.<\/li><li>Empowers you to gain clarity about your authentic self and the combination of gifts, skills, passions, and values that differentiates your unique promise of value.<\/li><li>Helps you identify your competition and target audience, so that you can create differentiating personal marketing communications designed to resonate with them.<\/li><li>Helps you take control of your identity and the way you\u2019re perceived by others.<\/li><li>Generates chemistry for you and helps people assessing you determine whether you possess the good-fit qualities they\u2019re looking for.<\/li><li>Your personal brand can be the deciding factor in landing a plum job or advancing your career.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"define-embrace-personal-brand\">Define and Embrace Your Personal Brand<\/h2>\n\n\n\n<p>Here&#8217;s what goes into <a href=\"https:\/\/executivecareerbrand.com\/10-keys-to-a-memorable-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">defining and building a memorable personal brand<\/a>: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Targeting and research<\/li><li>Passions<\/li><li>Authenticity<\/li><li>Chemistry<\/li><li>Introspection<\/li><li>Extrospection<\/li><li>Differentiation of your unique value proposition<\/li><li>Precision<\/li><li>Visibility<\/li><\/ul>\n\n\n\n<p>The first steps are critical. You need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target specific employers who will provide the kind of work you want . . . in the place and environment that you want.<\/li><li>And then research those select employers to uncover the specific reasons they need you and for your due diligence on them as employers.<\/li><\/ul>\n\n\n\n<p>This is the only way you&#8217;ll know how to present yourself (in writing and in person) as a good fit candidate.<\/p>\n\n\n\n<p>Your mission is to position yourself as someone who will help these employers solve specific problems.<\/p>\n\n\n\n<p>Use my <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">worksheets for personal branding and job search<\/a> to do these first steps, and to develop the personal brand content you&#8217;ll use for your resume, LinkedIn profile, bio, cover letters and other job search materials. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1.png\" alt=\"worksheets for personal branding\" class=\"wp-image-12320 lazyload\" width=\"649\" height=\"649\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1.png\" alt=\"worksheets for personal branding\" class=\"wp-image-12320 lazyload\" width=\"649\" height=\"649\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1.png 600w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1-300x300.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1-150x150.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/04\/worksheets-executive-job-search-cover-3D-600-1-1-100x100.png 100w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/noscript><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"work-passion\">Everyone Deserves To Work Their Passion<\/h2>\n\n\n\n<p>Knowing and communicating your personal brand helps move you toward working your passion.<\/p>\n\n\n\n<p>Does the following quote hit home with you? Does it shake you up a little and make you want to rethink your next career move?<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTwenty years from now you will be more disappointed by the things that you didn\u2019t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover.\u201d \u2013 Mark Twain<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion.jpg\" alt=\"personal brand passion\" class=\"wp-image-14606 lazyload\" width=\"836\" height=\"556\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion.jpg\" alt=\"personal brand passion\" class=\"wp-image-14606 lazyload\" width=\"836\" height=\"556\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/work-your-passion-600x400.jpg 600w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/noscript><\/figure>\n\n\n\n<p>If your career path has been unsatisfying for years, maybe it\u2019s time to reconsider continuing to walk down the same path and look into a <a href=\"https:\/\/executivecareerbrand.com\/how-to-make-a-career-change\/\" target=\"_blank\" rel=\"noreferrer noopener\">career change<\/a>.<\/p>\n\n\n\n<p>Do you fear taking that first big step to <a href=\"https:\/\/executivecareerbrand.com\/explore-dream-discover-work-your-passion\/\" target=\"_blank\" rel=\"noreferrer noopener\">pursue your passion<\/a> and get paid for work you truly love doing? <\/p>\n\n\n\n<p>Or do you <a href=\"https:\/\/executivecareerbrand.com\/tips-to-beat-ageism-in-executive-job-search-if-youre-over-50\/\" target=\"_blank\" rel=\"noreferrer noopener\">think you\u2019re too old<\/a>, and it\u2019s too late for you to strike out in a new direction? <\/p>\n\n\n\n<p>LinkedIn News\u2019 Senior Editor <a href=\"https:\/\/www.linkedin.com\/pulse\/how-find-fulfillment-work-your-career-andrew-seaman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Seaman<\/a> believes there are two universal truths in job search and career: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Every person should be able to dictate their relationship with work.<\/li><li>Every person can have a job that fulfills their needs.<\/li><\/ul>\n\n\n\n<p>He says that finding career fulfillment begins with aligning your life\u2019s mission with your job:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe basis of mission alignment is pretty simple. You take time to find out what you want to accomplish with your life at this moment. Then, you find how your job helps achieve that mission.<\/p><p>You may want to help prevent or slow climate change by introducing more people to green technology, for example. You may think that a mission like that would require you to stand on a busy street corner with a bullhorn shouting about the evils of carbon emissions. You can do that if you want, but it\u2019s obviously not going to put food on your family\u2019s table.<\/p><p>Be realistic about your missions. You can work in sales to get more solar panels installed on residential houses. Heck, you can work at factories that manufacture solar panels. You can work for an electric car company. You can work to reduce the carbon footprint of your current company. There are so many possibilities. Just remember that you don\u2019t have to be on the front lines to make a difference. You could be playing a supporting role with an equally big impact.\u201d<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Three steps to work your passion<\/strong><\/h3>\n\n\n\n<p>Communication coach <a href=\"https:\/\/ideas.ted.com\/feeling-unfulfilled-or-stuck-at-work-3-ways-to-help-you-get-unstuck\/amp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dorie Clark<\/a> has advice on safeguarding ourselves and our careers against uncertainty: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Evaluate how you&#8217;re spending your time<\/li><li>Remember what got you started<\/li><li>Ask: What kind of person do you want to be?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"authentic-personal-branding\">Be Authentic with Personal Branding<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/road-924566_640.jpg\" alt=\"authentic personal branding\" class=\"wp-image-7865 lazyload\" width=\"839\" height=\"431\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/road-924566_640.jpg\" alt=\"authentic personal branding\" class=\"wp-image-7865 lazyload\" width=\"839\" height=\"431\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/road-924566_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/road-924566_640-150x77.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/road-924566_640-300x154.jpg 300w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/noscript><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTo be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.\u201d \u2013 Ralph Waldo Emerson<\/p><\/blockquote><\/figure>\n\n\n\n<p><br>Emerson\u2019s sentiment is at the core of personal branding.<\/p>\n\n\n\n<p>Telling people who you truly are helps them understand your unique value better, and can accelerate your job search.<\/p>\n\n\n\n<p>Personal brand helps you do that.<\/p>\n\n\n\n<p>But instead of differentiating themselves, some job seekers are convinced that sameness is the way to go.<\/p>\n\n\n\n<p>They think it\u2019s best for their job search materials to read just like the other guys\u2019. <\/p>\n\n\n\n<p>The content they\u2019re comfortable with is flat.<\/p>\n\n\n\n<p>None of their personality is evident.<\/p>\n\n\n\n<p>They support this decision by stating that sameness worked for them the last time they were job hunting . . . more than ten years ago.<\/p>\n\n\n\n<p>They don&#8217;t understand that they need to <a href=\"https:\/\/executivecareerbrand.com\/some-c-level-executives-fear-authentic-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">be authentic<\/a> to succeed in today\u2019s job search. <\/p>\n\n\n\n<p>They forget (or don\u2019t grasp the fact) that sameness will not help employers and hiring decision makers distinguish them from the pack.<\/p>\n\n\n\n<p>They forget why branding in job search is no longer optional:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Without branding, they will have a hard time standing out from everyone else.<\/li><li>Without branding, they will have a hard time positioning and marketing their ROI (Return on Investment).<\/li><li>Without branding, they will have a hard time articulating that ROI when networking and interviewing.<\/li><li>Without branding, they will have a hard time landing a good fit job . . . trailing their competitors who DID embrace branding.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-branding-resume\">Get Personal Branding into Your Resume<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/resume-hired.jpg\" alt=\"personal branding resume\" class=\"wp-image-13859 lazyload\" width=\"839\" height=\"593\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/resume-hired.jpg\" alt=\"personal branding resume\" class=\"wp-image-13859 lazyload\" width=\"839\" height=\"593\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/resume-hired.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/resume-hired-300x212.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/05\/resume-hired-150x106.jpg 150w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/noscript><\/figure>\n\n\n\n<p>Since branding is no longer optional it stands to reason that <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding your resume<\/a> is no longer optional either.<\/p>\n\n\n\n<p>Along with the all-important hard skills or areas of expertise, companies are looking for vitality, good fit, and personal chemistry in candidates. Branding generates chemistry and makes you come alive on the paper, digital, and web page.<\/p>\n\n\n\n<p>All too often I see resumes that look and read like the ones I was writing 15-20 years ago.<\/p>\n\n\n\n<p>If you\u2019re sticking to a resume with the same look and kind of content you\u2019ve been using for decades, you\u2019re probably in trouble.<\/p>\n\n\n\n<p>People assessing you through your resume will probably peg you as older right off the bat, and that could increase your chances of experiencing age discrimination.<\/p>\n\n\n\n<p>It\u2019s time to modernize your <a href=\"https:\/\/executivecareerbrand.com\/should-you-use-chatgpt-for-resume-writing-and-job-search\/\"  data-wpil-monitor-id=\"604\">resume for today\u2019s job search<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A great resume today is not the same as one from a decade ago<\/strong><\/h3>\n\n\n\n<p>Here\u2019s one of the things many job seekers don\u2019t understand about <a href=\"https:\/\/executivecareerbrand.com\/7-things-i-learned-about-resume-writing-that-changed-everything\/\" target=\"_blank\" rel=\"noreferrer noopener\">today\u2019s resume<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cA resume is a personal marketing document, not just an accounting of your jobs and responsibilities.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>For many years resumes consisted of a chronological list of jobs with some responsibilities thrown in. <\/p>\n\n\n\n<p>Education, training, honors, and other distinguishing information followed the professional experience section. Sometimes an objective statement or brief generic summary might lead the resume.<\/p>\n\n\n\n<p>Today, and for a long time now, a resume needs to market the candidate by reinforcing what makes her potentially valuable to the employer. It needs to convey personality, so employers will get a feel for how she works with others, and if she\u2019ll fit with the company\u2019s culture.<\/p>\n\n\n\n<p>The easier a resume makes it for an employer to connect the dots between the candidate\u2019s qualifications and abilities, and what their unique needs are, the better the resume will work.<\/p>\n\n\n\n<p>This also means that the formatting of the resume needs to be attractive and reader-friendly, with important points highlighted to draw the eye to them.<\/p>\n\n\n\n<p>With all of this in mind, you can see that merely tweaking your old-fashioned resume from 10 years ago probably won\u2019t cut it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tips to write a resume for today&#8217;s job search<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Resume-Tips-1.jpg\" alt=\"personal brand today's resume\" class=\"wp-image-14609 lazyload\" width=\"836\" height=\"445\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Resume-Tips-1.jpg\" alt=\"personal brand today's resume\" class=\"wp-image-14609 lazyload\" width=\"836\" height=\"445\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Resume-Tips-1.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Resume-Tips-1-300x160.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/Resume-Tips-1-150x80.jpg 150w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/noscript><\/figure>\n\n\n\n<p>As you\u2019re reading my tips below, be aware that they mostly apply to the highly-formatted \u201cpretty\u201d version of your resume that you\u2019ll use while networking your way into jobs.<\/p>\n\n\n\n<p>This is designed for human readers.<\/p>\n\n\n\n<p>You\u2019ll also need a plain, unadorned (or ATS-friendly) resume version when you apply for posted jobs. <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Applicating Tracking Systems<\/a>, or software, is used to match candidates to job openings. <\/p>\n\n\n\n<p>Here are several <a href=\"https:\/\/executivecareerbrand.com\/25-tips-to-write-an-executive-resume-for-todays-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">resume writing tips<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do some research and information-mining before you start writing.<\/li><li>Customize your resume for each employer or job.<\/li><li>Be empathetic towards the people reading your resume.<\/li><li>Don\u2019t include things in your resume that don\u2019t belong there.<\/li><li>Keep all the content focused on what makes you a good hiring choice for that particular employer.<\/li><li>Make it an interesting read.<\/li><li>Get your personality and soft skills in there by building in personal branding throughout.<\/li><li>Modernize and optimize it.<\/li><li>Don\u2019t write about yourself in generic terms. Be specific.<\/li><li>Streamline your resume header.<\/li><li>Lead your achievement statements with the WOW result.<\/li><li>Don\u2019t rely on boring, anemic resume clich\u00e9s.<\/li><li>Include how you navigated work challenges during the pandemic.<\/li><li>Tell the truth and tell your own story!<\/li><li>Make it eye-catching, impactful and easy to read.<\/li><li>Don\u2019t cram in information.<\/li><li>De-emphasize or explain employment gaps.<\/li><li>Don\u2019t include certain personal or irrelevant information.<\/li><li>Sync your resume and LinkedIn profile.<\/li><li>Use storytelling to help people better relate to and connect with you.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pay special attention to what lands above the fold in your resume<\/strong><\/h3>\n\n\n\n<p>Remember that busy executive recruiters and hiring decision makers typically allow only 10 seconds or so for a resume to draw them in. They may read no further than the top part of the first page when screening your resume.<\/p>\n\n\n\n<p>You need to capture and hold their attention right there, and compel them to want to read the entire document.<\/p>\n\n\n\n<p><strong>Solution: Brand yourself above the fold.<\/strong><\/p>\n\n\n\n<p>As much as possible, make that section stand on its own as your calling card. Some suggestions for above the fold branding:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Generate chemistry by balancing your personality with your hard skills, or relevant keywords.<\/li><li>Add a powerful quote from a recent performance review or someone you work with.<\/li><li>Include 3 or 4 value-driven bulleted statements with metrics.<\/li><li>Instead of just including keywords here, provide an example of how you benefitted the company by using that area of expertise of yours.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-brand-statement-networking\">Create Your Personal Brand Statement for Networking<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2.jpg\" alt=\"personal branding networking\" class=\"wp-image-12219 lazyload\" width=\"837\" height=\"557\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2.jpg\" alt=\"personal branding networking\" class=\"wp-image-12219 lazyload\" width=\"837\" height=\"557\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/networking-2-600x400.jpg 600w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<p>As you reach out to your existing network and to new people to expand your network \u2013 whether in person or virtually \u2013 you need to be able to clearly and succinctly state what kind of roles you&#8217;re seeking and which employers you&#8217;re targeting.<\/p>\n\n\n\n<p>The more specific you are, the easier it will be for people to see how they can help you.<\/p>\n\n\n\n<p>And you need to be sure your brand and value proposition are abundantly clear.<\/p>\n\n\n\n<p>Create brand messaging to use when you email, text or call people.<\/p>\n\n\n\n<p>Some people call this a <a href=\"https:\/\/executivecareerbrand.com\/get-personal-with-your-executive-brand-statement\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal brand statement<\/a>. Some call it an elevator pitch. <\/p>\n\n\n\n<p>You may find it easy to tell people about your hard skills but, if you&#8217;re like many job seekers, you forget about the personal or personality piece of your personal brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Without the personal, your brand statement is not much more than an anemic job description, stringing together functional areas of expertise.<\/li><li>Without the personal, your brand statement probably reads about the same as your job seeking competitors\u2019, and doesn\u2019t help people see what makes you stand out above the rest.<\/li><li>Without the personal, it&#8217;s difficult to generate chemistry around your good-fit qualities.<\/li><\/ul>\n\n\n\n<p>As I noted earlier, personal branding is not about sameness. It\u2019s all about differentiation.<\/p>\n\n\n\n<p>To get to the &#8220;personal&#8221;, ask yourself questions like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What are you known as the go-to person for?<\/li><li>What drives you? What things are you most passionate about at work?<\/li><li>What words do people use when they introduce you?<\/li><li>What differentiates you from others who do the same work \u2013 your competition in the job market?<\/li><li>What combination of things do you offer that no one else does?<\/li><\/ul>\n\n\n\n<p>My <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding worksheets<\/a>, noted above, will help you dig deep to create a brand statement that makes an impact. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-brand-linkedin\">Get Personal Branding into Your LinkedIn Profile<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/03\/head-1250008_640.png\" alt=\"linkedin personal branding\" class=\"wp-image-7379 lazyload\" width=\"589\" height=\"579\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/03\/head-1250008_640.png\" alt=\"linkedin personal branding\" class=\"wp-image-7379 lazyload\" width=\"589\" height=\"579\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/03\/head-1250008_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/03\/head-1250008_640-150x147.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/03\/head-1250008_640-300x295.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/noscript><\/figure>\n\n\n\n<p>You need to get busy on LinkedIn. In fact, <a href=\"https:\/\/executivecareerbrand.com\/personal-brand-needs-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">your personal brand needs LinkedIn<\/a> if you&#8217;re job-hunting. <\/p>\n\n\n\n<p>Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they\u2019re sourcing and assessing executive job candidates.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If they don\u2019t find you there at all, you may be virtually invisible to them.<\/li><li>If you have a minimal, mediocre <a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\"  data-wpil-monitor-id=\"665\">profile and presence on LinkedIn<\/a>, they\u2019re going to wonder whether you know how to navigate the new world of work, which includes being social media savvy.<\/li><li>However, if you have a strong and active presence on LinkedIn, and your personal brand is evident, you\u2019ve probably upped your chances of being a candidate of interest.<\/li><\/ul>\n\n\n\n<p>LinkedIn is a robust site offering many ways to get your <a href=\"https:\/\/executivecareerbrand.com\/personal-branding-resume-or-job-search-targeting-which-comes-first\/\">personal brand<\/a> and job search in sync and to build your personal brand online.<\/p>\n\n\n\n<p>Don\u2019t believe me? Try Googling \u201cyour name\u201d right now.<\/p>\n\n\n\n<p>If you have a fully fleshed out LinkedIn profile, it should come up as the first search result for \u201cyour name\u201d, or at least within the first several results. (This may not hold true if you have a common name.)<\/p>\n\n\n\n<p>That\u2019s powerful stuff . . . and just the thing recruiters and hiring professionals are looking for, when they Google your name to assess you as a candidate.<\/p>\n\n\n\n<p>If you have NO LinkedIn profile or one with very little content, you won\u2019t have that valuable search result associated with \u201cyour name\u201d, like so many of your job seeking competitors do.<\/p>\n\n\n\n<p>Along with the many things you can do on LinkedIn to proactively promote yourself as a job candidate, your LinkedIn profile itself will be working hard for you passively, just by sitting there . . . if you know what to do with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand your LinkedIn profile and activities<\/strong><\/h3>\n\n\n\n<p>I\u2019ve outlined below <a href=\"https:\/\/executivecareerbrand.com\/top-10-ways-to-build-your-online-personal-brand-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 LinkedIn things you need to do<\/a>, whether you\u2019re job hunting or just mindful of career management. <\/p>\n\n\n\n<p>Many, many job seekers (probably many that you\u2019ll be competing against) are NOT doing these things. If you do, you\u2019ll be that much ahead of the game, and much more likely to be found on LinkedIn and get the right people reaching out to you.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimize your LinkedIn profile headline for better SEO (Search Engine Optimization)<\/li><li>Add your top skills in the \u201cSkills &amp; Endorsements\u201d section<\/li><li>Write plenty of brand-driven, compelling content for each applicable section of your LinkedIn profile<\/li><li>Build up your number of connections<\/li><li>Use LinkedIn like it\u2019s your personal website or home base online<\/li><li>Blog on LinkedIn using the Pulse publishing platform<\/li><li>Write LinkedIn recommendations for others and ask them to write you one<\/li><li>Post LinkedIn updates regularly, say, once a week or so<\/li><li>Comment on and react to other people\u2019s LinkedIn updates and Pulse articles<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-brand-online\">Build Your Personal Brand Elsewhere Online<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding.jpg\" alt=\"online personal branding\" class=\"wp-image-13184 lazyload\" width=\"838\" height=\"558\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding.jpg\" alt=\"online personal branding\" class=\"wp-image-13184 lazyload\" width=\"838\" height=\"558\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/02\/online-branding-600x400.jpg 600w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/noscript><\/figure>\n\n\n\n<p>You may not know what an important role <a href=\"https:\/\/executivecareerbrand.com\/executive-brand-online-reputation-management-relevance-quality-diversity-volumeconsistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management<\/a> plays in your job search and overall career management. <\/p>\n\n\n\n<p>Do you want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Boost your chances of easily being found by executive recruiters, hiring managers, employers and others sourcing top talent, when they\u2019re assessing you as a candidate?<\/li><li>Help them see what makes you a good hiring choice through what they find about you online?<\/li><li>Position yourself as someone who is savvy with technology and the new world of work?<\/li><li>Be sure your personal brand and unique promise of value are abundantly evident in what people find?<\/li><\/ul>\n\n\n\n<p>Of course you do.<\/p>\n\n\n\n<p>Whether you\u2019re actively job seeking or think you may be in the future, you need a strong, clean online presence. <\/p>\n\n\n\n<p>Even if you feel secure in your job, you need to be visible online. That\u2019s just the way it is today.<\/p>\n\n\n\n<p>Most recruiters and hiring decision makers source and assess talent through Google, LinkedIn and other search engines. You\u2019re being tapped, tossed aside, or overlooked based on what they find (or don\u2019t find) about you online.<\/p>\n\n\n\n<p>And don&#8217;t forget that, as you&#8217;re networking in person and virtually, you want people to find plenty of information about you online to refresh their memories (if they already know you) or as an introduction to you (if they don&#8217;t know you).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Design a solid online reputation management strategy<\/strong><\/h3>\n\n\n\n<p>As you\u2019re building your brand online, always be mindful of the 5 online reputation management keys:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relevance<\/strong> \u2013 Stay on-brand and relevant while being visible to your target employers.<\/li><li><strong>Quality<\/strong> \u2013 Self-Google regularly to monitor and fix (when possible) what people will see when they Google \u201cyour name\u201d.<\/li><li><strong>Diversity<\/strong> \u2013 Build a good mix of static profiles or web pages and vibrant real-time content. Establish yourself with at least, say, 5-6 static web pages about you and regularly post to your social media platforms. Experiment with your mix, adding more static pages when you can, and see what gets more attention and engagement.<\/li><li><strong>Volume<\/strong> \u2013 Work on continuously building more and more search results for your name, and increase your number of diverse and accurate results on the first few pages of search results.<\/li><li><strong>Consistency<\/strong> \u2013 Express the same personal brand message, designed to resonate with your target audience, across all communications channels you decide to use.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor and prepare to build your personal brand online<\/strong><\/h3>\n\n\n\n<p>Here are some of the best ways to <a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">build your personal brand online<\/a> for job search: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make self-Googling a regular practice<\/li><li>Set up Google Alerts for \u201cYour Name\u201d to track when your name shows up<\/li><li>Claim your name online by getting the domain name &#8220;yourname.com&#8221;<\/li><li>Create a brand-charged email signature<\/li><li>Use <a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> effectively <\/li><li><a href=\"https:\/\/xi117.isrefer.com\/go\/jobsearch\/ecbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create videos<\/a> and upload them to YouTube <\/li><li>Get busy on other social networks \u2013 Twitter, Facebook, Instagram, etc.<\/li><li>Get involved in blogging, in some way<\/li><li>Write book reviews on online bookstores<\/li><li>Join and participate in professional associations<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"monitor-online-personal-brand\">Monitor Your Online Personal Brand<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/monitor-560634_640.jpg\" alt=\"self-google personal brand\" class=\"wp-image-14601 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"452\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/monitor-560634_640.jpg\" alt=\"self-google personal brand\" class=\"wp-image-14601 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/monitor-560634_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/monitor-560634_640-300x212.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/monitor-560634_640-150x106.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>To elaborate on the first item in the list above,<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>If you don\u2019t <a href=\"https:\/\/executivecareerbrand.com\/why-you-need-to-self-google-once-a-week\/\" target=\"_blank\" rel=\"noreferrer noopener\">self-Google<\/a>, you\u2019ll never know what people are finding out about you.<\/p><\/blockquote><\/figure>\n\n\n\n<p>What if there is someone with your name involved in nefarious deeds, and people assessing you think you are that person?<\/p>\n\n\n\n<p>What if someone has posted something negative about you (whether or not it\u2019s true), that damages your reputation and could sabotage your chances?<\/p>\n\n\n\n<p>You\u2019ll be out of the running without even knowing it.<\/p>\n\n\n\n<p>You may say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cBut I don\u2019t have an online footprint, and I don\u2019t want one. I don\u2019t want to put myself \u2018out there\u2019. I don\u2019t need to self-Google at all.\u201d<\/p><\/blockquote>\n\n\n\n<p>It may well be that you can land a job without having an online footprint, but those opportunities become more and more rare in the digital age.<\/p>\n\n\n\n<p>Face it, just to keep pace with your competitors, you need to get with it, and take control of your online reputation.<\/p>\n\n\n\n<p>Take a look at your online footprint right now. Type your name into a Google search, and see what you find.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you \u201cown\u201d the first several search results?<\/li><li>Or does it take several pages of results before you get to anything related to you?<\/li><li>If you have a common first and last name, are you distinguishable from the others with your name?<\/li><li>What information will people find about you when they click on those search results?<\/li><li>Is it what you need them to know about you and your potential value to the companies or organizations you want to work for?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"brand-email-signature\">Brand Your Email Signature<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/08\/email-cover-letter.jpg\" alt=\"email personal branding\" class=\"wp-image-14222 lazyload\" width=\"836\" height=\"575\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/08\/email-cover-letter.jpg\" alt=\"email personal branding\" class=\"wp-image-14222 lazyload\" width=\"836\" height=\"575\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/08\/email-cover-letter.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/08\/email-cover-letter-300x206.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/08\/email-cover-letter-150x103.jpg 150w\" sizes=\"(max-width: 836px) 100vw, 836px\" \/><\/noscript><\/figure>\n\n\n\n<p>An often <a href=\"https:\/\/executivecareerbrand.com\/3-neglected-but-simple-personal-social-branding-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlooked social branding tactic<\/a>, savvy job seekers take a few moments to provide a little bit of concise information about themselves in their email signature, along with their contact information. <\/p>\n\n\n\n<p>You can add enhancements and set your outgoing email message to automatically insert your signature, once you create one.<\/p>\n\n\n\n<p>Here\u2019s what you should include in your email signature:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your name (use whatever name \u2013 full name or nickname \u2013 that you consistently use online and in job search)<\/li><li>Current job title and employer (if you\u2019re employed). If not, include the job title or job function you\u2019re seeking, such as \u201cGlobal Business Operations Leader\u201d or \u201cSenior Turnaround Management Executive\u201d<\/li><li>Brief tagline highlighting the unique value you offer<\/li><li>Email address (use your personal email, not one associated with your current employer, unless you\u2019re self-employed)<\/li><li>Phone (the best one to reach you \u2013 don\u2019t confuse by including more than one)<\/li><li>Your personal website name with URL (if you have one and it\u2019s job search-focused)<\/li><li>Social media \u2013 include links to each of your accounts where you\u2019re active. At the very least, link to your LinkedIn profile, if it contains plenty of brand-reinforcing content.<\/li><\/ul>\n\n\n\n<p>Here&#8217;s an example of a branded email signature:<\/p>\n\n\n\n<p>John Doe<\/p>\n\n\n\n<p>Chief Data Scientist for the Fortune 500 | Artificial Intelligence, Data Analytics, Product Development, Thought Leadership. My mantra for business survival in the technology sphere: Unlearn. Transform. Reinvent.<\/p>\n\n\n\n<p>johndoe@gmail.com | (555) 422 \u2013 5321<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-branding-job-interviews\">Get Personal Branding into Your Job Interviews<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/09\/Interview-guide.png\" alt=\"personal branding in job interviews\" class=\"wp-image-14415 lazyload\" width=\"840\" height=\"588\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/09\/Interview-guide.png\" alt=\"personal branding in job interviews\" class=\"wp-image-14415 lazyload\" width=\"840\" height=\"588\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/09\/Interview-guide.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/09\/Interview-guide-300x210.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/09\/Interview-guide-150x105.png 150w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/noscript><\/figure>\n\n\n\n<p>Storytelling is the best way to describe contributions you\u2019ve made to past employers that will resonate with future employers. <\/p>\n\n\n\n<p>It&#8217;s also one of the most natural ways to <a href=\"https:\/\/executivecareerbrand.com\/guide-to-executive-job-interviews-the-how-tos-whys-and-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your personal brand clear in job interviews<\/a>.<\/p>\n\n\n\n<p>Develop career success stories to provide evidence of your brand and what you will do for the company.<\/p>\n\n\n\n<p>Use the Challenge \u2013 Actions \u2013 Results (or similar) exercise. Use your practiced stories to deal with behavioral-based questions, such as \u201cTell me about a time when you . . .\u201d<\/p>\n\n\n\n<p>Here\u2019s how it works:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CHALLENGE<\/strong><\/h3>\n\n\n\n<p>What was the specific CHALLENGE (or Situation) facing the company and\/or your team? Were you\/the company facing particularly difficult odds with this situation? What were the stakes?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ACTION(s)<\/strong><\/h3>\n\n\n\n<p>What specific ACTION(s) did you take to meet the challenge and improve things (whatever the goal was or whatever needed turning around)?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>RESULT(s)<\/strong><\/h3>\n\n\n\n<p>What were the long and short term RESULT(s) that positively impacted the company? Did you meet the goal, improve things, and\/or turn around the situation? How long did it take to see the results? Monetize the results and\/or use metrics whenever possible. Numbers have a huge impact!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-brand-evangelism\">Build Personal Brand Evangelism<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/08\/network.jpg\" alt=\"personal brand evangelism\" class=\"wp-image-12597 lazyload\" width=\"838\" height=\"621\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/08\/network.jpg\" alt=\"personal brand evangelism\" class=\"wp-image-12597 lazyload\" width=\"838\" height=\"621\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/08\/network.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/08\/network-300x222.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/08\/network-150x111.jpg 150w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/noscript><\/figure>\n\n\n\n<p>The term \u201c<a href=\"https:\/\/executivecareerbrand.com\/12-ways-to-build-personal-brand-evangelism\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal brand evangelism<\/a>\u201d rubs some people the wrong way. It may even turn you off to the whole concept of personal branding. <\/p>\n\n\n\n<p>Don\u2019t let it.<\/p>\n\n\n\n<p>We all benefit from, and need, the support of the people who surround us \u2013 friends, peers, managers, staff, employees, clients, mentors, mentees, etc.<\/p>\n\n\n\n<p>When we\u2019re job hunting, we need them to provide input and help promote the unique value we offer our target employers. In other words, we need them to be brand evangelists for us.<\/p>\n\n\n\n<p>Successful <a href=\"https:\/\/executivecareerbrand.com\/hot-button-executive-job-search-faqs\/\">job search<\/a> is all about targeted marketing \u2013 communicating your unique value to your target audience across various channels, online and off-line.<\/p>\n\n\n\n<p>Simply put, all job seekers need to think of themselves (in some regards) as a product that requires promotion to \u201csell\u201d well.<\/p>\n\n\n\n<p>They need to know who they\u2019re selling their product to \u2013 that is, which specific employers.<\/p>\n\n\n\n<p>And they need to know why those employers need them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is personal brand evangelism?<\/strong><\/h3>\n\n\n\n<p>According to digital marketing expert Neil Patel in <a href=\"https:\/\/www.forbes.com\/sites\/neilpatel\/2015\/12\/31\/what-does-a-brand-evangelist-do-and-do-you-need-one\/?sh=63d89b7e293d\" target=\"_blank\" rel=\"noreferrer noopener\">What Does A Brand Evangelist Do<\/a>, And Do You Need One?, brand evangelism is much more than a gimmick, and it\u2019s one of the oldest forms of marketing: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cA brand evangelist is a person who believes in your product or service so fervently that he or she aggressively promotes it to others.<\/p><p>Customers buy things. Brand evangelists preach about the things that they have bought.<\/p><p>A brand evangelist is a true fan, someone who wants to talk about and share your message and get involved in any way they can.\u201d<\/p><\/blockquote>\n\n\n\n<p>Brand evangelism comes about when you network well. Stay top-of-mind with your networks. Practice \u201cgive to get\u201d networking.<\/p>\n\n\n\n<p>That is, do things for your network without being asked. They\u2019ll be much more likely and willing to reciprocate, and support you when you need it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personal-brand-faq\">A Personal Branding FAQ for Job Search<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/07\/faq-2027970_640.png\" alt=\"personal branding faqs\" class=\"wp-image-7918 lazyload\" width=\"839\" height=\"420\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/07\/faq-2027970_640.png\" alt=\"personal branding faqs\" class=\"wp-image-7918 lazyload\" width=\"839\" height=\"420\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/07\/faq-2027970_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/07\/faq-2027970_640-150x75.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/07\/faq-2027970_640-300x150.png 300w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/noscript><\/figure>\n\n\n\n<p>Does this describe you?<\/p>\n\n\n\n<p>You have a diverse background with widely varying expertise and success in many disciplines. <\/p>\n\n\n\n<p>Do you wonder how to <a href=\"https:\/\/executivecareerbrand.com\/personal-branding-faqs-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">develop your personal brand<\/a> around that kind of background?<\/p>\n\n\n\n<p>As I mentioned earlier, branding starts with <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\"  data-wpil-monitor-id=\"746\">targeting and researching specific employers<\/a>, so you\u2019ll know what specific value you offer and what makes you a good fit for those employers. You need to know who you\u2019re writing your personal brand content for.<\/p>\n\n\n\n<p>How else can you whittle down and focus what to include, and what NOT to include?<\/p>\n\n\n\n<p>Being generic in your approach and including everything about yourself \u2013 all your strengths and areas of expertise \u2013 will dilute your message. Your content may not resonate with the people you want it to, unless you\u2019ve found that your target employers want and need a \u201cjack of all trades\u201d.<\/p>\n\n\n\n<p>Through your research, uncover your target employers\u2019 current pressing needs, and then build your personal brand content (for your resume, LinkedIn profile, biography, etc.) around positioning yourself as the best-fit candidate, and differentiating the value you offer over your competitors.<\/p>\n\n\n\n<p>Although it may seem counterintuitive to limit your possibilities by niching your focus, narrowing your search is the way to go. <\/p>\n\n\n\n<p>This also allows you to effectively manage relevant keyword density (that is, your personal SEO, or Search Engine Optimization) in your LinkedIn and other online profiles. You need to be sure you <a href=\"https:\/\/executivecareerbrand.com\/how-to-balance-personal-branding-with-personal-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">balance personal branding with personal SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"refresh-personal-brand\">Why and How To Refresh Your Personal Brand<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/psychology-4440675_640.jpg\" alt=\"\" class=\"wp-image-14604 lazyload\" width=\"837\" height=\"335\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/psychology-4440675_640.jpg\" alt=\"\" class=\"wp-image-14604 lazyload\" width=\"837\" height=\"335\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/psychology-4440675_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/psychology-4440675_640-300x120.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/psychology-4440675_640-150x60.jpg 150w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<p>For career health and fulfillment it\u2019s wise to <a href=\"https:\/\/executivecareerbrand.com\/new-year-time-to-revisit-and-refresh-your-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">revisit your personal brand at least once a year<\/a>, whether or not a job search is looming in front of you.<\/p>\n\n\n\n<p>And, if the value you offer has changed or grown significantly, you probably need to refresh your personal brand.<\/p>\n\n\n\n<p>You never know when a new job opportunity (internally or externally) may come your way . . . or your job may be pulled out from under you.<\/p>\n\n\n\n<p>And there you\u2019ll be, scrambling to pull everything together.<\/p>\n\n\n\n<p>Whether you\u2019re focusing on a move within your current company or looking elsewhere, remember this: the employers you\u2019re targeting and their needs will impact your new brand messaging and content.<\/p>\n\n\n\n<p>With your brand refresh your resume, LinkedIn profile and all your other personal marketing communications will probably have to be adjusted.<\/p>\n\n\n\n<p>These questions will help you determine whether you need to re-brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Did my brand reputation change over the past year?<\/li><li>Am I targeting a different kind of employer and different kind of job now?<\/li><li>Have I become the \u201cgo to\u201d person for new areas of expertise?<\/li><li>What value do I now offer in the marketplace?<\/li><li>What ROI (Return on Investment) do I offer that my job-seeking competitors may not?<\/li><li>Which driving strengths and personality traits of mine are now particularly important?<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Make no mistake. In today\u2019s job search landscape, personal branding is required . . . It is no longer optional. Executive recruiters and other hiring professionals may review the LinkedIn profiles and resumes of thousands of candidates for any given job. They often find themselves drowning in a sea of sameness. Few candidates stand out. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,5,6],"tags":[],"class_list":{"0":"post-14506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mastering-the-executive-interview","7":"category-executive-networking","8":"category-executive-personal-and-career-branding","9":"entry","10":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Personal Branding? 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