{"id":1493,"date":"2010-06-30T07:52:13","date_gmt":"2010-06-30T11:52:13","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1493"},"modified":"2024-05-31T06:11:52","modified_gmt":"2024-05-31T10:11:52","slug":"executive-branding-personal-vs-career-branding","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/executive-branding-personal-vs-career-branding\/","title":{"rendered":"Executive Branding: Personal vs Career Branding"},"content":{"rendered":"<p>Although often used interchangeably, there is a simple distinction between the two.<\/p>\n<p>Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world.<\/p>\n<p>Because it&#8217;s all about what kind of person you are,\u00a0your personal brand\u00a0generally does not change as you progress through your career, from job to job and employer to employer.<\/p>\n<p>Career branding takes the defining process a bit further. Your\u00a0differentiator in the business world, your career brand defines your unique promise of value in the marketplace\u00a0\u2013 delivering double-digit earnings and revenue growth, turning around floundering business, building top-performing record-breaking teams\u00a0\u2013 whatever specific value you offer your target employers.<\/p>\n<p>Because it meshes personal attributes with business attributes, career branding relies on first defining <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\"  data-wpil-monitor-id=\"318\">your personal brand<\/a>\u00a0\u2013 the passions, strengths, values, and personal characteristics\u00a0that drive you.<\/p>\n<p>Career branding fuels your career. And make no mistake. Executive career <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"  data-wpil-monitor-id=\"298\">branding in today&#8217;s executive job search<\/a> is required, not optional.<\/p>\n<p>Designed to resonate with your specific target audience, your career brand may change with each career move, to align with marketplace and employer needs and attract a new set of key hiring decision makers.<\/p>\n<p>Naturally then, you can&#8217;t begin to build your career brand (and write your resume,\u00a0other career marketing communications,\u00a0online profiles, blog\/website,\u00a0and other web pages) without first identifying who your target audience is, what their needs are, and which good-fit strengths and qualities of yours will help them solve their problems.<\/p>\n<p><strong><em>Related posts:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-steps-to-an-authentic-magnetic-personal-brand\/\">10 Steps to an Authentic, Magnetic Personal Brand<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\">What Personal Branding is NOT<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-brand-resume-in-10-steps\/\">How to Write An Irresistible C-level Executive Brand Resume in 10 Steps<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-c-level-executive-career-brand-biography\/\">How to Write a C-level Executive Career Brand Biography<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/4-executive-job-search-first-steps-before-you-write-your-resume\/\">4 Executive Job Search First Steps, Before You Write Your Resume<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often used interchangeably, there is a difference between the two.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,4,6],"tags":[34,71,112,181],"class_list":{"0":"post-1493","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-career-management","7":"category-executive-job-search","8":"category-executive-personal-and-career-branding","9":"tag-c-level-executive-branding","10":"tag-career-branding","11":"tag-executive-job-search","12":"tag-personal-branding","13":"entry","14":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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