{"id":15671,"date":"2024-04-15T04:50:00","date_gmt":"2024-04-15T08:50:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=15671"},"modified":"2024-10-08T04:46:11","modified_gmt":"2024-10-08T08:46:11","slug":"executive-resume-linkedin-profile-biography-whats-the-difference","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/executive-resume-linkedin-profile-biography-whats-the-difference\/","title":{"rendered":"Executive Resume \u2013 LinkedIn Profile \u2013 Biography: What&#8217;s the Difference?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3.jpg\" alt=\"executive resume LinkedIn profile what's the difference?\" class=\"wp-image-15672 lazyload\" style=\"width:840px;height:559px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3.jpg\" alt=\"executive resume LinkedIn profile what's the difference?\" class=\"wp-image-15672 lazyload\" style=\"width:840px;height:559px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/02\/question-3-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Your resume, LinkedIn profile and biography are the most important pieces of content in your job search arsenal.<\/p>\n\n\n\n<p>But many executive don&#8217;t know how to write and use them in the best ways.<\/p>\n\n\n\n<p>These three pieces overlap in some regards, but are distinctly unique in other ways.<\/p>\n\n\n\n<p>Let&#8217;s take a look at the differences and similarities, and how they have an impact on <a href=\"https:\/\/executivecareerbrand.com\/find-the-best-executive-resume-writer-for-you-what-questions-to-ask\/\"  data-wpil-monitor-id=\"423\">your job search<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Executive Resume<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends.png\" alt=\"executive resume\" class=\"wp-image-12252 lazyload\" style=\"width:841px;height:560px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends.png\" alt=\"executive resume\" class=\"wp-image-12252 lazyload\" style=\"width:841px;height:560px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends-300x200.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends-150x100.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/03\/resume-trends-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/stop-before-you-write-your-executive-resume-or-linkedin-profile\/\">Your executive resume is probably the first piece you&#8217;ll write<\/a>. If you already have one, you&#8217;ll need to take a hard look at it.<\/p>\n\n\n\n<p>It&#8217;s probably time to <a href=\"https:\/\/executivecareerbrand.com\/are-you-tweaking-your-out-dated-executive-resume-to-death\/\" target=\"_blank\" rel=\"noreferrer noopener\">stop tweaking your old-fashioned resume<\/a> and start fresh. <\/p>\n\n\n\n<p>Most executives don\u2019t know how to write an <a href=\"https:\/\/executivecareerbrand.com\/25-tips-to-write-an-executive-resume-for-todays-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">executive resume for today\u2019s job search<\/a>. <\/p>\n\n\n\n<p>All too often I see resumes that look and read like the ones I was <a href=\"https:\/\/executivecareerbrand.com\/best-year-executive-resume-writing-tips-strategies\/\" data-wpil-monitor-id=\"20\">writing<\/a> 15-20 years ago.<\/p>\n\n\n\n<p>If you\u2019re sticking to a resume with the same look and kind of content you\u2019ve been using for decades, you\u2019re probably in trouble.<\/p>\n\n\n\n<p>People assessing you through your resume may peg you as older right off the bat, and that could increase your chances of experiencing <a href=\"https:\/\/executivecareerbrand.com\/tips-to-beat-ageism-in-executive-job-search-if-youre-over-50\/\" data-wpil-monitor-id=\"11\">age discrimination<\/a>.<\/p>\n\n\n\n<p>It\u2019s time to <a href=\"https:\/\/executivecareerbrand.com\/5-things-you-probably-dont-know-about-executive-resumes-and-job-search\/\" data-wpil-monitor-id=\"12\">modernize your resume for today\u2019s job search<\/a>.<\/p>\n\n\n\n<p>You need to be willing to rewrite and ruthlessly edit your outdated resume, to make it work for you, or just start from scratch.<\/p>\n\n\n\n<p>Focus it as much as possible on specific employers and roles, so that the content will resonate with people assessing you.<\/p>\n\n\n\n<p>And it needs to contain specific information about you, your accomplishments and the value you offer.<\/p>\n\n\n\n<p>The more clearly recruiters and hiring managers can see that you&#8217;re a good <a href=\"https:\/\/executivecareerbrand.com\/does-your-executive-resume-position-you-as-the-best-hiring-choice\/\">hiring choice<\/a>, the more likely you&#8217;ll be called in for an interview.<\/p>\n\n\n\n<p>The only way to set yourself up to do these things is to start with the following . . . before <a href=\"https:\/\/executivecareerbrand.com\/the-biggest-executive-resume-writing-mistake\/\"  data-wpil-monitor-id=\"528\">writing your resume<\/a> (or LinkedIn profile or biography):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeting<\/strong> \u2013 Identify companies that will meet your career goals, and whose business goals you will help meet.<\/li>\n\n\n\n<li><strong>Research<\/strong> \u2013 Learn about each of those companies and determine current pain points or problems of theirs that you\u2019re uniquely qualified to help them with.<\/li>\n\n\n\n<li><strong>Personal Branding<\/strong> \u2013 Define and differentiate the personal qualities, skill sets and qualifications that you rely on to achieve positive results for your employers.<\/li>\n<\/ul>\n\n\n\n<p>My set of <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\">4 proprietary worksheets for executive job search<\/a> will help you with all of this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remember these things about today&#8217;s executive resume<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/07\/Resume-Tips.jpg\" alt=\"today's executive resume\" class=\"wp-image-14167 lazyload\" style=\"width:837px;height:446px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"341\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/07\/Resume-Tips.jpg\" alt=\"today's executive resume\" class=\"wp-image-14167 lazyload\" style=\"width:837px;height:446px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/07\/Resume-Tips.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/07\/Resume-Tips-300x160.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/07\/Resume-Tips-150x80.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Keep these things in mind as you do the initial <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeting, research and personal branding work<\/a>, and then as you do the writing: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/executivecareerbrand.com\/7-things-i-learned-about-resume-writing-that-changed-everything\/\" target=\"_blank\" rel=\"noreferrer noopener\">A resume is a personal marketing document<\/a>, not just a career history.<\/li>\n\n\n\n<li>The things about you that make you a good fit for your target employers drive the resume content.<\/li>\n\n\n\n<li>Generate chemistry in your resume. <a href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use storytelling<\/a> to <a href=\"https:\/\/executivecareerbrand.com\/is-your-executive-resume-an-interesting-read\/\" target=\"_blank\" rel=\"noreferrer noopener\">make it an interesting read<\/a> and give a feel for your personality.  <\/li>\n\n\n\n<li>To better tell your story and help people connect with the content, <a data-wpil-monitor-id=\"21\" href=\"https:\/\/executivecareerbrand.com\/how-to-build-personal-brand-content-for-executive-job-search\/\">write in implied first person<\/a> (using &#8220;I&#8221; and &#8220;me&#8221; infrequently, if at all).<\/li>\n\n\n\n<li>Worry less about the <a href=\"https:\/\/executivecareerbrand.com\/c-level-executive-resume-length-one-two-or-three-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">length of your resume<\/a>, and more about not including arbitrary information. But  don&#8217;t go overboard. Two to three pages is recommended.<\/li>\n\n\n\n<li>Create an attractively formatted resume for human eyeballs, plus an <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">ATS-friendly version<\/a> for databases. <\/li>\n\n\n\n<li>Make sure your resume contains enough of the <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" target=\"_blank\" rel=\"noreferrer noopener\">right keywords and phrases<\/a>. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Different employers may need different resumes<\/h2>\n\n\n\n<p>You will probably have several different resumes, depending on which employer(s) you&#8217;re using it for, and what content needs to be provided to position yourself as a good fit.<\/p>\n\n\n\n<p>You need to address specific challenges or problems each employer is having that you&#8217;ll help them fix. (Your <a href=\"https:\/\/executivecareerbrand.com\/do-cover-letters-really-matter-in-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">cover letters<\/a> will address these issues even more specifically.) <\/p>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/guide-to-informational-interviews-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">informational interviews<\/a> and research on target employers will uncover information about challenges they&#8217;re facing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Include links to your social media channels<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg\" alt=\"linkedin social media channels\" class=\"wp-image-9158 lazyload\" style=\"width:836px;height:556px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg\" alt=\"linkedin social media channels\" class=\"wp-image-9158 lazyload\" style=\"width:836px;height:556px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>A resume without links to your social media accounts (especially LinkedIn) marks you as a dinosaur. If you hesitate adding a link to any social media because you\u2019re not active on them, you need to GET active on them. <\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-your-social-media-use-can-sabotage-your-executive-job-search\/\" data-wpil-monitor-id=\"13\">Candidates who are more social media<\/a> savvy and up-to-date with the new world of work are more highly prized.<\/p>\n\n\n\n<p>Also include links to recent relevant articles or white papers of yours, descriptions of certifications and credentials you\u2019ve earned, and other relevant information about you online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your resume needs to sync with your LinkedIn profile<\/h2>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/experts-debate-linkedin-vs-the-executive-resume\/\" data-wpil-monitor-id=\"14\">resume needs to work in tandem with your LinkedIn profile<\/a>.  <\/p>\n\n\n\n<p>They both need to be focused on the same target employers. You&#8217;ll confuse people if you send them a  resume that focuses on areas of expertise that don&#8217;t match what they see in your LinkedIn profile. <\/p>\n\n\n\n<p>And take advantage of the fact that you can include lots more information in your LinkedIn profile than you reasonably can in <a href=\"https:\/\/executivecareerbrand.com\/what-not-to-put-in-your-c-level-executive-resume\/\">your resume<\/a>. Cross reference from your resume to your LinkedIn profile.<\/p>\n\n\n\n<p>Refer people to your <a href=\"https:\/\/executivecareerbrand.com\/does-linkedin-make-the-executive-resume-obsolete\/\"  data-wpil-monitor-id=\"497\">LinkedIn profile<\/a> for more information about particular items you don&#8217;t have enough room to fully describe in your resume. <\/p>\n\n\n\n<p>For instance, if you\u2019ve compellingly described an important project at length within a \u201cProjects\u201d section of your LinkedIn profile, briefly mention it in your resume and include a link to your profile noting where they&#8217;ll find this information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn Profile<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/10\/hands-1691225_640.png\" alt=\"LinkedIn executive job search\" class=\"wp-image-8195 lazyload\" style=\"width:838px;height:373px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"285\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/10\/hands-1691225_640.png\" alt=\"LinkedIn executive job search\" class=\"wp-image-8195 lazyload\" style=\"width:838px;height:373px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/10\/hands-1691225_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/10\/hands-1691225_640-150x67.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/10\/hands-1691225_640-300x134.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>LinkedIn allows for a lot more content than a reasonably <a href=\"https:\/\/executivecareerbrand.com\/my-executive-resume-is-too-long-what-to-do\/\" data-wpil-monitor-id=\"22\">long resume<\/a>. Load your <a href=\"https:\/\/executivecareerbrand.com\/7-reasons-not-to-copy-someone-elses-linkedin-profile\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile with as much relevant content<\/a> as you can.<\/p>\n\n\n\n<p>That means using every applicable profile section and adding as much content as space allows.<\/p>\n\n\n\n<p>Your LinkedIn profile may be the first thing people will see about you, before you ever send them your resume. If recruiters and hiring managers are looking for candidates like you for jobs they need to fill, you may show up when they search LinkedIn and other search engines.<\/p>\n\n\n\n<p>Your resume is obviously a flat document, but your LinkedIn profile is a vibrant multi-media showcase for your unique value-add.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can (and should) <a href=\"https:\/\/xi117.isrefer.com\/go\/home\/ecbrand\/\">add video<\/a> and various other visuals to attract attention and position yourself as up-to-date with social media.<\/li>\n\n\n\n<li>You can (and should) proactively use all the features and activities available (<a href=\"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">posting updates<\/a>, <a href=\"https:\/\/executivecareerbrand.com\/the-value-of-blogging-your-personal-brand-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">publishing articles<\/a>, commenting\/reacting to others&#8217; posts and articles, etc.)  <\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-faqs-for-executive-job-search\/\">LinkedIn is THE place for job search<\/a> networking. They offer all kinds of <a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">ways to connect and communicate<\/a> with all kinds of people who can help you meet your career goals. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How your LinkedIn profile and resume will be similar<\/h2>\n\n\n\n<p>Both your <a href=\"https:\/\/executivecareerbrand.com\/find-the-best-executive-resume-writer-for-you-where-and-how-to-search\/\"  data-wpil-monitor-id=\"400\">LinkedIn profile and resume<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are organized in reverse chronology, with the most recent positions listed first.<\/li>\n\n\n\n<li>Should use storytelling to communicate your personal brand to generate chemistry and be interesting to read.<\/li>\n\n\n\n<li>Need to position you as a good fit for the <a href=\"https:\/\/executivecareerbrand.com\/executive-job-search-research-your-target-employers\/\" data-wpil-monitor-id=\"23\">employers and roles you&#8217;re targeting<\/a>.<\/li>\n\n\n\n<li>Should include relevant professional experience (with dates) and education.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">You only have one LinkedIn profile<\/h2>\n\n\n\n<p>Although you&#8217;ll likely have several somewhat different resumes to use, you&#8217;ll have just one LinkedIn profile.<\/p>\n\n\n\n<p>Therefore it <a href=\"https:\/\/executivecareerbrand.com\/10-reasons-your-executive-resume-needs-a-major-facelift\/\" data-wpil-monitor-id=\"24\">needs to be more generic than your resumes<\/a> because different potential employers, with different problems you&#8217;ll help them fix will see it.<\/p>\n\n\n\n<p>Remember your profile is online for all to see, unlike your resume and bio. You&#8217;ll decide where and who to send those documents to.<\/p>\n\n\n\n<p>That means that you should be careful about putting certain metrics and other sensitive information in your LinkedIn profile. But you can include them in your resume.<\/p>\n\n\n\n<p>If you&#8217;re job hunting under cover, you&#8217;ll need to take precautions to <a href=\"https:\/\/executivecareerbrand.com\/5-ways-to-keep-your-executive-job-search-confidential-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">keep your search confidential<\/a>. <\/p>\n\n\n\n<p>For instance, since anyone (including your current employer) can see your profile, you&#8217;ll need to have a ready explanation for why you&#8217;re suddenly active on LinkedIn, with a robust profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You need a professional photo of yourself<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/04\/LinkedIn-headshot.jpg\" alt=\"profile photo linkedin\" class=\"wp-image-13654 lazyload\" style=\"width:838px;height:471px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/04\/LinkedIn-headshot.jpg\" alt=\"profile photo linkedin\" class=\"wp-image-13654 lazyload\" style=\"width:838px;height:471px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/04\/LinkedIn-headshot.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/04\/LinkedIn-headshot-300x169.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/04\/LinkedIn-headshot-150x84.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>If you think that <a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">HAVING a photo on your LinkedIn profile<\/a> (and elsewhere online) may red-flag you for discrimination \u2013 age, appearance, ethnic background, etc. \u2013 think again.<\/p>\n\n\n\n<p>NOT having a profile photo can be a red flag, too, and can sabotage your chances to land a great-fit job.<\/p>\n\n\n\n<p>Think about the recruiters and hiring decision makers at your <a href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\" data-wpil-monitor-id=\"15\">target companies<\/a> who click through to your LinkedIn profile.<\/p>\n\n\n\n<p>The first thing they\u2019ll notice is your photo . . . or lack of one. If you have no photo, their initial thought will likely be <em>\u201cWhat is this person trying to hide?\u201d<\/em><\/p>\n\n\n\n<p>One of the strategies you should be using with your LinkedIn <a href=\"https:\/\/executivecareerbrand.com\/brand-yourself-in-the-5-long-linkedin-profile-sections\/\" data-wpil-monitor-id=\"16\">profile is branding<\/a> yourself to differentiate the qualifications and qualities you possess from your competitors. Branding is also about creating emotional connections.<\/p>\n\n\n\n<p>People connect easier and believe content more when it\u2019s accompanied by the author\u2019s photo. They\u2019re more likely to reach out to someone when they can \u201csee\u201d the person. Your photo helps to personalize and humanize your brand-driven content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pay attention to keywords<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg\" alt=\"linkedin keywords\" class=\"wp-image-15590 lazyload\" style=\"width:837px;height:558px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg\" alt=\"linkedin keywords\" class=\"wp-image-15590 lazyload\" style=\"width:837px;height:558px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Perhaps even more so than with your resume and biography, keywords play an important role in your LinkedIn profile.<\/p>\n\n\n\n<p>If you want <a href=\"https:\/\/executivecareerbrand.com\/why-the-right-executive-recruiters-ignore-your-linkedin-profile-and-you\/\">executive recruiters and your target employers to find you on LinkedIn<\/a>, you need to draw them to your profile through the relevant keywords and phrases they search to source candidates like you.<\/p>\n\n\n\n<p>Strategically placed and with the right keyword density, relevant keywords elevate your search rankings in <a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\">LinkedIn\u2019s search engine<\/a>, increasing your profile\u2019s SEO and significantly boosting the likelihood you\u2019ll be found and considered by them.<\/p>\n\n\n\n<p>The content in certain sections \u2013 typically those that sit higher on the web page containing your profile \u2013 rank highest with LinkedIn\u2019s search algorithm.<\/p>\n\n\n\n<p>Make sure these top-of-the-page profile sections are load with the right keywords \u2013 profile headline, your name (where you can add certifications to your last name), Featured section, job titles, and the About section.<\/p>\n\n\n\n<p>And don&#8217;t forget to carefully populate the <a href=\"https:\/\/executivecareerbrand.com\/help-linkedin-skills-endorsements-mess\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skills &amp; Endorsements section<\/a>, which is custom-made for relevant keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Include your volunteer work and community involvement<\/h2>\n\n\n\n<p>These things help people see that you&#8217;re a well-rounded person who gives back. And it will help you <a href=\"https:\/\/executivecareerbrand.com\/how-many-linkedin-connections-are-good-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">build connections<\/a>. <\/p>\n\n\n\n<p>Your personal activities or hobbies typically don&#8217;t belong on your resume, but on your <a data-wpil-monitor-id=\"17\" href=\"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/\">LinkedIn profile<\/a> they can be door-openers and conversation starters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your executive resume, LinkedIn profile and the recruitment process<\/h2>\n\n\n\n<p>Here&#8217;s how IT recruiter <a href=\"https:\/\/www.linkedin.com\/posts\/edmhan_the-fixx-one-thing-leads-to-another-activity-7176901236745478145-EJ18\">Ed Han<\/a> describes how and when resumes and LinkedIn profiles come into play for recruiters: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;As a recruiter: every morning I review the applicants that came in and their r\u00e9sum\u00e9s, identify who I want to move forward in the process, and email them to schedule a conversation. I very rarely look at an applicant&#8217;s LinkedIn profile: I typically only do it when the r\u00e9sum\u00e9 is confusing or unclear: in other words, when the r\u00e9sum\u00e9 isn&#8217;t good.<\/p>\n\n\n\n<p>Here&#8217;s the thing: the majority of the time, the applicants are not as qualified as the hiring manager wants.<\/p>\n\n\n\n<p>That&#8217;s why recruiters and sourcers go sourcing. I usually start with LinkedIn. When I do, I typically view dozens of profiles before settling on which ones to contact. Of the people who respond, the most interesting ones are the ones who I invite to apply. And that&#8217;s when I will see their r\u00e9sum\u00e9s.<\/p>\n\n\n\n<p>For this reason, I invariably view more profiles than r\u00e9sum\u00e9s by <em>at least<\/em> one order of magnitude&#8211;and when all is said and done, possibly by <em>two<\/em> orders of magnitude.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Career Brand Biography<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/05\/personal-branding.jpg\" alt=\"career brand biography\" class=\"wp-image-12392 lazyload\" style=\"width:838px;height:431px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"329\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/05\/personal-branding.jpg\" alt=\"career brand biography\" class=\"wp-image-12392 lazyload\" style=\"width:838px;height:431px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/05\/personal-branding.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/05\/personal-branding-300x154.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/05\/personal-branding-150x77.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>You&#8217;ll use and distribute your biography differently than your resume.<\/p>\n\n\n\n<p>A biography is a storytelling vehicle. It can breathe life into an otherwise flat rehash of your resume. It\u2019s an opportunity to reinforce your brand in a way that\u2019s more difficult to accomplish within the resume structure and strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What a biography does better than a resume<\/h2>\n\n\n\n<p>Here&#8217;s how a biography takes things beyond what a resume can do: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcases your leadership and management acumen through softer skills and \u201cgood fit\u201d attributes. And links them to your value proposition.<\/li>\n\n\n\n<li>Personalizes your <a href=\"https:\/\/executivecareerbrand.com\/whats-your-executive-career-brand-story\/\" data-wpil-monitor-id=\"18\">career stories and uses them to reinforce your brand<\/a> attributes and key strengths.<\/li>\n\n\n\n<li>Generates chemistry around how you use your key personal attributes, passions, strengths, and motivated skills to benefit employers.<\/li>\n\n\n\n<li>Helps employers connect with you and envision you on the job, having a positive impact.<\/li>\n<\/ul>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-c-level-executive-career-brand-biography\/\" target=\"_blank\" rel=\"noreferrer noopener\">bio, resume and LinkedIn profile are the foundation<\/a> for a successful job search. The three work in tandem to promote the unique value you offer and provide people assessing you the <a href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\" data-wpil-monitor-id=\"19\">social proof<\/a> they need. <\/p>\n\n\n\n<p>When I\u2019m creating LinkedIn profiles for clients, I use pieces from both their resumes and bios, mixing it up a bit to distinguish profiles from each other, and provide additional info in each.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Similarities between your biography and your resume and LinkedIn profile<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like with your LinkedIn profile, it&#8217;s okay to include some personal information (hobbies, volunteer work, community involvement, etc.).<\/li>\n\n\n\n<li>Include your professional headshot at the top, like you did with your LinkedIn profile.<\/li>\n\n\n\n<li>Be mindful of page length, like you are with your resume. A bio is usually no more than one page, and may be only a few paragraphs.<\/li>\n\n\n\n<li>All 3 rely on storytelling to help people connect to your unique value-add.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Differences between your biography and your resume and LinkedIn profile<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You probably won&#8217;t include all your past roles, and you typically won&#8217;t include dates.<\/li>\n\n\n\n<li>You may not set it up in reverse chronology.<\/li>\n\n\n\n<li>Bios are typically written in third person perspective, to sound like someone else is writing (and perhaps bragging) about you.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Transform your biography from bland to brand-solid<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pack a punch in the first paragraph.<\/strong><\/h3>\n\n\n\n<p>Compel readers to want to continue to the end. Capture attention by leading with your brand positioning statement, or a quote from an industry celebrity or subject matter expert. <\/p>\n\n\n\n<p>Or compose a quote of your own that encapsulates your brand value. It could be something that others tell you you\u2019re always saying \u2014 or a direct quote about you from someone you\u2019ve worked with. In this instance, it&#8217;s okay to switch to first person perspective and use &#8220;I&#8221; or &#8220;me&#8221;.<\/p>\n\n\n\n<p>Or, you can be more personal by beginning your bio with a story about what led you to your career choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Format the document for visual appeal and ease in reading.<\/strong><\/h3>\n\n\n\n<p>Break up long, dense paragraphs into 2 or 3 smaller ones to add more white space, drawing readers\u2019 eyes down the page and compelling them to read the entire document or web page, if it\u2019s an online profile.<\/p>\n\n\n\n<p>One eye-catching technique is to include high-impact sub-headings throughout, which is also an opportunity to build in more relevant keywords. I used this strategy in <a href=\"https:\/\/executivecareerbrand.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">my own brand bio<\/a>, which I used for my website About page. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your resume, LinkedIn profile and biography are the most important pieces of content in your job search arsenal. But many executive don&#8217;t know how to write and use them in the best ways. These three pieces overlap in some regards, but are distinctly unique in other ways. Let&#8217;s take a look at the differences and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,9],"tags":[],"class_list":{"0":"post-15671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-linkedin","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive Resume \u2013 LinkedIn Profile \u2013 Biography: What&#039;s the Difference? 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