{"id":159,"date":"2009-11-27T12:44:15","date_gmt":"2009-11-27T17:44:15","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=159"},"modified":"2018-02-19T13:13:36","modified_gmt":"2018-02-19T18:13:36","slug":"is-your-executive-career-brand-a-mega-brand-up-and-coming-brand-or-potential-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/is-your-executive-career-brand-a-mega-brand-up-and-coming-brand-or-potential-brand\/","title":{"rendered":"Is Your Executive Career Brand a Mega-Brand, Up-and-Coming Brand, or Potential Brand?"},"content":{"rendered":"<p>Maybe you&#8217;ve done some work on your executive brand.<\/p>\n<p>You&#8217;ve determined what your top strengths are and what makes you valuable to employers.<\/p>\n<p>You know what differentiates you from your peers and competitors.<\/p>\n<p>But do you know how strong your brand is and how well it&#8217;s working for you?<\/p>\n<p>The folks over at Reach Personal Branding, with whom I completed the Reach Certified Personal Branding Strategist program, have compiled a compelling personal branding quiz to help you measure your brand. Hop over there to <a href=\"http:\/\/www.reachcc.com\/brandquiz\">take the full test<\/a>.<\/p>\n<p><em><strong>Here are 10 of the questions in the quiz. How many can you answer &#8220;yes&#8221; to?<\/strong><\/em><\/p>\n<p>1.\u00a0 Are you clear about your greatest weakness \u2013 what could be holding you back from achieving your goals?<\/p>\n<p>2.\u00a0 Do you know how your self-perceptions differ from the perceptions from those around you?<\/p>\n<p>3.\u00a0 When people introduce you, do they all use the same words to describe you?<\/p>\n<p>4.\u00a0 Do you have a brand positioning statement that describes: what you offer, for whom and how you are different?<\/p>\n<p>5.\u00a0 Can you clearly describe your target audience \u2013 those people who need to know about you so that you can achieve your goals?<\/p>\n<p>6.\u00a0 Do you have your own web site or home on the World Wide Web that showcases your success?<\/p>\n<p>7.\u00a0 Have you published or e-published an article in the past three months?<\/p>\n<p>8.\u00a0 Do you mark every project with your personal brand (every meeting, report, etc.)?<\/p>\n<p>9.\u00a0 Do you have a strong professional network?<\/p>\n<p>10.\u00a0 Have you pro-actively done something valuable for a member of your network this week?<br \/>\n<em><strong>\u00a0<\/strong><\/em><\/p>\n<p><em><strong>Related posts over at my Executive Resume Branding blog:<\/strong><\/em><\/p>\n<p><strong><a href=\"http:\/\/executiveresumebranding.com\/10-best-of-personal-branding-strategies-lessons-and-news\/\">Best of Personal Branding Strategies, Lessons, and News<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/executiveresumebranding.com\/15-best-of-online-brand-identity-and-social-media\/\">Best of Online Brand Identity and Social Media<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/executiveresumebranding.com\/12-best-of-executive-resume-branding-tactics-and-advice\/\">Best of Executive Resume Branding Tactics and Advice<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how strong your executive brand is and how well it&#8217;s working for you?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,4,6],"tags":[28,181],"class_list":{"0":"post-159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-career-management","7":"category-executive-job-search","8":"category-executive-personal-and-career-branding","9":"tag-c-level-senior-executive-career-branding","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Your Executive Career Brand a Mega-Brand, Up-and-Coming Brand, or Potential Brand? 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