{"id":1808,"date":"2010-09-16T08:20:07","date_gmt":"2010-09-16T12:20:07","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1808"},"modified":"2024-01-25T04:57:30","modified_gmt":"2024-01-25T09:57:30","slug":"dealing-with-social-networking-burnout","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/dealing-with-social-networking-burnout\/","title":{"rendered":"Dealing with Social Networking Burnout"},"content":{"rendered":"

Grumblings about social networking overload have been growing among colleagues of mine. We’re spreading ourselves too thin between LinkedIn, Twitter, Facebook, and other online forums. We\u2019re sometimes overwhelmed by the never-ending commitment to connect, update, and engage.<\/p>\n

The more social networking commitments we have, the harder it is to balance them all and leverage each one well. And the more difficult it becomes to take a break and disconnect completely for a day or two or more. Some feel obligated to stay connected 7 days a week, and even during vacations.<\/p>\n

I spend a fair amount of time on LinkedIn – making new connections, updating regularly, starting and contributing to conversations through LinkedIn Groups, etc.<\/p>\n

And I’ve fully embraced and love Twitter. I like the precision, short-form communications, similar to the kind of writing required for tight resumes. I find that Twitter is the perfect complement to my blogging routine.<\/p>\n

Like many of my careers industry friends, I’ve drawn the line at Facebook. I can’t take on another commitment and do it well. I do have a Facebook account, and will friend business associates, but that’s about it. I don’t have time or the inclination to keep up with conversations or promote my business there.<\/p>\n

As far as my personal network, I prefer to communicate directly with family and friends by phone and email. Remember voice communications?<\/p>\n

I don\u2019t at all underestimate the business value of Facebook. But with my busy schedule \u2014\u00a0working with my clients, blogging three times a week on my two blogsites, frequently guest blogging elsewhere, and keeping up with various marketing activities\u00a0\u2014\u00a0I can’t handle more than LinkedIn and Twitter.<\/p>\n

For the past several months, I\u2019ve been able to keep my promise to myself to disconnect completely most of the day on Saturdays and all day Sundays. This means lots of catch-up on Monday mornings \u2013 social networking and social media upkeep, AND an over-stuffed email inbox. But the break is worth it.<\/p>\n

In her Mashable article, HOW TO: Deal With Social Networking Overload, Alexandra Levit has the answer to burnout:<\/p>\n

“Figuring why you\u2019re joining social networks and how best to use them is the first step in coping with social networking overload.”<\/em><\/strong><\/p><\/blockquote>\n

Here’s her 4-step plan to keep up with social media and get over overload. Read her article for the details:<\/p>\n

1.\u00a0 Ask yourself why you joined each site.<\/p>\n

2.\u00a0 Consider your purpose and the value derived from each site.<\/p>\n

3.\u00a0 Create boundaries.<\/p>\n

4.\u00a0 Communicate your social networking plan to your network(s).<\/p>\n

Related posts:<\/em><\/strong><\/p>\n

How to Lose Friends and Alienate People with Social Media<\/a><\/p>\n

Social Media: Never on Sunday?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The more social networking commitments we have, the harder it is to balance them all.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,5,12],"tags":[171,197,201],"class_list":{"0":"post-1808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-career-management","7":"category-executive-networking","8":"category-social-media-and-social-networking","9":"tag-online-identity","10":"tag-social-media","11":"tag-social-networking","12":"entry"},"yoast_head":"\nDealing with Social Networking Burnout - 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