{"id":1865,"date":"2010-10-08T08:20:55","date_gmt":"2010-10-08T12:20:55","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1865"},"modified":"2023-10-02T07:30:09","modified_gmt":"2023-10-02T11:30:09","slug":"the-importance-of-executive-branding-in-job-search","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/","title":{"rendered":"The Importance of Executive Branding in Job Search"},"content":{"rendered":"

My colleague and blogging friend Tim Tyrell-Smith recently invited me and others\u00a0among his approved career experts to guest blog\u00a0at his excellent blogsite, Tim’s Strategy.<\/p>\n

Tim also manages a highly popular LinkedIn Group<\/a> comprised of active job seekers as well as employed professionals offering tips, advice and strategies for successful job search and career management.<\/p>\n

In my guest blog, Why Personal Branding Is So Important In Job Search<\/a>, I listed 4 benefits of branding:<\/p>\n

1.\u00a0 The branding process helps you understand your ROI value to your target companies and what differentiates you from your competition in the job market.<\/p>\n

2.\u00a0 The branding process helps you clearly communicate your value and good fit qualities when you network and interview.<\/p>\n

3.\u00a0 Branding helps you stand out above your competition in your career marketing materials (resume, biography, online profiles, etc.).<\/p>\n

4.\u00a0 Branding generates chemistry for who you are, what you\u2019re like to work with, how you make things happen, and what you have to offer that no one else does.<\/p>\n

Related posts:<\/em><\/strong><\/p>\n

10 Steps to an Authentic, Magnetic Personal Brand<\/a><\/p>\n

The True Measure of Your Executive Brand<\/p>\n

How to Write An Irresistible C-level Executive Brand Resume<\/a><\/p>\n

How to Write a C-level Executive Career Brand Biography<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One benefit of branding – the process helps you understand your ROI value to your target companies.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[34,112],"class_list":{"0":"post-1865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-c-level-executive-branding","9":"tag-executive-job-search","10":"entry"},"yoast_head":"\nThe Importance of Executive Branding in Job Search - Executive Career Brand\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Executive Branding in Job Search - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"One benefit of branding - the process helps you understand your ROI value to your target companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-08T12:20:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T11:30:09+00:00\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"The Importance of Executive Branding in Job Search\",\"datePublished\":\"2010-10-08T12:20:55+00:00\",\"dateModified\":\"2023-10-02T11:30:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"keywords\":[\"c-level executive branding\",\"Executive Job Search\"],\"articleSection\":[\"Executive Job Search\",\"Personal Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\",\"url\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\",\"name\":\"The Importance of Executive Branding in Job Search - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"datePublished\":\"2010-10-08T12:20:55+00:00\",\"dateModified\":\"2023-10-02T11:30:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/executivecareerbrand.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Executive Branding in Job Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/executivecareerbrand.com\/#website\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"name\":\"Executive Career Brand\u2122\",\"description\":\"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.\",\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/executivecareerbrand.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\",\"name\":\"Executive Career Brand\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"width\":100,\"height\":50,\"caption\":\"Executive Career Brand\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/megguiseppi\",\"https:\/\/x.com\/megguiseppi\",\"https:\/\/www.linkedin.com\/in\/megguiseppi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\",\"name\":\"Meg Guiseppi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"caption\":\"Meg Guiseppi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Executive Branding in Job Search - Executive Career Brand\u2122","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Executive Branding in Job Search - Executive Career Brand\u2122","og_description":"One benefit of branding - the process helps you understand your ROI value to your target companies.","og_url":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/","og_site_name":"Executive Career Brand\u2122","article_publisher":"https:\/\/www.facebook.com\/megguiseppi","article_published_time":"2010-10-08T12:20:55+00:00","article_modified_time":"2023-10-02T11:30:09+00:00","author":"Meg Guiseppi","twitter_card":"summary_large_image","twitter_creator":"@megguiseppi","twitter_site":"@megguiseppi","twitter_misc":{"Written by":"Meg Guiseppi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#article","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/"},"author":{"name":"Meg Guiseppi","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711"},"headline":"The Importance of Executive Branding in Job Search","datePublished":"2010-10-08T12:20:55+00:00","dateModified":"2023-10-02T11:30:09+00:00","mainEntityOfPage":{"@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/"},"wordCount":207,"commentCount":0,"publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"keywords":["c-level executive branding","Executive Job Search"],"articleSection":["Executive Job Search","Personal Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/","url":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/","name":"The Importance of Executive Branding in Job Search - Executive Career Brand\u2122","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/#website"},"datePublished":"2010-10-08T12:20:55+00:00","dateModified":"2023-10-02T11:30:09+00:00","breadcrumb":{"@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/executivecareerbrand.com\/"},{"@type":"ListItem","position":2,"name":"The Importance of Executive Branding in Job Search"}]},{"@type":"WebSite","@id":"https:\/\/executivecareerbrand.com\/#website","url":"https:\/\/executivecareerbrand.com\/","name":"Executive Career Brand\u2122","description":"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.","publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/executivecareerbrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/executivecareerbrand.com\/#organization","name":"Executive Career Brand","url":"https:\/\/executivecareerbrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","width":100,"height":50,"caption":"Executive Career Brand"},"image":{"@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megguiseppi","https:\/\/x.com\/megguiseppi","https:\/\/www.linkedin.com\/in\/megguiseppi"]},{"@type":"Person","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711","name":"Meg Guiseppi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","caption":"Meg Guiseppi"}}]}},"_links":{"self":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/comments?post=1865"}],"version-history":[{"count":2,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1865\/revisions"}],"predecessor-version":[{"id":17523,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1865\/revisions\/17523"}],"wp:attachment":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/media?parent=1865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/categories?post=1865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/tags?post=1865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}