{"id":194,"date":"2009-11-30T15:35:09","date_gmt":"2009-11-30T20:35:09","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?page_id=194"},"modified":"2023-01-10T12:57:54","modified_gmt":"2023-01-10T17:57:54","slug":"intro","status":"publish","type":"page","link":"https:\/\/executivecareerbrand.com\/intro\/","title":{"rendered":"Introduction to Executive Career Brand: Land a Job You Covet and Deserve"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\" alt=\"executive job search\" class=\"wp-image-8685 lazyload\" width=\"839\" height=\"472\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\" alt=\"executive job search\" class=\"wp-image-8685 lazyload\" width=\"839\" height=\"472\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640-150x84.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640-300x169.jpg 300w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #34048a;\">Are you a savvy c-suite executive,&nbsp;senior executive, or rising star?<\/span><\/h2>\n\n\n\n<p><strong><\/strong>When was the last time you faced a job search, dusted off your executive resume and career biography (if you even needed them to land jobs in the past), and thought about building a job search campaign?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You may already be finding that things are not the way they were even a few years ago:<\/strong><\/h3>\n\n\n\n<p>&#x2666;&nbsp; Executive resumes and bios don&#8217;t look and read the way they used to. See my <a href=\"https:\/\/executivecareerbrand.com\/executive-career-services\/executive-resume-and-career-biography-samples\/\">Executive Resume and Career Biography Samples<\/a>.<\/p>\n\n\n\n<p>&#x2666;&nbsp; Personal branding has become a requisite component of executive career management, personal marketing,&nbsp;and job search.<\/p>\n\n\n\n<p>&#x2666;\u00a0 Just as in the past, networking is the best job search method. Hang out where recruiters and hiring professionals for your target audience hang, so you can position yourself in front of them and connect. They&#8217;re hanging out on LinkedIn for sure and probably on Twitter and other social media. A successful search campaign needs to include real-life and online networking.<\/p>\n\n\n\n<p>&#x2666;\u00a0 Flexibility is key. You may not find a full-time, permanent position with one company. Temp to perm and portfolio careers (multiple part-time jobs including part-time employment, temporary jobs, freelancing, and self-employment) have become viable strategies. Creating income security, instead of job security, is the new wave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How did you land your last job?<\/strong><\/h3>\n\n\n\n<p>If you\u2019re like most senior level executives, either recruiters came to you with opportunities when you weren\u2019t job-hunting or you initiated contact with recruiters to get you into a new job.<\/p>\n\n\n\n<p>These days you can\u2019t expect recruiters to easily slide you into a new gig. Building several recruiter relationships is just one strategy that should be in your executive job search toolkit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Will<em> <\/em>hiring professionals find you online?<\/strong><\/h3>\n\n\n\n<p>Do you realize that most recruiters and hiring decision makers search online (especially LinkedIn) to source and assess top talent like you? Without a strong online presence you may be invisible to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are you ready . . . <\/strong><\/h3>\n\n\n\n<p>To embrace personal branding as the starting point to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Differentiate and strategically position your unique value proposition, and<\/li>\n\n\n\n<li>Build an interview-generating marketing strategy to accelerate your job search?<\/li>\n<\/ul>\n\n\n\n<p>To leverage the latest trends in online and offline career marketing to capture the attention of recruiters and other hiring professionals, and land your next great gig?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #34048a;\">Then we should talk. <\/span><a href=\"https:\/\/executivecareerbrand.com\/contact\/\">Contact me<\/a> to see if we&#8217;re a good fit to work together.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A little history about Executive Career Brand and me<\/strong> <\/h3>\n\n\n\n<p>When I launched my business about 25 years ago, before the Internet and social media changed so much about job search, the resume was the thing. Along with networking, just about the only item in an executive\u2019s job search toolkit was a resume . . . and maybe a biography.<\/p>\n\n\n\n<p>Branding came into play for me from the beginning, before there was a name for it. Long before Tom Peters coined the term \u201cpersonal branding\u201d, my mission was to differentiate my clients\u2019 promise of value to their target employers and position them as a good fit for the jobs they were seeking \u2015 cornerstones of branding.<\/p>\n\n\n\n<p>Fast-forward to about 15 years ago when I expanded services and re-branded as Executive Career Brand, working with C-suite and other senior-level executives to prepare them to launch a winning job search campaign and land a job that&#8217;s the right fit. Yes, I still collaborate with them to create resumes, biographies and other career marketing documents. But, because a great resume is no longer enough, I began offering my clients the offline and online branding services needed to succeed in today\u2019s job search landscape.<\/p>\n\n\n\n<p>I love the way my business has progressed and transformed over the years. I feel fortunate to be in the careers industry, helping people land the jobs they covet and deserve.<\/p>\n\n\n\n<p>My <a href=\"http:\/\/www.executivecareerbrand.com\">Executive Career Brand<\/a> site is designed as a hub of constantly updated free information and resources for the executive job seeker. Visit and subscribe to receive my weekly newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a savvy c-suite executive,&nbsp;senior executive, or rising star? When was the last time you faced a job search, dusted off your executive resume and career biography (if you even needed them to land jobs in the past), and thought about building a job search campaign? You may already be finding that things are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-194","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"You want to land a job that&#039;s a great fit for you and for the employer. Things have changed with job search. Do you know how?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/intro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"You want to land a job that&#039;s a great fit for you and for the employer. Things have changed with job search. Do you know how?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/intro\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T17:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/\",\"url\":\"https:\/\/executivecareerbrand.com\/intro\/\",\"name\":\"Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\",\"datePublished\":\"2009-11-30T20:35:09+00:00\",\"dateModified\":\"2023-01-10T17:57:54+00:00\",\"description\":\"You want to land a job that's a great fit for you and for the employer. Things have changed with job search. Do you know how?\",\"breadcrumb\":{\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/executivecareerbrand.com\/intro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/#primaryimage\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg\",\"width\":640,\"height\":360,\"caption\":\"executive job search\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/executivecareerbrand.com\/intro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/executivecareerbrand.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introduction to Executive Career Brand: Land a Job You Covet and Deserve\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/executivecareerbrand.com\/#website\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"name\":\"Executive Career Brand\u2122\",\"description\":\"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.\",\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/executivecareerbrand.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\",\"name\":\"Executive Career Brand\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"width\":100,\"height\":50,\"caption\":\"Executive Career Brand\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/megguiseppi\",\"https:\/\/x.com\/megguiseppi\",\"https:\/\/www.linkedin.com\/in\/megguiseppi\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122","description":"You want to land a job that's a great fit for you and for the employer. Things have changed with job search. Do you know how?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/executivecareerbrand.com\/intro\/","og_locale":"en_US","og_type":"article","og_title":"Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122","og_description":"You want to land a job that's a great fit for you and for the employer. Things have changed with job search. Do you know how?","og_url":"https:\/\/executivecareerbrand.com\/intro\/","og_site_name":"Executive Career Brand\u2122","article_publisher":"https:\/\/www.facebook.com\/megguiseppi","article_modified_time":"2023-01-10T17:57:54+00:00","og_image":[{"url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@megguiseppi","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/executivecareerbrand.com\/intro\/","url":"https:\/\/executivecareerbrand.com\/intro\/","name":"Introduction to Executive Career Brand: Land a Job You Covet and Deserve - Executive Career Brand\u2122","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/executivecareerbrand.com\/intro\/#primaryimage"},"image":{"@id":"https:\/\/executivecareerbrand.com\/intro\/#primaryimage"},"thumbnailUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg","datePublished":"2009-11-30T20:35:09+00:00","dateModified":"2023-01-10T17:57:54+00:00","description":"You want to land a job that's a great fit for you and for the employer. Things have changed with job search. Do you know how?","breadcrumb":{"@id":"https:\/\/executivecareerbrand.com\/intro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/executivecareerbrand.com\/intro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/intro\/#primaryimage","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/03\/find-3266562_640.jpg","width":640,"height":360,"caption":"executive job search"},{"@type":"BreadcrumbList","@id":"https:\/\/executivecareerbrand.com\/intro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/executivecareerbrand.com\/"},{"@type":"ListItem","position":2,"name":"Introduction to Executive Career Brand: Land a Job You Covet and Deserve"}]},{"@type":"WebSite","@id":"https:\/\/executivecareerbrand.com\/#website","url":"https:\/\/executivecareerbrand.com\/","name":"Executive Career Brand\u2122","description":"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.","publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/executivecareerbrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/executivecareerbrand.com\/#organization","name":"Executive Career Brand","url":"https:\/\/executivecareerbrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","width":100,"height":50,"caption":"Executive Career Brand"},"image":{"@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megguiseppi","https:\/\/x.com\/megguiseppi","https:\/\/www.linkedin.com\/in\/megguiseppi"]}]}},"_links":{"self":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/pages\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":6,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/pages\/194\/revisions"}],"predecessor-version":[{"id":15505,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/pages\/194\/revisions\/15505"}],"wp:attachment":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/media?parent=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}