{"id":1940,"date":"2010-11-11T09:07:10","date_gmt":"2010-11-11T13:07:10","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1940"},"modified":"2023-10-03T05:59:34","modified_gmt":"2023-10-03T09:59:34","slug":"tom-peters-personal-branding-advice-for-the-new-world-of-work","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/","title":{"rendered":"Tom Peters&#8217; Personal Branding Advice for the New World of Work"},"content":{"rendered":"<p>Tom Peters (<a href=\"http:\/\/twitter.com\/tom_peters\">@tom_peters<\/a> on Twitter), the modern business management guru credited with coining the term &#8220;personal branding&#8221;,\u00a0released a teaser of his latest book <a href=\"http:\/\/www.amazon.com\/gp\/product\/0061894087?ie=UTF8&amp;tag=wwwirvingtonp-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0061894087\">The Little Big Things: 163 Ways to Pursue EXCELLENCE<\/a>.<\/p>\n<p>The <a href=\"http:\/\/www.tompeters.com\/docs\/The_Little_BIG_Things_Compressed.pdf\">free compressed 78-page version<\/a> is a powerhouse in itself. Two gems that particularly struck me:<\/p>\n<p><strong>#21 SELF<\/strong><\/p>\n<p>You are Your Product\u2014Develop It.<\/p>\n<p>All you have for sure is your &#8230; attitude. So: Work on it, including, yes, your smile (the smile\/warmth was a huge part of Nelson Mandela&#8217;s success); and shape it. Why:<\/p>\n<p><em>Energy begets energy.<br \/>\nWow begets Wow.<br \/>\nOptimism begets Optimism.<br \/>\nHonesty begets honesty.<br \/>\nCaring begets caring.<br \/>\nListening begets engagement.<\/em><\/p>\n<p>Message: LBUAA &#8212; Leadership By Unilateral Attitude Adjustment.<\/p>\n<p><strong>#84 PASSION<\/strong><\/p>\n<p>I Second That Emotion! Ever heard a success story featuring a<\/p>\n<p><em>&#8230;dispassionate symphony conductor?<br \/>\n&#8230;bored painter?<br \/>\n&#8230;apathetic self-made billionaire?<br \/>\n&#8230;9 to 5 entrepreneur?<\/em><\/p>\n<p><em>Acknowledge<\/em> emotion.<br \/>\n<em>Hire<\/em> for emotion.<br \/>\n<em>Evaluate<\/em> for emotion.<br \/>\n<em>Promote<\/em> for emotion.<br \/>\n<em>Lead<\/em> by emotion.<br \/>\n(<em>Follow<\/em> by emotion.)<br \/>\n<em>&#8220;Sell&#8221;<\/em> emotion.<\/p>\n<p>Check out the other free stuff Tom offers on his blogsite.<\/p>\n<p><strong><em>Related posts:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-steps-to-an-authentic-magnetic-personal-brand\/\">10 Steps to an Authentic, Magnetic Personal Brand: The Executive Brand Worksheet<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-not-to-build-your-executive-personal-brand\/\">How NOT to Build Your Executive Personal Brand<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\">The Importance of Executive Branding in Job Search<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/the-importance-of-executive-branding-in-job-search\/\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A powerhouse of big ideas in the compressed version of &#8220;The Little Big Things&#8221;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,4,6],"tags":[34,102],"class_list":{"0":"post-1940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-career-management","7":"category-executive-job-search","8":"category-executive-personal-and-career-branding","9":"tag-c-level-executive-branding","10":"tag-executive-career-management","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tom Peters&#039; Personal Branding Advice for the New World of Work - Executive Career Brand\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Peters&#039; Personal Branding Advice for the New World of Work - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"A powerhouse of big ideas in the compressed version of &quot;The Little Big Things&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-11T13:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T09:59:34+00:00\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"Tom Peters&#8217; Personal Branding Advice for the New World of Work\",\"datePublished\":\"2010-11-11T13:07:10+00:00\",\"dateModified\":\"2023-10-03T09:59:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\"},\"wordCount\":206,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"keywords\":[\"c-level executive branding\",\"Executive Career Management\"],\"articleSection\":[\"Executive Career Management\",\"Executive Job Search\",\"Personal Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\",\"url\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\",\"name\":\"Tom Peters' Personal Branding Advice for the New World of Work - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"datePublished\":\"2010-11-11T13:07:10+00:00\",\"dateModified\":\"2023-10-03T09:59:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/executivecareerbrand.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tom Peters&#8217; Personal Branding Advice for the New World of Work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/executivecareerbrand.com\/#website\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"name\":\"Executive Career Brand\u2122\",\"description\":\"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.\",\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/executivecareerbrand.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\",\"name\":\"Executive Career Brand\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"width\":100,\"height\":50,\"caption\":\"Executive Career Brand\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/megguiseppi\",\"https:\/\/x.com\/megguiseppi\",\"https:\/\/www.linkedin.com\/in\/megguiseppi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\",\"name\":\"Meg Guiseppi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"caption\":\"Meg Guiseppi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tom Peters' Personal Branding Advice for the New World of Work - Executive Career Brand\u2122","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/","og_locale":"en_US","og_type":"article","og_title":"Tom Peters' Personal Branding Advice for the New World of Work - Executive Career Brand\u2122","og_description":"A powerhouse of big ideas in the compressed version of \"The Little Big Things\".","og_url":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/","og_site_name":"Executive Career Brand\u2122","article_publisher":"https:\/\/www.facebook.com\/megguiseppi","article_published_time":"2010-11-11T13:07:10+00:00","article_modified_time":"2023-10-03T09:59:34+00:00","author":"Meg Guiseppi","twitter_card":"summary_large_image","twitter_creator":"@megguiseppi","twitter_site":"@megguiseppi","twitter_misc":{"Written by":"Meg Guiseppi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#article","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/"},"author":{"name":"Meg Guiseppi","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711"},"headline":"Tom Peters&#8217; Personal Branding Advice for the New World of Work","datePublished":"2010-11-11T13:07:10+00:00","dateModified":"2023-10-03T09:59:34+00:00","mainEntityOfPage":{"@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/"},"wordCount":206,"commentCount":2,"publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"keywords":["c-level executive branding","Executive Career Management"],"articleSection":["Executive Career Management","Executive Job Search","Personal Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/","url":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/","name":"Tom Peters' Personal Branding Advice for the New World of Work - Executive Career Brand\u2122","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/#website"},"datePublished":"2010-11-11T13:07:10+00:00","dateModified":"2023-10-03T09:59:34+00:00","breadcrumb":{"@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/executivecareerbrand.com\/tom-peters-personal-branding-advice-for-the-new-world-of-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/executivecareerbrand.com\/"},{"@type":"ListItem","position":2,"name":"Tom Peters&#8217; Personal Branding Advice for the New World of Work"}]},{"@type":"WebSite","@id":"https:\/\/executivecareerbrand.com\/#website","url":"https:\/\/executivecareerbrand.com\/","name":"Executive Career Brand\u2122","description":"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.","publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/executivecareerbrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/executivecareerbrand.com\/#organization","name":"Executive Career Brand","url":"https:\/\/executivecareerbrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","width":100,"height":50,"caption":"Executive Career Brand"},"image":{"@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megguiseppi","https:\/\/x.com\/megguiseppi","https:\/\/www.linkedin.com\/in\/megguiseppi"]},{"@type":"Person","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711","name":"Meg Guiseppi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","caption":"Meg Guiseppi"}}]}},"_links":{"self":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/comments?post=1940"}],"version-history":[{"count":1,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1940\/revisions"}],"predecessor-version":[{"id":17675,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/1940\/revisions\/17675"}],"wp:attachment":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/media?parent=1940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/categories?post=1940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/tags?post=1940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}