{"id":1977,"date":"2023-03-06T06:17:00","date_gmt":"2023-03-06T11:17:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=1977"},"modified":"2024-05-30T07:51:51","modified_gmt":"2024-05-30T11:51:51","slug":"executive-resume-brand-differentiate-your-roi-value-above-the-fold","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/executive-resume-brand-differentiate-your-roi-value-above-the-fold\/","title":{"rendered":"Executive Resume Branding: Differentiate Your ROI Above-the-Fold"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640.jpg\" alt=\"executive resume branding\" class=\"wp-image-8855 lazyload\" width=\"837\" height=\"557\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640.jpg\" alt=\"executive resume branding\" class=\"wp-image-8855 lazyload\" width=\"837\" height=\"557\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/chalkboard-620316_640-600x400.jpg 600w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s the Deal with Executive Resume Branding?<strong> <\/strong><\/h2>\n\n\n\n<p>Executive resume branding is a personal marketing strategy for job search that helps you distinguish your promise of value to specific target employers, and compel them to want to talk to you. <\/p>\n\n\n\n<p>Branding helps you tell your unique story.<\/p>\n\n\n\n<p>But wait. You do know <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"who you\u2019re targeting (opens in a new tab)\">who you\u2019re targeting<\/a>, don\u2019t you? <\/p>\n\n\n\n<p>If you\u2019re not working from knowledge of the needs and challenges of specific target employers, you can\u2019t possibly create personal marketing documents (<a href=\"https:\/\/executivecareerbrand.com\/4-reasons-you-cant-write-your-own-executive-resume\/\">executive resume<\/a>, bio, cover letters, etc.) that will hit home with them, or anyone. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the purpose of an executive resume?<\/h2>\n\n\n\n<p>Remember that a resume is not meant to be a long document outlining every bit of your career history. <\/p>\n\n\n\n<p>It\u2019s a marketing document designed to align your qualities and qualifications with your target employers\u2019 requirements and needs, while differentiating the value you offer over your competing job seekers. It needs to contain just the information needed to meet that purpose.<\/p>\n\n\n\n<p>Keep in mind that your paper or digital resume may not be your first introduction to hiring decision makers. It\u2019s much more likely to be your LinkedIn profile, if you have one (shame on you if you don\u2019t!), and <a href=\"https:\/\/executivecareerbrand.com\/does-your-online-presence-scream-dont-hire-me\/\" target=\"_blank\" rel=\"noreferrer noopener\">your online presence<\/a> in general.<\/p>\n\n\n\n<p>Here&#8217;s how you lay the foundation for all your online and offline personal marketing materials (including your LinkedIn profile):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeting<\/strong> \u2013 Identify companies that will meet your career goals, and whose business goals you will help meet.<\/li>\n\n\n\n<li><strong>Research<\/strong> \u2013 Learn about each of those companies and determine current pain points or problems of theirs that you\u2019re uniquely qualified to help them with.<\/li>\n\n\n\n<li><strong>Personal Branding<\/strong> \u2013 Define and differentiate the personal qualities, skill sets and qualifications that you rely on to achieve positive results for your employers.<\/li>\n<\/ul>\n\n\n\n<p>My <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding and job search worksheets<\/a> will help you with all of this. <\/p>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/10-reasons-your-executive-resume-needs-a-major-facelift\/\">executive resume needs<\/a> to capture and hold the attention of people assessing you. If it doesn&#8217;t do that within about 10 seconds or so, you may be overlooked.<\/p>\n\n\n\n<p>And don&#8217;t rely on generic information about yourself that will make you appear the same as your job-seeking competitors. Be specific. Sameness won&#8217;t &#8220;sell&#8221; you. Differentiation will.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does executive resume branding above-the-fold work?<\/h2>\n\n\n\n<p>The top third or so of your resume \u2013 what we call &#8220;prime real estate&#8221; \u2013 has the greatest impact . . . and can be considered the most important section of your resume.<\/p>\n\n\n\n<p>Think of it this way. Whatever lands in this so-called above-the-fold location should tell enough of your story to sell you on its own. Everything beyond that provides supporting evidence and further details.<\/p>\n\n\n\n<p>And, well-written content above-the-fold will <a href=\"https:\/\/executivecareerbrand.com\/25-tips-to-write-an-executive-resume-for-todays-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">compel people to read your entire resume<\/a>, where you&#8217;ve showcased all you have to offer your target employers. <\/p>\n\n\n\n<p>Please note: The examples I&#8217;ve included below are from actual clients&#8217; resumes, and are offered just as suggestions on how to approach this part of your resume. Don&#8217;t even think about <a href=\"https:\/\/executivecareerbrand.com\/whats-wrong-with-copying-an-executive-brand-resume-sample\/\" target=\"_blank\" rel=\"noreferrer noopener\">copying this content on your own resume<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 Above-the-Fold Executive Resume Branding Tips<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1. Pay attention to the name and contact section<\/h2>\n\n\n\n<p>I like to include a tagline or short quote from that person directly under their name. You&#8217;ll find an example of this below.<\/p>\n\n\n\n<p>If you&#8217;re using an old-time email provider (Hotmail, AOL, etc.), replace it with either a Gmail account or an email address associated with the domain name &#8220;yourname.com&#8221;.<\/p>\n\n\n\n<p>Also, include only one phone number. And include links to your social media accounts where you&#8217;re active.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Create a keyword-rich headline block <\/h2>\n\n\n\n<p>Readers are likely to zero in on your headline first, so give it a hook to capture and hold attention.<\/p>\n\n\n\n<p>Forget about including an objective statement. Only <a href=\"https:\/\/executivecareerbrand.com\/are-you-tweaking-your-out-dated-executive-resume-to-death\/\">old-fashioned resumes<\/a> have them. I mean those dating back several decades. Including an objective could <a href=\"https:\/\/executivecareerbrand.com\/worried-about-age-discrimination-9-things-on-your-executive-resume-that-show-your-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">peg you as older right off the bat<\/a>, and subject you to age discrimination.<\/p>\n\n\n\n<p>Plus, wasting prime real estate on something employers don&#8217;t care about (why you want the job) diverts your overall resume focus: Positioning yourself as someone your target employers need. <\/p>\n\n\n\n<p>Create a stacked block (3 -5 lines total) of information setting up something like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The job or role you&#8217;re targeting<\/li>\n\n\n\n<li>Your specific areas of expertise related to the target job (focus on the <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant keywords (or areas of expertise)<\/a> you uncovered in your research)<\/li>\n\n\n\n<li>A brief phrase or two spotlighting what you&#8217;re most known for<\/li>\n<\/ol>\n\n\n\n<p>For significant impact I also often include a tagline or an abbreviated quote from job seekers themselves, that sums up the way they operate or get things done. I sometimes place this directly under their name, such as:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>John Smith, CCISO, ITILv3, CCNA, CSPO<br>&#8220;I can talk about cybersecurity without using one technical word.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Here are 3 examples of strong headlines.<\/p>\n\n\n\n<p>For &#8220;John Smith&#8221; from above:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>CERTIFIED CHIEF INFORMATION SECURITY OFFICER<\/strong><br><em>Reducing cost of ownership and capturing the maximum return on security investments<\/em><\/p>\n\n\n\n<p>Cybersecurity | Business Optimization | Cloud Operations | Strategic Planning | Change Management<br>Program\/Project Management | Vendor Management | Process Engineering | RFI\/RFP | Client Retention<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Global Cloud Computing &amp; IT Operations Expert<\/strong><br><em>My enthusiasm for the new IT energizes the entire organization<\/em><br>Cloud Native Architectures | DevOps | AWS | Docker Containers | ERP Systems<br>Fortune 100 experience with Big 4 consulting background<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Senior Healthcare Generalist Consultant<\/strong><br>Project &amp; Operations, Change Management &amp; Transformation, Revenue Cycle Finance, M&amp;A, AI<br>Research &amp; Analytics, Strategy Development &amp; Execution, Governance, Automation<\/p>\n\n\n\n<p><em>An open-door, empathetic leader, I\u2019m a project and operations guy who finds the right strategy to get things done, ensures the right people are in the room and expertly navigates ambiguity.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As you see, you can mix up the placement of things in your stacked block. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Include relevant keywords, in general <\/h2>\n\n\n\n<p>Instead of just listing your relevant keywords here, make those keywords and phrases come alive by weaving them into short branded &#8220;stories&#8221;, using the <a aria-label=\"C\u2013A\u2013Rs storytelling method (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u2013A\u2013Rs storytelling method<\/a>.<\/p>\n\n\n\n<p>Keywords are especially important in your <a aria-label=\"ATS-friendly resume version (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">ATS-friendly resume<\/a>. This resume version is written and <a href=\"https:\/\/executivecareerbrand.com\/whats-the-best-executive-resume-format-and-length\/\">formatted<\/a> to make it through Applicant Tracking Systems that parse resumes for keywords to help recruiters and employers match candidates to jobs they&#8217;re trying to fill. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Don&#8217;t forget about the &#8220;personal&#8221; part of resume branding<\/h2>\n\n\n\n<p>Generate chemistry by touching on your <a aria-label=\"personality&nbsp;and brand attributes (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/dare-to-express-your-true-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">personality&nbsp;and personal attributes<\/a>&nbsp;\u2013 who you are, what you&#8217;re passionate about doing at work, your leadership and management&nbsp;style, what you&#8217;re like to work with.<\/p>\n\n\n\n<p>One little-used above-the-fold tactic is to include 1 or 2 relevant, hard-hitting accolades from people you work with.<\/p>\n\n\n\n<p>The way you\u2019re perceived by others is one of the best ways to communicate your personal <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"  data-wpil-monitor-id=\"301\">brand and get some of your personality into your resume<\/a>.<\/p>\n\n\n\n<p>For instance, here&#8217;s one quote I used for a Senior Change Management Executive, that came from his COO:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cDan understands his business cold. He is creative in finding solutions that are scalable and sustainable, has achieved remarkable gains in our product portfolio, maintained high employee engagement survey results, and driven productivity to unprecedented levels.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Similarly, you can include a quote from yourself . . . something that reflects your philosophy about your work or the job, or a guiding principle of yours, such as this one for the same client as above:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Preserving the culture of the company, effectively messaging the direction, collaborating all the way down, and building trust and respect to unleash full engagement . . . these are the things that drive operational excellence.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">5. Back up your contributions and achievements with metrics<\/h2>\n\n\n\n<p>Numbers and metrics pack a powerful punch, so use them whenever possible throughout your resume. <\/p>\n\n\n\n<p>But don&#8217;t just include them in the &#8220;Professional Experience&#8221; section. Insert a few of them above-the-fold, using the C-A-Rs stories you developed. Include things that will be most important to your target employers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Bring forward other pertinent information<\/h2>\n\n\n\n<p>Another tactic you may not know about \u2013 or understand that it&#8217;s actually smart to do \u2013 is to bring forward relevant information that would chronologically or functionally land on the second page.<\/p>\n\n\n\n<p>Here are some things to consider moving into the above-the-fold position, if they&#8217;re the kinds of things you&#8217;ve determined from your research that will be important to your target employers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specialized training<\/li>\n\n\n\n<li>Professional development<\/li>\n\n\n\n<li>Standout achievements<\/li>\n\n\n\n<li>Articles\/white papers you&#8217;ve written or were mentioned in (include a link if online)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Executive Resumes and Branding<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-10-resume-dos-and-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Think Like an Executive Resume Branding Pro \u2013 10 Resume Do\u2019s and Don\u2019ts (opens in a new tab)\">Think Like an Executive Resume Branding Pro \u2013 10 Resume Do\u2019s and Don\u2019ts<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/what-is-personal-branding-do-i-need-a-personal-brand-for-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Personal Branding? Do I Need a Personal Brand for Job Search?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-the-best-cover-letter-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write the Best Cover Letter for Executive Job Search<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the Deal with Executive Resume Branding? Executive resume branding is a personal marketing strategy for job search that helps you distinguish your promise of value to specific target employers, and compel them to want to talk to you. Branding helps you tell your unique story. But wait. You do know who you\u2019re targeting, don\u2019t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[],"class_list":{"0":"post-1977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executive Resume Branding: Differentiate Your ROI Above-the-Fold - 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