{"id":20885,"date":"2025-07-08T05:27:16","date_gmt":"2025-07-08T09:27:16","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=20885"},"modified":"2025-07-08T05:27:23","modified_gmt":"2025-07-08T09:27:23","slug":"linkedin-dos-and-donts-for-executive-job-search","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/","title":{"rendered":"LinkedIn Do&#8217;s and Don&#8217;ts for Executive Job Search"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list.png\" alt=\"LinkedIn do's and don'ts\" class=\"wp-image-20890 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"557\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list.png\" alt=\"LinkedIn do's and don'ts\" class=\"wp-image-20890 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list-300x261.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list-150x131.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>LinkedIn do&#8217;s and don&#8217;ts are a popular topic because so many executives understand how important it is to use LinkedIn well when they&#8217;re job hunting.<\/p>\n\n\n\n<p>Unfortunately, despite their good intentions, many LinkedIn members don&#8217;t use it well. They make lots of mistakes.<\/p>\n\n\n\n<p>Here&#8217;s a sampling of some of the right and wrong things to do on LinkedIn, mostly concerning the LinkedIn profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Do&#8217;s<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Include a contact email and\/or phone number on your LinkedIn profile, and make it easy to find<\/strong><\/h3>\n\n\n\n<p>Don&#8217;t make people have to hunt through your profile for your contact info. They may not bother. They&#8217;ll move on to the next possible candidate who isn&#8217;t hiding this info.<\/p>\n\n\n\n<p>The best place is the most obvious one \u2013 in the \u201cContact info\u201d spot that sits under your name and profile headline, in the introduction section at the very top of your profile.<\/p>\n\n\n\n<p>Eyes are drawn to the top of any web page first, so naturally people will be able to find your contact info as soon as they land on your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Put effort into creating a profile headline that makes an impact<\/strong><\/h3>\n\n\n\n<p>Since your headline is also in the very top section of your profile, it will be seen by humans first, before they decide whether or not to scroll down through the rest of it.<\/p>\n\n\n\n<p>Your headline is also &#8220;seen&#8221; by the LinkedIn search engine. To push your profile up higher in search results (like when recruiters and other hiring professionals source candidates), it needs to contain plenty of the relevant keywords these people will use to search.<\/p>\n\n\n\n<p>Identify the right keywords (or hard skills) to put in your headline to drive recruiters and other hiring professionals to your profile, but <a href=\"https:\/\/executivecareerbrand.com\/how-to-balance-personal-branding-with-personal-seo\/\" data-wpil-monitor-id=\"836\">balance those keywords with a feel for your personality<\/a>, to generate chemistry for you as a candidate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fill in and regularly prioritize your Skills and Endorsements section<\/strong><\/h3>\n\n\n\n<p>Add as many skills as possible, in order of importance. A skill endorsement is a one-click way for your connections to endorse the skills listed on your profile. An endorsement is not the same as a \u201cRecommendation\u201d, which is a written narrative submitted by a connection in support of your expertise and value.<\/p>\n\n\n\n<p>A high number of endorsements for skills representing your best talents supports your <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\" data-wpil-monitor-id=\"830\">personal brand<\/a> and adds credibility to your candidacy in job search. And, this <a href=\"https:\/\/executivecareerbrand.com\/brand-yourself-in-the-5-long-linkedin-profile-sections\/\" data-wpil-monitor-id=\"834\">section should boost your profile&#8217;s search<\/a> ranking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalize the default invitation to connect message<\/strong><\/h3>\n\n\n\n<p>Take the time to compose a brief message when you send out invitations. Let people know how you know them, or why you admire them, or how you can help each other. Few people take the time to personalize their invitations. Recipients will appreciate that you did, so your meaningful message will go a long way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Write recommendations for others<\/strong><\/h3>\n\n\n\n<p>If you\u2019ve ever been in the position of assessing candidates for your employer (or, if you are an employer yourself), you know how impressed you are by stellar recommendations.<\/p>\n\n\n\n<p>Hiring professionals are attracted to candidates who have persuasive testimonials on their profiles.<\/p>\n\n\n\n<p>If you have no recommendations, or anemic ones, they may question your good fit . . . or simply not be impressed enough to contact you.<\/p>\n\n\n\n<p>Writing recommendations for others makes it much more likely that they\u2019ll write one for you. And your recommendations on other people\u2019s profiles include a link to your profile, offering you more exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Save a copy of your profile<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\">Profiles can go missing<\/a> for various reasons, or LinkedIn can shut down your account. <\/p>\n\n\n\n<p>That means you&#8217;ll lose access to every part of it, including your all-important contacts. <\/p>\n\n\n\n<p>And that means that when recruiters and other hiring professionals search LinkedIn for candidates like you, your profile will not show up in search results. You&#8217;ll be invisible on LinkedIn.<\/p>\n\n\n\n<p>Get in the habit of saving it any time you make changes.<\/p>\n\n\n\n<p>Here\u2019s how easy this is to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201cView Profile\u201d under \u201cMe\u201d in the LinkedIn menu at the top of your account.<\/li>\n\n\n\n<li>In the intro card at the top of your profile that includes your headshot and name, look for the \u201cResources\u201d button and click on it.<\/li>\n\n\n\n<li>Look for and click on \u201cSave to PDF\u201d in the drop-down menu under \u201cResources\u201d.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Don&#8217;ts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Settle for an anemic, skimpy LinkedIn profile<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-generic-short-summary-section\/\" data-wpil-monitor-id=\"832\">Fully populate all of the profile sections<\/a> that apply to you. A too short profile can hurt your job search because it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doesn\u2019t provide enough information to help hiring professional see your good fit<\/li>\n\n\n\n<li>Lacks personal branding and chemistry. Your personality is missing<\/li>\n\n\n\n<li>Marks you as out of date with social media and the new world of work<\/li>\n\n\n\n<li>Decreases your \u201cfindability\u201d online<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Neglect SEO and keywords<\/strong><\/h3>\n\n\n\n<p>Recruiters and hiring managers at the companies you\u2019re targeting search on keywords relevant to the kinds of candidates they\u2019re seeking, such as \u201cInformation Technology Executive, Enterprise Business Systems\u201d.<\/p>\n\n\n\n<p>You need to be mindful of LinkedIn Profile SEO, which refers to optimizing your entire&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile<\/a>&nbsp;with the relevant keywords and phrases that will lead these hiring professionals to your profile.<\/p>\n\n\n\n<p>Strategically placed, the right keywords elevate your search rankings in&nbsp;<a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn\u2019s search engine<\/a>, increasing your profile\u2019s Search Engine Optimization (SEO) and significantly boosting the likelihood you\u2019ll be found and considered by them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accept having a boring, generic About section<\/strong><\/h3>\n\n\n\n<p>Boost your candidacy with a robust <a href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" data-wpil-monitor-id=\"833\">About section that uses storytelling<\/a> to draw people in. Use as much of the allowed space as possible.<\/p>\n\n\n\n<p>You want people reading it to be convinced they need to consider you and interview you, right?<\/p>\n\n\n\n<p>It&#8217;s going to evoke a \u201cMeh\u201d instead of screaming \u201cYou need me in your company\u201d, if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It includes a drab mere paragraph or two.<\/li>\n\n\n\n<li>All that\u2019s there is a string of keywords (that may or may not be relevant to your target employers) padded with just enough verbs to make the sentences flow.<\/li>\n\n\n\n<li>The content is generic. The same measly paragraphs could be plunked down into the profile of just about any other person doing the same kind of work. Instead, differentiate the unique value you offer to elevate your profile above the sea of sameness.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ignore personal branding in your profile<\/strong><\/h3>\n\n\n\n<p>Make no mistake. In today\u2019s job search landscape, <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\">personal branding is required<\/a>. It is no longer optional.<\/p>\n\n\n\n<p>Executive recruiters and other hiring professionals may review the&nbsp;<a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profiles<\/a>&nbsp;and resumes of thousands of candidates for any given job. They often find themselves drowning in a sea of sameness. Few candidates stand out.<\/p>\n\n\n\n<p>The wise job seeker knows that the more clearly and compellingly they can describe their overall good fit for the job and the employer, the better their chances to be noticed and contacted for interviews.<\/p>\n\n\n\n<p>That means they need to clearly communicate to hiring professionals and their network(s) how their hard and soft skills are in sync, and how this combination of skills and personal qualities make them a good hiring choice.<\/p>\n\n\n\n<p>And that\u2019s what <a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\" data-wpil-monitor-id=\"831\">personal branding<\/a> is all about.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\">Develop brand-driven content<\/a> that contains the relevant keywords and phrases people search to find candidates like you. In addition, the content needs to generate chemistry by showcasing your personality, and how you make things happen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Forget to include an appropriate profile photo<\/strong><\/h3>\n\n\n\n<p>Branding and career marketing are about creating emotional connections. People will believe content more when it\u2019s accompanied by the author\u2019s photo. <\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\">An online profile with no photo<\/a> is a missed opportunity to reinforce your brand and engage people, and can be a red flag to hiring professionals.<\/p>\n\n\n\n<p>Although you may think that HAVING a photo on your LinkedIn profile may red-flag you for discrimination (age, weight, ethnic background, etc.), NOT having one can be a red flag, too.<\/p>\n\n\n\n<p>Think about the recruiters and hiring decision makers at your target companies who click through to your LinkedIn profile. The first thing they\u2019ll notice is your photo . . . or lack of one. If you have no photo, their initial thought will likely be \u201cWhat is this person trying to hide?\u201d<\/p>\n\n\n\n<p>You may have good reason not to include a photo, but I encourage you to include one. For the most part, the benefits outweigh the pitfalls.<\/p>\n\n\n\n<p>Here are a few other reasons NOT having a photo can <a href=\"https:\/\/executivecareerbrand.com\/one-big-reason-youre-not-landing-the-job\/\" data-wpil-monitor-id=\"837\">sabotage your chances of landing<\/a> a job you covet and deserve:<\/p>\n\n\n\n<p>You can be perceived as not understanding how to use LinkedIn. It can make you seem out-of-touch with current technology and trends. You can appear to be technically incapable of uploading a photo.<\/p>\n\n\n\n<p>\u201cFake\u201d LinkedIn profiles do exist. Those without photos may be perceived as not belonging to real people.<\/p>\n\n\n\n<p>Lack of a <a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-no-professional-photo\/\" data-wpil-monitor-id=\"835\">photo keeps your profile<\/a> from being complete. Profiles that ARE complete are more likely to show up higher in search results, giving them an advantage over \u201cincomplete\u201d profiles.<\/p>\n\n\n\n<p>If you have no photo, then get an interview sight-unseen, show up for the interview, and experience discrimination based on your appearance and\/or ethnic background, you\u2019ve just wasted your time and faced an unnecessary rejection, which is always hard to take.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More About LinkedIn and Executive Job Search<\/h2>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\">Essential LinkedIn Guide for Today\u2019s Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/\">7 LinkedIn Things You Should Do . . . But Probably Don\u2019t<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-ways-to-keep-your-executive-job-search-confidential-on-linkedin\/\">How to Run a Confidential Job Search on LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn do&#8217;s and don&#8217;ts are a popular topic because so many executives understand how important it is to use LinkedIn well when they&#8217;re job hunting. Unfortunately, despite their good intentions, many LinkedIn members don&#8217;t use it well. They make lots of mistakes. Here&#8217;s a sampling of some of the right and wrong things to do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,11,6,12],"tags":[],"class_list":{"0":"post-20885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-online-presence-online-reputation-management","8":"category-executive-personal-and-career-branding","9":"category-social-media-and-social-networking","10":"entry","11":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Do&#039;s and Don&#039;ts for Executive Job Search - Executive Career Brand\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Do&#039;s and Don&#039;ts for Executive Job Search - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"LinkedIn do&#8217;s and don&#8217;ts are a popular topic because so many executives understand how important it is to use LinkedIn well when they&#8217;re job hunting. Unfortunately, despite their good intentions, many LinkedIn members don&#8217;t use it well. They make lots of mistakes. Here&#8217;s a sampling of some of the right and wrong things to do [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T09:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T09:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"LinkedIn Do&#8217;s and Don&#8217;ts for Executive Job Search\",\"datePublished\":\"2025-07-08T09:27:16+00:00\",\"dateModified\":\"2025-07-08T09:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\"},\"wordCount\":1570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2025\/06\/to-do-list.png\",\"articleSection\":[\"LinkedIn\",\"Online Presence &amp; Online Reputation Management\",\"Personal Branding\",\"Social Media &amp; Social Networking\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\",\"url\":\"https:\/\/executivecareerbrand.com\/linkedin-dos-and-donts-for-executive-job-search\/\",\"name\":\"LinkedIn Do's and Don'ts for Executive Job Search - 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