{"id":2140,"date":"2011-01-03T08:32:55","date_gmt":"2011-01-03T12:32:55","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=2140"},"modified":"2018-02-19T12:31:07","modified_gmt":"2018-02-19T17:31:07","slug":"new-year-time-for-a-brand-new-executive-career-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/new-year-time-for-a-brand-new-executive-career-brand\/","title":{"rendered":"Brand New Year \u2013 Time for A Brand New Executive Brand?"},"content":{"rendered":"

The start of any new year is a good time to look back at your achievements and contributions over the past year, and take a fresh look at your career moving forward.<\/p>\n

For healthy career management, it\u2019s always wise to have your resume, bio, LinkedIn profile and other career marketing materials at-the-ready for a possible career transition. No job is permanent. Things can change at any time.<\/p>\n

Are you thinking of\u00a0transitioning to a different employer, different kind of job, different industry, or different job within your company? Or do you anticipate a possible layoff and know you don\u2019t want the same kind of work in your next job?<\/p>\n

If you answered “yes” to any of the above \u2013 these days most people would \u2013 your current resume and online profiles may not work for you. Your next job may require different qualifications, skill sets and qualities than your current one.<\/p>\n

Your current career marketing approach may not position you as a best-fit candidate for your next employer. And when your target\u00a0changes, your executive brand may need a makeover.<\/p>\n

So, before reworking your resume and the rest, start with your brand.<\/p>\n

Determine whether it aligns your ROI value with your new target’s needs and will resonate with them. Does\u00a0it\u00a0demonstrate that you are uniquely qualified to solve\u00a0the problems your\u00a0target employers are facing right now? Or do you need a re-brand or brand tweak?<\/p>\n

Work\u00a0through my <\/em><\/strong>10-Step Executive Branding Worksheet<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n

Answer the questions and do the exercises with your new target in mind. Do your answers show that your brand has changed? If so, make adjustments. If not, your brand is probably good as it is.<\/p>\n

Have you accomplished any of the following, or similar, over the past year?<\/em><\/strong><\/p>\n

These kinds of things need to be updated on your resume and other career marketing, and could indicate the need for a brand makeover:<\/p>\n