{"id":2505,"date":"2019-01-10T10:14:22","date_gmt":"2019-01-10T15:14:22","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=2505"},"modified":"2019-04-25T16:14:43","modified_gmt":"2019-04-25T20:14:43","slug":"blog-comments-part-of-your-online-executive-brand-communications-plan","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/blog-comments-part-of-your-online-executive-brand-communications-plan\/","title":{"rendered":"Blog Comments: Part of Your Online Executive Brand Communications Plan"},"content":{"rendered":"<h3 style=\"text-align: left;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8458 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2011\/04\/blog-49006_640.png\" alt=\"blog online presence\" width=\"640\" height=\"320\"><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-8458 lazyload\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2011\/04\/blog-49006_640.png\" alt=\"blog online presence\" width=\"640\" height=\"320\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2011\/04\/blog-49006_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2011\/04\/blog-49006_640-150x75.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2011\/04\/blog-49006_640-300x150.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><strong><span style=\"color: #000000;\">Every strong executive brand has an online identity that follows these 5 guidelines:<\/span><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/executivecareerbrand.com\/executive-brand-online-reputation-management-relevance-quality-diversity-volumeconsistency\/\" target=\"_blank\" rel=\"noopener noreferrer\">Relevance, Quality, Diversity, Volume, Consistency<\/a><\/h3>\n<p style=\"text-align: left;\">Commenting on blogs is a powerful (and relatively easy) way to cover all 5 bases.<\/p>\n<p style=\"text-align: left;\">If you&#8217;ve been even an occasional follower and reader of this blog, you know that recruiters and the hiring decision makers at your target employers are searching online when they source and assess talent.<\/p>\n<p style=\"text-align: left;\">Without a strong online presence, you&#8217;re probably invisible to them.<\/p>\n<h1><span style=\"color: #000000;\">How Blog Commenting Helps You Build Your Online Executive Brand<\/span><\/h1>\n<p style=\"text-align: left;\">Along with building more quality&nbsp;search results&nbsp;for &#8220;your name&#8221;,&nbsp;blog commenting is a great way to build visibility and credibility for your subject matter expertise<\/p>\n<p style=\"text-align: left;\">It&#8217;s also a good way to connect with people who can help you achieve your career goals.<\/p>\n<p>If you haven&#8217;t been very active with social networking, blog commenting can lead you to a forward-thinking community you may not have known otherwise.<\/p>\n<p>For the long term, develop a manageable strategy for routine blog commenting on as many blogs as you can reasonably handle.<\/p>\n<p>To leverage this strategy well, find and regularly comment on blogs that have traction on Google and other search engines because they\u2019re content-rich, have been in existence for a long time, and have a strong following, among other things).<\/p>\n<h2><span style=\"color: #008000;\">How to find the right blogs for commenting<\/span><\/h2>\n<p>Google&nbsp;names of&nbsp;industry experts, relevant keyword phrases, names of your target companies, names of key decision makers at your target companies, etc.<\/p>\n<p>Look for industry-leading sites and those being written or read by your target audience.<\/p>\n<p>Check the websites of your target companies and see if they have blogs.<\/p>\n<p>Follow people on LinkedIn who <a href=\"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">regularly post updates<\/a> and publish posts on LinkedIn&#8217;s Pulse. Commenting on their updates and posts has the same benefits as blog commenting.<\/p>\n<p>Subscribe to relevant blogs, so you\u2019ll find out about new articles soon after they&#8217;re published.<\/p>\n<p>When you find good blogs, look at their blogrolls for others to add to your list.<\/p>\n<h2><span style=\"color: #008000;\">How to do blog commenting well<\/span><\/h2>\n<h3><strong>Include a website or web page, along with your name and email address.<\/strong><\/h3>\n<p>Don\u2019t leave this blank. The URL you include will be hyperlinked to your name in the comment and lead people to all the brand-reinforcing info you need them to know about you. This is your chance to generate interest in you.<\/p>\n<p>If you don\u2019t have a blog or website, include a link to your LinkedIn profile or a social networking site where you&#8217;re active.<\/p>\n<p><a href=\"https:\/\/www.siteground.com\/go\/recommended-webhosting\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">If you have a blog<\/a> or website, the backlink from a site with good link weight boosts your site\u2019s relevance in Google\u2019s eyes.<\/p>\n<h3><strong>Write comments with substance \u2013 not just &#8220;Great blog post!&#8221;.<\/strong><\/h3>\n<p>Choose a piece of the blog post to address that will allow you to contribute your own take on the blogger\u2019s viewpoint or subject matter. Bring up a point relative to the topic that the blogger didn\u2019t mention. Add to the conversation while positioning yourself as a subject matter expert.<\/p>\n<h3><strong>Try to be a first-responder.<\/strong><\/h3>\n<p>If you\u2019re first, your comment may remain at the top of all comments that follow. More people are likely to read your comment and click on your hyperlinked name to find out more about you.<\/p>\n<h3><strong>Think twice before you post your comment.<\/strong><\/h3>\n<p>There\u2019s a tendency to feel that, when you comment, you\u2019re having a private conversation with the blogger. Keep in mind that whatever you post as a comment will be out there online, possibly forever. Be sure your comments won\u2019t negatively impact your brand and reputation.<\/p>\n<h2><span style=\"color: #008000;\">The payoff with blog commenting<\/span><\/h2>\n<p>Think about it. Commenting on the right blogs is almost like being a guest blogger on them.<\/p>\n<p>It\u2019s an opportunity to be found on blogs you know your target audience is reading.<\/p>\n<p>Everybody wins with good blog commenting. Bloggers love the attention and well-written comments that drive the conversation.<\/p>\n<p>You\u2019ll love your ever-expanding search results. You\u2019ll improve your writing skill. You\u2019ll make valuable connections with the blogger, other readers and (hopefully!) hiring decision makers at your target companies.<\/p>\n<p>Another bonus \u2013 The very fact that you routinely comment on blogs positions you as social media-savvy. Your target audience will notice.<\/p>\n<h3><strong>More About Online Branding and Executive Job Search<\/strong><\/h3>\n<p><a href=\"https:\/\/executivecareerbrand.com\/online-reputation-management-faqs-for-executive-job-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Reputation Management FAQs for Executive Job Search<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/top-10-ways-to-build-your-online-personal-brand-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 10 Ways to Build Your Online Personal Brand with LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-transformative-executive-job-search-faqs\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Transformative Executive Job Search FAQs<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/one-skill-every-job-seeker-should-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">The One Skill Every Executive Job Seeker Should Have<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commenting on blogs is a powerful way to build the volume of diverse, accurate search results for \u201cyour name\u201d.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2,4,11],"tags":[23,97,112],"class_list":{"0":"post-2505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"category-executive-job-search","8":"category-online-presence-online-reputation-management","9":"tag-blogging","10":"tag-executive-branding-online","11":"tag-executive-job-search","12":"entry","13":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Comments: Part of Your Online Executive Brand Communications Plan - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Every strong online executive brand follows these 5 guidelines - relevance, quality, diversity, volume, and consistency. 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