{"id":2595,"date":"2024-06-13T05:15:00","date_gmt":"2024-06-13T09:15:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=2595"},"modified":"2024-06-13T05:13:03","modified_gmt":"2024-06-13T09:13:03","slug":"4-reasons-you-cant-write-your-own-executive-resume","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/4-reasons-you-cant-write-your-own-executive-resume\/","title":{"rendered":"6 Reasons You Can\u2019t Write Your Own Executive Resume"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/03\/writing-resume.jpg\" alt=\"can't write your own resume\" class=\"wp-image-16005 lazyload\" style=\"width:842px;height:568px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"432\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/03\/writing-resume.jpg\" alt=\"can't write your own resume\" class=\"wp-image-16005 lazyload\" style=\"width:842px;height:568px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/03\/writing-resume.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/03\/writing-resume-300x203.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/03\/writing-resume-150x101.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Write your own executive resume? <\/p>\n\n\n\n<p>Some job seekers are convinced they can. It can&#8217;t be THAT difficult. Other, wiser people understand that it really IS that difficult.<\/p>\n\n\n\n<p>They&#8217;ll tell me upfront that they\u2019re embarrassed by how bad their resume is, because they wrote it themselves, often many years (or decades) ago.<\/p>\n\n\n\n<p>And they&#8217;ve been <a href=\"https:\/\/executivecareerbrand.com\/are-you-tweaking-your-out-dated-executive-resume-to-death\/\" target=\"_blank\" rel=\"noreferrer noopener\">tweaking it to death ever since<\/a>.<\/p>\n\n\n\n<p>Many&nbsp;of them have never needed a resume, as they progressed through their careers to the senior or c-suite level. Or, they haven&#8217;t looked for a job in several years.<\/p>\n\n\n\n<p>They know the value they have to offer, but have no idea how to put that on paper so they\u2019ll get the attention they deserve.<\/p>\n\n\n\n<p>But here they are, suddenly needing a resume. So they scrambled, and pieced together some kind of personal marketing document. But using\u00a0their home-grown resume was getting them little to no action.<\/p>\n\n\n\n<p>I reassure them that they&#8217;re not alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Job search is complicated, and so is resume writing.<\/h2>\n\n\n\n<p>We discuss how <a href=\"https:\/\/executivecareerbrand.com\/top-10-executive-job-search-posts-from-2015\/\" data-wpil-monitor-id=\"291\">job search<\/a> has changed in the past several&nbsp;years, and that these days their resume may not be their first introduction to the people they need to attract.<\/p>\n\n\n\n<p>I explain that most recruiters and hiring decision-makers source and assess candidates by what they find in online searches of candidates\u2019 names and relevant keywords that lead them to job seekers.<\/p>\n\n\n\n<p>These hiring professionals may know about them well before a resume is exchanged, unless the candidate has little or no <a href=\"https:\/\/executivecareerbrand.com\/does-your-online-presence-scream-dont-hire-me\/\">online presence<\/a> and is basically invisible to them.<\/p>\n\n\n\n<p>I also stress that, since these people search LinkedIn when they\u2019re sourcing and vetting candidates, they\u2019d better be there too, with a brand-solid profile.<\/p>\n\n\n\n<p>I tell them that they\u2019ll still need a resume as they&#8217;re networking, and at some point&nbsp;in the hiring process. <\/p>\n\n\n\n<p>As they pull together information for their resume, they should keep in mind that they\u2019ll need to spread this information out across their other personal marketing communications \u2013 biography, case studies, other documents,\u00a0<a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\">LinkedIn profile<\/a> and other online branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some people CAN write their own resume.<\/h2>\n\n\n\n<p>I don&#8217;t mean to imply that no <a href=\"https:\/\/executivecareerbrand.com\/7-things-successful-executive-job-seekers-know\/\">executive job seekers<\/a> are capable of writing a good resume for themselves.<\/p>\n\n\n\n<p>I&#8217;ve seen some who have. They did a good enough job of positioning themselves for their <a href=\"https:\/\/executivecareerbrand.com\/become-the-obvious-first-choice-for-your-target-employers-video-demo\/\" data-wpil-monitor-id=\"292\">target employers<\/a>.<\/p>\n\n\n\n<p>But they did do some research and got guidance on what should and shouldn&#8217;t be in their resume, like my set of <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding and executive job search worksheets<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The main reason most executives can&#8217;t write their own resume.<\/h2>\n\n\n\n<p>In general, most people have trouble distancing themselves enough to objectively assess themselves.<\/p>\n\n\n\n<p>And they don&#8217;t understand the complicated strategy involved in writing compelling personal marketing content (for their resume, bio, <a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"LinkedIn profile (opens in a new tab)\">LinkedIn profile<\/a>, etc.) to differentiate their value from their job-seeking competitors&#8217;.<\/p>\n\n\n\n<p>They don\u2019t know how it should look, what to include, what to exclude and&nbsp;what to highlight.<\/p>\n\n\n\n<p>And they don&#8217;t know how to position that information to best showcase their ROI.<\/p>\n\n\n\n<p>Many of the resumes executives write themselves are <a href=\"https:\/\/executivecareerbrand.com\/is-your-executive-resume-still-partying-like-its-1999\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">still partying like it&#8217;s 1999<\/a>.<\/p>\n\n\n\n<p>They don&#8217;t know how to <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-experts-weigh-in-on-best-resume-writing-practices\/\" target=\"_blank\" rel=\"noopener\">write a modern resume<\/a>. That&#8217;s the big problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Executive resumes have changed in the past several years.<\/h2>\n\n\n\n<p>An <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-write-your-executive-resume\/\">executive resume<\/a> is no longer merely a career history rundown.<\/p>\n\n\n\n<p>Today&#8217;s resume is a personal marketing document.<\/p>\n\n\n\n<p>The first rule of marketing? Know your target audience, what their needs are, how you can meet certain needs of theirs, and how you will enhance their business. And then convey that in your resume.<\/p>\n\n\n\n<p>Although there is no perfect format or style or length, the <a href=\"https:\/\/executivecareerbrand.com\/what-is-the-perfect-executive-resume\/\" target=\"_blank\" rel=\"noreferrer noopener\">perfect executive resume<\/a> is one that perfectly positions that executive as a good hiring choice . . . the right fit for the companies\/employer(s) and type of role they\u2019re targeting. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>6 Mistakes You&#8217;ll Probably Make When You Write Your Own Executive Resume<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1. You&#8217;ll fail to position yourself as the best hiring choice for particular employers.<\/h2>\n\n\n\n<p>What I so often see are <a href=\"https:\/\/executivecareerbrand.com\/toxic-executive-job-search-beliefs-no-target-employers\/\" data-wpil-monitor-id=\"293\">resumes with no clear target<\/a> audience in mind. The mistake they make is trying to cover too many bases, showcasing every area of expertise and highlighting every career accomplishment.<\/p>\n\n\n\n<p>Often they end up with a 5-page or more <a href=\"https:\/\/executivecareerbrand.com\/the-kitchen-sink-c-level-executive-resume\/\">&#8220;kitchen sink&#8221; resume<\/a>, with way too much unfocused information, that they blindly use for every purpose.<\/p>\n\n\n\n<p>A generic resume like this will likely get them nowhere.<\/p>\n\n\n\n<p>Step one, before any writing begins, is <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifying your target audience<\/a>, so you\u2019ll know who you\u2019re writing to, and identifying their needs, so you can align the best you have to offer to solve their problems.<\/p>\n\n\n\n<p>Everything in your <a href=\"https:\/\/executivecareerbrand.com\/does-your-executive-resume-position-you-as-the-best-hiring-choice\/\">resume must powerfully position<\/a> you as someone who is uniquely qualified to meet specific challenges of theirs. Irrelevant and extraneous information&nbsp;misuses the limited space available.<\/p>\n\n\n\n<p>Knowing your target companies and their needs will drive what you need to include in your resume. <\/p>\n\n\n\n<p>Do some research and gather as much information as possible about your target companies before crafting your resume. This post will help, <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Ways and Places to Research Your Target Employers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. You won\u2019t understand how personal branding will differentiate you and generate chemistry for you as a good-fit candidate.<\/h2>\n\n\n\n<p>You have to entice readers out of the gate by linking your pivotal leadership strengths and unique value proposition with personal attributes. <\/p>\n\n\n\n<p>Breathe life into an otherwise flat document and come alive on the paper, digital and web page.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/personal-branding-is-bragging-its-not-for-me\/\">Give yourself permission to boast<\/a> about your relevant standout achievements, but back them up with monetized examples (Challenge \u2013 Actions \u2013 Results success stories) showcasing how you made things happen.<\/p>\n\n\n\n<p>This may be expressed in percentages (%) or dollars ($$$) or, of you have no metrics, in before-and-after stories that showcase the impact you&#8217;ve made. Read my post,\u00a0<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Storytelling Makes Executive Resumes and LinkedIn Profiles Dazzle<\/a>.<\/p>\n\n\n\n<p>Give an indication of who you are, in a conversational way that speaks from your own voice. <\/p>\n\n\n\n<p>Generating chemistry is one of the goals you should be striving for when writing compelling career marketing communications. It helps you make an instant connection and lasting impression.<\/p>\n\n\n\n<p>For more on defining your executive brand, see my <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\">10-Step Pe<\/a><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"r (opens in a new tab)\">r<\/a><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\">sonal Branding Worksheet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. You&#8217;ll fail to capture attention above the fold.<\/h2>\n\n\n\n<p>You\u2019ve probably heard many times that you only have about 10 seconds to win or lose the reader. That means taking advantage of the real estate at the top of your resume.<\/p>\n\n\n\n<p>The mistake I see in the &#8220;profile&#8221; or &#8220;summary&#8221; section is vague information strung together through a <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\">series of keywords<\/a>, with no specifics and no metrics.<\/p>\n\n\n\n<p>The people assessing you through your resume want to see exactly how your actions have impacted bottom line, and built business and profitability. By all means, use the relevant keywords and phrases your <a data-wpil-monitor-id=\"274\" href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-targeting\/\">targeted research<\/a> has uncovered, but also show them the numbers and\/or specific results!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. You&#8217;ll sacrifice readability to keep your resume to 2 pages.<\/h2>\n\n\n\n<p>Trying to jam in too much information . . .&nbsp;<em>in a too-tiny font, without enough white space to soothe the eye<\/em> . . . can turn readers off before they begin.<\/p>\n\n\n\n<p>Remember that, especially at the senior and c-suite level, you should be getting your resume in front of human eyeballs and not just tossed into a database for scanning. <a href=\"https:\/\/executivecareerbrand.com\/what-not-to-put-in-your-c-level-executive-resume\/\">Put yourself in the shoes of the people reading your resume<\/a>.<\/p>\n\n\n\n<p>The 2-page resume limit&nbsp;is constantly debated, and not a hard and fast rule.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s more important to concentrate on content that demonstrates your good fit for your target employers.<\/p>\n\n\n\n<p>Break up densely packed, long paragraphs into shorter ones of only 2 to 4 lines. Use <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-compelling-executive-resume-bullet-points-with-examples\/\">bullet points<\/a> to keep readers engaged and draw their eyes down the page.<\/p>\n\n\n\n<p>Don\u2019t fret if, after ruthlessly editing, your resume spills over to a third, or even fourth, page. It\u2019s okay, as long as you\u2019ve structured the first page to stand on its own, with the following pages there to provide supporting evidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. You won&#8217;t know how to keep your resume from showing your age.<\/h2>\n\n\n\n<p>Many top-tier <a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\">executives<\/a>, and those at any professional level, are over 50, which is when age discrimination typically sets in.<\/p>\n\n\n\n<p>It&#8217;s impossible to cover up your age entirely.<\/p>\n\n\n\n<p>But with a modern resume you can at least <a href=\"https:\/\/executivecareerbrand.com\/worried-about-age-discrimination-9-things-on-your-executive-resume-that-show-your-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">keep your age from being glaringly evident in your resume<\/a>, so you&#8217;ll have a better chance of getting into the running. <\/p>\n\n\n\n<p>Here are some <a href=\"https:\/\/executivecareerbrand.com\/7-things-i-learned-about-resume-writing-that-changed-everything\/\">things on your resume<\/a> that will show your age:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An ancient email account provider<\/li>\n\n\n\n<li>Street address in your contact information<\/li>\n\n\n\n<li>No links to social media or other relevant content online<\/li>\n\n\n\n<li>Old style formatting<\/li>\n\n\n\n<li>An objective statement at the top<\/li>\n\n\n\n<li>Generic, resume-speak and age-identifying information in the summary section<\/li>\n\n\n\n<li>Years you earned your earlier degrees<\/li>\n\n\n\n<li>Outdated, irrelevant certifications and training<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. You won&#8217;t know that you need various versions of your resume, and how they should be formatted.<\/h2>\n\n\n\n<p>The attractively formatted, enhanced resumes you typically see in <a href=\"https:\/\/executivecareerbrand.com\/10-reasons-your-executive-resume-needs-a-major-facelift\/\">resume samples and in circulation are not the only ones you&#8217;ll need<\/a>.<\/p>\n\n\n\n<p>To meet the needs of the various kinds of people and technology reading your resume, you\u2019ll need 3 different versions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>An attractively formatted Word version<\/li>\n\n\n\n<li>A PDF version of the above so that the formatting will look the same no matter what device it\u2019s called up on, or printed on<\/li>\n\n\n\n<li>A plain, barely formatted ATS-friendly Word version (with little to no enhancements) that will make it through any of the several hundreds of different <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Applicant Tracking Systems software<\/a> used to match candidates to jobs<\/li>\n<\/ol>\n\n\n\n<p>Here\u2019s what happens when you send your <a href=\"https:\/\/executivecareerbrand.com\/why-the-right-executive-recruiters-ignore-your-linkedin-profile-and-you\/\" data-wpil-monitor-id=\"294\">resume to recruiters and employers<\/a>, and when you respond to job postings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The document may or may not be initially reviewed by a human, but ultimately it&#8217;s put into a database or ATS, along with thousands of other resumes.<\/li>\n\n\n\n<li>The ATS attempts to match candidates to jobs. The database sifts through the resumes and parses their content for the <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" data-wpil-monitor-id=\"295\">relevant keywords they\u2019ve fed into it for that particular job<\/a>.<\/li>\n\n\n\n<li>The only <a href=\"https:\/\/executivecareerbrand.com\/whats-the-best-executive-resume-format-and-length\/\" data-wpil-monitor-id=\"296\">resumes selected are those that are formatted<\/a> in a way that the ATS can \u201cread\u201d. And they have to contain enough of those relevant keywords.<\/li>\n\n\n\n<li><a href=\"https:\/\/executivecareerbrand.com\/resume-trends-from-the-experts\/\" data-wpil-monitor-id=\"31\">Resumes are not selected if they are incorrectly formatted<\/a>, don\u2019t contain enough of the right keywords, or don\u2019t fit the bill in some other way.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Write your own executive resume? Some job seekers are convinced they can. It can&#8217;t be THAT difficult. Other, wiser people understand that it really IS that difficult. They&#8217;ll tell me upfront that they\u2019re embarrassed by how bad their resume is, because they wrote it themselves, often many years (or decades) ago. And they&#8217;ve been tweaking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[],"class_list":{"0":"post-2595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Reasons You Can\u2019t Write Your Own Executive Resume - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Write your own executive resume? Some people may be able to. But wise people understand that it&#039;s complicated, and they need to work with a professional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/4-reasons-you-cant-write-your-own-executive-resume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons You Can\u2019t Write Your Own Executive Resume - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"Write your own executive resume? Some people may be able to. 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