{"id":3062,"date":"2011-11-28T08:50:47","date_gmt":"2011-11-28T12:50:47","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3062"},"modified":"2023-10-03T06:06:05","modified_gmt":"2023-10-03T10:06:05","slug":"how-twitter-helped-me-build-my-personal-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-twitter-helped-me-build-my-personal-brand\/","title":{"rendered":"How Twitter Helped Me Build My Personal Brand"},"content":{"rendered":"

\"twitter

So many of my c-level executive clients and potential clients are surprised that Twitter is such an integral part of my personal branding and social media marketing efforts, even though it\u2019s wildly popular and stories about its value for business-building and job search abound.<\/p>\n

They still think Twitter is a time-drain for people who have nothing better to do than tweet about what they had for lunch, or other trivial matters.<\/p>\n

My Twitter ROI<\/a> was dismal\u00a0at first when I started tweeting seriously\u00a0late in 2008, and I thought I was wasting my time. It took about 6 months of tweeting several times every day (except weekends<\/a>) before I could see that my time spent was gaining traction, and I was beginning to make a mark.<\/p>\n

I certainly haven’t been as heavy-duty a tweeter as many others, but I’d say my Twitter schedule is realistic for someone who is actively job seeking. Some say it\u2019s better not to tweet too much anyway, and risk overwhelming your followers.<\/p>\n

Because tweeting is micro-blogging, Twitter is a natural complement to my blogging efforts. It fits in perfectly with the kind of marketing that works best for me \u2013 spreading my own content across various social media channels, showcasing my writing skill and its value to c-suite job seekers.<\/p>\n

It’s all about getting my brand and promise of value noticed by potential clients and those who can lead me to more clients, and getting recognized as an industry thought leader and expert.<\/p>\n

The idea is to get on their radar and stay top of mind with them so that, when they have a need for my services or know someone who may, they’ll reach out to me.<\/p>\n

Sounds just like job search networking, doesn’t it?<\/strong><\/em><\/p>\n

Good networking on Twitter, just as in real-life or through any social media channel, works when you think “give to get” \u2013 promote and help others, and they\u2019ll likely reciprocate. I’ve built professional friendships with all kinds of people (other career professionals, executive job seekers, social media experts, entrepreneurs, etc.) with whom I\u2019ve formed alliances.<\/p>\n

We\u2019ve become brand evangelists for each other. I support them by retweeting them, tweeting their blog posts, spreading the word about them and referring them to good-fit clients. They’ve reciprocated by referring potential clients to me and sometimes their contacts in the media who are looking for career experts to interview and\/or to contribute to their publications.<\/p>\n

One of my Twitter strategies is using relevant keyword phrases often, in my retweets and original tweets, and\/or adding hashtagged (#) keyword phrases at the end of tweets, if it will still leave room for others to retweet them.<\/p>\n

Savvy Twitter users search these phrases for information, products, services, and to find people to follow. Here are some of my recurring keywords:<\/p>\n

#C-suite
\n#PersonalBranding
\n#JobSearch
\n#Executive
\n#SocialMedia
\n#LinkedIn
\n#Blogging<\/p>\n

Other strategies I use to attract potential clients, colleagues and thought leaders within my niche:<\/p>\n