{"id":3157,"date":"2012-02-06T10:57:20","date_gmt":"2012-02-06T14:57:20","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3157"},"modified":"2024-02-05T05:14:43","modified_gmt":"2024-02-05T10:14:43","slug":"how-good-is-your-executive-brand-elevator-pitch","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-good-is-your-executive-brand-elevator-pitch\/","title":{"rendered":"How Good Is Your Executive Brand Elevator Pitch?"},"content":{"rendered":"

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Have you ever been trapped in a one-on-one with someone you’ve just met, maybe at a networking event, who over-anxiously monopolizes the conversation, making you listen endlessly to their career achievements and goals?<\/p>\n

While you’re trying to figure out how to extricate yourself from the agony, you’re thinking, “This guy needs to work on his elevator pitch. I don’t care what he’s selling. I don’t want to get stuck talking to him again.”<\/em><\/p>\n

When I worked on branding for myself several years ago, I came up with my tagline, “Your unique value proposition . . . differentiated, strategically positioned, helping you land your next great gig.”<\/em><\/p>\n

I’m still very happy with that statement . . . on paper and web page\u00a0. . . but it doesn’t make for a smooth verbal introduction of who I am and what I have to offer.<\/p>\n

So I worked on my verbal pitch.<\/p>\n

I recently introduced myself to someone with a statement similar to this:<\/p>\n

“I’m an Executive Branding and Job Search Strategist. I\u00a0partner with top level executives<\/a> to define what differentiates them from their competition and strategically position them to land their next great gig.”<\/em><\/strong><\/p><\/blockquote>\n

The person I was speaking to said, “Just what do you do for your clients?”<\/em><\/p>\n

At first I thought I hadn’t done a good enough job describing myself. Then I realized, his reaction was just what should have happened. He wanted to know more. He was giving me the opportunity to give him details. Excellent!<\/em><\/p>\n

Here’s an elevator pitch for an\u00a0actual client of mine “Tim”\u00a0. . .\u00a0for networking, job interviewing<\/a> and even\u00a0social events or when introducing\u00a0himself to people in line at the supermarket:<\/p>\n

“I’m a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. People\u00a0always say, ‘If it’s broke, give it to Tim.'”<\/em><\/strong><\/p><\/blockquote>\n

Things to keep in mind when crafting your pitch:<\/strong><\/em><\/p>\n