{"id":3380,"date":"2020-06-08T07:51:07","date_gmt":"2020-06-08T11:51:07","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3380"},"modified":"2024-05-30T07:51:52","modified_gmt":"2024-05-30T11:51:52","slug":"21-ways-your-executive-brand-drives-your-career","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/","title":{"rendered":"21 Ways Your Personal Brand Drives Your Executive Career"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg\" alt=\"your personal brand\" class=\"wp-image-10935 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"454\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg\" alt=\"your personal brand\" class=\"wp-image-10935 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640-300x213.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640-150x106.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">You\u2019ve done your personal brand work<\/a>.<\/p>\n\n\n\n<p>That means you\u2019ve clearly defined what makes you &#8220;you&#8221;. <\/p>\n\n\n\n<p>You&#8217;ve incorporated the following personal marketing imperatives into your job search and career toolkit:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your vision and purpose<\/li><li>Your values and passions<\/li><li>The top personal attributes you rely on<\/li><li>Your top motivated skills (the ones you love doing and excel at doing)<\/li><li>Your SWOT Analysis (Strengths \u2013 Weaknesses \u2013 Opportunities \u2013 Threats)<\/li><li>How you&#8217;re uniquely qualified to meet the needs of your target employers (if job hunting) or current employer<\/li><li>What differentiates your promise of value to your target employers over your peers<\/li><\/ul>\n\n\n\n<p>You know who you are, what you\u2019re capable of, and the value you offer in the marketplace.<\/p>\n\n\n\n<p>As a result, you\u2019re ready for job search when it comes.<\/p>\n\n\n\n<p>Additionally, you rely on your brand once you\u2019re in that next gig.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#0d7b14\"><strong>11 Ways Your Personal Brand Helps You Land That Executive Job<\/strong><\/h2>\n\n\n\n<p>1.&nbsp; Reconnects you with your values and passions so that you can move toward the kind of work you love doing.<\/p>\n\n\n\n<p>2.&nbsp; Empowers you to gain clarity about your authentic self. You understand the combination of personal qualities and qualifications that differentiate you over your competition in the job market.<\/p>\n\n\n\n<p>3.&nbsp; Forces you to be introspective and reflective, and to examine the weaknesses that may be holding you back.<\/p>\n\n\n\n<p>4.&nbsp; Helps you identify your competition and target audience. Consequently, you can create differentiating personal marketing communications designed to resonate with them.<\/p>\n\n\n\n<p>5. &nbsp;Encourages you to solicit feedback from those who know your value best (peers, management, staff, employees, clients, mentors, etc.). This helps you understand the true measure of your brand \u2014 how you\u2019re perceived by the external world.<\/p>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Knowing your personal brand helps you write your resume, LinkedIn profile, bio, etc.<\/strong><\/h4>\n\n\n\n<p>6.&nbsp; Makes your personal marketing documents (resume, bio, LinkedIn profile, etc) a more interesting and powerful read. Conversely, traditional <a href=\"https:\/\/executivecareerbrand.com\/dont-play-it-too-safe-with-your-executive-resume\/\">executive resumes<\/a> and LinkedIn profiles are typically anemic and rather dull. Communicating your brand on paper or web page casts a richer and deeper impression of who you are. In other words, understanding your <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"  data-wpil-monitor-id=\"304\">personal brand<\/a> compels people to want to meet you.<\/p>\n\n\n\n<p>7.&nbsp; Helps you take control of your real-life and online identity, and the way you\u2019re perceived by others.<\/p>\n\n\n\n<p>8.&nbsp; Generates chemistry for you when you&#8217;re networking. It helps hiring decision makers assessing you more readily determine whether you are the good-fit candidate they\u2019re looking for.<\/p>\n\n\n\n<p>9.&nbsp; Empowers your interviewing finesse. You&#8217;re pumped by what differentiates you from the others being interviewed. You understand the unique value you bring, and how you&#8217;ll best add value at that company.<\/p>\n\n\n\n<p>10.&nbsp; Your strategic brand communications plan helps you position your value proposition directly in front of the right people. Express your <a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\">personal brand<\/a> clearly, consistently and constantly across all channels. Stay top-of-mind with people who can help you reach your career goals.<\/p>\n\n\n\n<p>11.&nbsp; Helps you establish yourself as an industry subject matter expert and thought leader within your area(s) of expertise.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#0d7b14\"><strong>10 Ways Your Personal Brand Helps You Throughout Your Executive Career<\/strong><\/h2>\n\n\n\n<p>Once you land that good-fit job, your executive brand is like career management insurance. You draw on your brand and what you know about yourself.<\/p>\n\n\n\n<p>12.&nbsp; Helps you ease into the new job more seamlessly because you were hired based on the authentic &#8220;you&#8221;. It&#8217;s understood that you will fit in with management and your team.<\/p>\n\n\n\n<p>13.&nbsp; Helps you know your limitations, so that you lead with your strengths instead, as you progress through your career.<\/p>\n\n\n\n<p>14.&nbsp; Precedes you and reinforces your reputation. Your brand can be the deciding factor in advancing your career to the next level, and matching you with good-fit opportunities.<\/p>\n\n\n\n<p>15.&nbsp; Establishes you as the \u201cgo-to\u201d person for your areas of expertise. People know they can always rely on you for certain things.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>For the long term, knowing your brand and consistently communicating it:<\/strong><\/h4>\n\n\n\n<p>16.&nbsp; Empowers you daily, as you deal with people and go about your work day, with that same brand \u201cchemistry\u201d that defines the way you operate.<\/p>\n\n\n\n<p>17.&nbsp; Boosts your confidence. Understanding your value and what you&#8217;re capable of delivering leads you to embrace business opportunities that will positively impact your company&#8217;s profitability, growth and reputation.<\/p>\n\n\n\n<p>18.&nbsp; Compels you to use your strengths to help your teams achieve their own career goals and benefit the company.<\/p>\n\n\n\n<p>19.&nbsp; Guides you to make the right career decisions for you, and the right business decisions for your company.<\/p>\n\n\n\n<p>20.&nbsp; Keeps you top-of-mind with key decision makers when they need to select the best people to lead future projects and initiatives.<\/p>\n\n\n\n<p>21.&nbsp; As your brand reputation gains traction and visibility, more people with good-fit opportunities will naturally be drawn to you. Therefore, you&#8217;re more assured of career advancement and fulfillment.<\/p>\n\n\n\n<p>Keep in mind that your brand may need tweaking, as your career progresses and responsibilities shift. However, your core brand attributes will probably remain the same.<\/p>\n\n\n\n<p>photo by <a href=\"http:\/\/www.flickr.com\/photos\/cogdog\/2549788521\/\" target=\"_blank\" rel=\"noreferrer noopener\">cogdogblog<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Personal Branding and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-keys-to-a-memorable-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Keys To a Memorable Personal Brand<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-brand-online-reputation-management-relevance-quality-diversity-volumeconsistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Executive Brand Online Reputation Management: How to Build Your Brand Online<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/16-deadly-executive-job-search-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">16 Deadly Executive Job Search Mistakes<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/7-ways-to-contaminate-your-personal-brand-and-doom-your-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve done your personal brand work. That means you\u2019ve clearly defined what makes you &#8220;you&#8221;. You&#8217;ve incorporated the following personal marketing imperatives into your job search and career toolkit: Your vision and purpose Your values and passions The top personal attributes you rely on Your top motivated skills (the ones you love doing and excel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[112,179],"class_list":{"0":"post-3380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-executive-job-search","9":"tag-personal-brand","10":"entry","11":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>21 Ways Your Personal Brand Drives Your Executive Career - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"You&#039;ve done your personal brand work. Do you know how your brand will help you land a job, and how it will help you propel you career?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21 Ways Your Personal Brand Drives Your Executive Career - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve done your personal brand work. Do you know how your brand will help you land a job, and how it will help you propel you career?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-08T11:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-30T11:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"21 Ways Your Personal Brand Drives Your Executive Career\",\"datePublished\":\"2020-06-08T11:51:07+00:00\",\"dateModified\":\"2024-05-30T11:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\"},\"wordCount\":876,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg\",\"keywords\":[\"Executive Job Search\",\"personal brand\"],\"articleSection\":[\"Executive Job Search\",\"Personal Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\",\"url\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\",\"name\":\"21 Ways Your Personal Brand Drives Your Executive Career - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/06\/be-unique-4909103_640.jpg\",\"datePublished\":\"2020-06-08T11:51:07+00:00\",\"dateModified\":\"2024-05-30T11:51:52+00:00\",\"description\":\"You've done your personal brand work. 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