{"id":3566,"date":"2024-07-22T05:42:00","date_gmt":"2024-07-22T09:42:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3566"},"modified":"2025-04-23T06:37:29","modified_gmt":"2025-04-23T10:37:29","slug":"how-to-get-your-personal-brand-into-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/","title":{"rendered":"How to Get Your Personal Brand Into Your LinkedIn Profile"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/target-woman.png\" alt=\"personal brand in your LinkedIn profile\" class=\"wp-image-19527 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"458\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/target-woman.png\" alt=\"personal brand in your LinkedIn profile\" class=\"wp-image-19527 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/target-woman.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/target-woman-300x215.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/target-woman-150x107.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Why is your LinkedIn profile so important in executive job search?<\/p>\n\n\n\n<p>In part because a great <a href=\"https:\/\/executivecareerbrand.com\/game-changing-executive-resume-faqs\/\">executive resume<\/a> is not enough any more to land your next great gig.<\/p>\n\n\n\n<p>You&#8217;ll need a <a href=\"https:\/\/executivecareerbrand.com\/does-your-online-presence-scream-dont-hire-me\/\">strong, on-brand online presence <\/a>so executive recruiters and hiring decision makers, searching for and assessing candidates like you, will find plenty of diverse information about you.<\/p>\n\n\n\n<p>Hands down, LinkedIn is the most important social network for any job seeker, but especially for executive job seekers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Outpace your competition<\/strong><\/h3>\n\n\n\n<p>Many savvy executives competing for the jobs you want have already embraced much, if not all, of what LinkedIn has to offer. Even if you don\u2019t use all of LinkedIn\u2019s features, you should at least have a great profile there, just to keep pace with them.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/why-the-right-executive-recruiters-ignore-your-linkedin-profile-and-you\/\">Executive recruiters and other hiring authorities routinely search LinkedIn<\/a> for good-fit candidates. And they have special tools, like LinkedIn Recruiter and Talent Solutions, to help find and hire the right candidates. <\/p>\n\n\n\n<p>If they don&#8217;t find you on LinkedIn, or if you have a <a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-anemic-incomplete-profile\/\">skimpy, anemic profile<\/a>, you may be invisible to them.<\/p>\n\n\n\n<p>And if they do find you elsewhere, they may wonder why you\u2019re not on LinkedIn. They may wonder whether you\u2019re up-to-date with the new world of work.<\/p>\n\n\n\n<p>Merely throwing together your LinkedIn profile without strategizing its impact on your target audience may render it ineffectual or even be a detriment to you.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-anemic-incomplete-profile\/\">LinkedIn profile needs to be as fully complete as possible<\/a>, with content in as many profile sections as possible.<\/p>\n\n\n\n<p>And it needs to contain all the right keywords and phrases, positioned in the right way so that your profile lands high in search results for those keywords, <a href=\"https:\/\/executivecareerbrand.com\/how-to-find-and-connect-with-the-right-recruiters-on-linkedin\/\">when the right people are searching for candidates<\/a> like you.<\/p>\n\n\n\n<p>Once these people land on your profile, it needs to immediately capture and hold their attention, and provide evidence of your potential value to them.<\/p>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-linkedin-profile-biography-whats-the-difference\/\">LinkedIn profile and executive resume work in tandem<\/a>, but that doesn&#8217;t mean that it&#8217;s a good idea to just copy and paste your resume into the various sections of your profile.<\/p>\n\n\n\n<p>These two personal marketing pieces overlap somewhat, but are distinctly unique in other ways. <\/p>\n\n\n\n<p>For one thing, your <a href=\"https:\/\/executivecareerbrand.com\/find-the-best-executive-resume-writer-for-you-where-and-how-to-search\/\"  data-wpil-monitor-id=\"406\">LinkedIn profile<\/a> is an opportunity to provide much more information about you than you can reasonably stuff into a resume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>First things first: Work on personal branding<\/strong><\/h3>\n\n\n\n<p>Why is <a href=\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/\"  data-wpil-monitor-id=\"734\">personal branding<\/a> no longer optional in your LinkedIn profile?<\/p>\n\n\n\n<p>Because your <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-brand-differentiate-your-roi-value-above-the-fold\/\" data-wpil-monitor-id=\"163\">brand compellingly differentiates your potential value<\/a> to the select employers you want to work for.<\/p>\n\n\n\n<p>Very simply put,<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Your Personal Attributes (or &#8220;soft&#8221; skills) + Your Functional Areas of Expertise (or &#8220;hard&#8221; skills) = Your Personal Brand<\/h3>\n\n\n\n<p>Recruiters and other hiring professionals want to see more than just your job responsibilities and duties in your LinkedIn profile.<\/p>\n\n\n\n<p>They want to see what kind of person you are at work. They want to see what <a data-wpil-monitor-id=\"164\" href=\"https:\/\/executivecareerbrand.com\/10-things-you-may-not-know-about-personal-branding\/\">personal attributes of yours enabled you to accomplish the things<\/a> that benefited your employers. You need to get some of your personality into your profile.<\/p>\n\n\n\n<p>One method to link your hard and soft skills in a way that will <a href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\">resonate with your target employers is through storytelling<\/a>. <\/p>\n\n\n\n<p>Perhaps this is obvious:<\/p>\n\n\n\n<p>Before you can write the personally branded content you&#8217;ll use in your LinkedIn profile and elsewhere on the site, you first have to work on defining your personal brand.<\/p>\n\n\n\n<p>My <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\">proprietary personal branding and job search worksheets<\/a> will help you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips to Get Your Personal Brand into Your LinkedIn Profile<\/strong><\/h2>\n\n\n\n<p>Below you&#8217;ll find several ways to brand your LinkedIn profile. You&#8217;ll find more of them, and more specifics about those below, in my <a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\">Essential LinkedIn Guide for Executive Job Search<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Profile Headline (directly below your name)<\/h2>\n\n\n\n<p>Pump it up with the <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\">relevant keywords<\/a> your target audience will be searching for. You can pack quite a punch with the 220 characters allowed in the headline.<\/p>\n\n\n\n<p>Which of these headlines, for the same <a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\" data-wpil-monitor-id=\"165\">executive<\/a>, do you think will make her profile more searchable and compelling?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">VP Human Resources &#8211; [Current Company]<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">OR, this one in 212 characters:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">Vice President Human Resources | Employee Engagement | Retained 90% of Employees and Grew Team by 50%. I am committed to creating an inclusive and equitable experience for all. Our employees\u2019 success is my success.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">The first example is the default <a data-wpil-monitor-id=\"166\" href=\"https:\/\/executivecareerbrand.com\/3-big-mistakes-that-screw-up-your-linkedin-professional-headline\/\">headline LinkedIn<\/a> will place on your profile, based on your job title at your most recent job.<\/p>\n\n\n\n<p>Get the idea? The formula is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Job Title + Expertise + Differentiation + Tagline or Value Statement<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Photo<\/h2>\n\n\n\n<p>Choose your photo wisely. This is the first thing people are likely to see when they open your LinkedIn profile. <\/p>\n\n\n\n<p>Go with an appealing photo that strikes the right image and professional tone for your industry and niche. Use the same photo in your other online profiles, so people can easily identify you.<\/p>\n\n\n\n<p>Why is it important to include a <a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\">photo in your LinkedIn profile<\/a>? <\/p>\n\n\n\n<p>Branding is about creating emotional connections. People believe content more when it&#8217;s accompanied by the author&#8217;s photo. <\/p>\n\n\n\n<p>A\u00a0<a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-no-professional-photo\/\">LinkedIn profile with no photo<\/a> is a missed opportunity to reinforce your brand and engage people. And not having a profile photo could be a red flag for some of the people assessing your qualifications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Posts<\/h2>\n\n\n\n<p>You\u2019ll see the phrase &#8220;start a post\u201d, toward the top of the middle column, when you&#8217;re in &#8220;Home&#8221; mode, accessed in the menu along the top of your profile.<\/p>\n\n\n\n<p>Whatever content you post here (videos, links to other things online, images, etc.) will go out to your followers.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/\">Regular posting keeps you and your brand top of mind<\/a> with your network. Because your posts land on your profile, under &#8220;Activity&#8221;, they also represent another opportunity to brand your profile with relevant keywords. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Recommendations<\/h2>\n\n\n\n<p>Keep building up <a href=\"https:\/\/executivecareerbrand.com\/give-to-get-the-best-linkedin-recommendations\/\">LinkedIn recommendations<\/a> that support your brand, within each job you&#8217;ve held. Nothing speaks to your unique value proposition better than what others who know your work best have to say about you.<\/p>\n\n\n\n<p>If they&#8217;re amenable, it&#8217;s okay to help them write a brief paragraph or two by providing them a little information about the kinds of positions you&#8217;re seeking, so that they can align what they write with what you know your <a href=\"https:\/\/executivecareerbrand.com\/become-the-obvious-first-choice-for-your-target-employers-video-demo\/\" data-wpil-monitor-id=\"162\">target employers<\/a> are looking for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Connections<\/h2>\n\n\n\n<p>Opinions differ on whether it&#8217;s more important to amass a lot of <a href=\"https:\/\/executivecareerbrand.com\/how-many-linkedin-connections-are-good-for-executive-job-search\/\">LinkedIn connections<\/a> or concentrate on building quality connections. <\/p>\n\n\n\n<p>That&#8217;s up to you, and it&#8217;s probably a good idea to take the time to assess people before accepting their requests to connect.<\/p>\n\n\n\n<p>If you\u2019re having trouble deciding what to do, think of it this way. <\/p>\n\n\n\n<p>The more people you\u2019re connected with, the wider you\u2019ve cast your net for opportunities, the more people you\u2019re staying top-of-mind with . . .&nbsp;<em>thus the more likely more good-fit opportunities will come your way.<\/em><\/p>\n\n\n\n<p>And, the more connections you have, the more people who are likely to share or like or comment on anything you publish on LinkedIn \u2013 posts, articles, comments, etc. \u2013 therefore spreading the word about your\u00a0<a href=\"https:\/\/executivecareerbrand.com\/10-reasons-to-love-your-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal brand<\/a>\u00a0and unique value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Profile URL <\/h2>\n\n\n\n<p>The default URL that leads people to your profile contains an indistinct jumble of letters and numbers. Change it to your name. And remember to change the URL wherever you&#8217;ve placed the old one, like on <a data-wpil-monitor-id=\"167\" href=\"https:\/\/executivecareerbrand.com\/what-not-to-put-in-your-c-level-executive-resume\/\">your resume<\/a>.<\/p>\n\n\n\n<p>This is what my customized LinkedIn URL looks like:<\/p>\n\n\n\n<p>http:\/\/www.linkedin.com\/in\/megguiseppi<\/p>\n\n\n\n<p>If you have a common name or one that&#8217;s already taken in a URL, you&#8217;ll have to play around with this. Include your middle initial, or just use your first initial, or first and middle initials. Also see if the URL for \u201cyournametitle\u201d is available, such as \u201ctomsmithcfo\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Section<\/h2>\n\n\n\n<p>Why is the <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\">About section so important<\/a>?<\/p>\n\n\n\n<p>According to LinkedIn Content Strategist&nbsp;<a href=\"https:\/\/www.linkedin.com\/business\/talent\/blog\/product-tips\/linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Reilly<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYour summary or About section is the one place you define yourself in your own words, free of start dates and titles. Whether you use it to put career choices in context, highlight your biggest achievements, or show off your personality, the summary is your chance to put your best self out there. It strengthens your first impression in a way no other&nbsp;Profile section&nbsp;can.<\/p>\n<\/blockquote>\n\n\n\n<p>You\u2019re allowed 2,600 characters in this section. Try your best to use them all. More content = more relevant keywords = better potential for being found.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add &#8220;Projects&#8221; and Other Sections<\/h2>\n\n\n\n<p>Anywhere you can <a href=\"https:\/\/executivecareerbrand.com\/brand-yourself-in-the-5-long-linkedin-profile-sections\/\">add content that includes the right relevant keywords<\/a> for you, the more SEO-friendly your profile will be.<\/p>\n\n\n\n<p>The Projects section is somewhat hidden, so it&#8217;s a little-used gem. You\u2019ll need to add it to your profile itself, before you can make use of it. Access it with the \u201cAdd profile section\u201d button, just below your name.<\/p>\n\n\n\n<p>Since each Project is tied to a particular job of yours in the Experience section, a project becomes a powerful way to add more content to that job if you\u2019ve used up all the 2,000 characters and spaces allowed for each job description in the Experience section. <\/p>\n\n\n\n<p>You essentially get an extra 2,000 characters and spaces for each entry in the Experience section.<\/p>\n\n\n\n<p>You can get creative with Projects. For example, if you worked on a challenging project, write up a description of it with the details and plop it into a Project. Tell the story of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How it all came about,<\/li>\n\n\n\n<li>The situation you walked into,<\/li>\n\n\n\n<li>What needed to be done,<\/li>\n\n\n\n<li>What wasn\u2019t working,<\/li>\n\n\n\n<li>Exactly what you did to fix things, and<\/li>\n\n\n\n<li>What the various outcomes were.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Experience Section<\/h2>\n\n\n\n<p>You can repurpose some of what&#8217;s in your resume for your LinkedIn profile Experience section, but try to add more info.<\/p>\n\n\n\n<p>You\u2019ll probably have room for more achievements and contributions than you did in your resume. 2,000 characters are allowed here. Use them all, if you can.<\/p>\n\n\n\n<p>Remember to lead your achievement statements with the WOW result first and surround each with white space for better visual impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some General Tips<\/h2>\n\n\n\n<p>Pay attention to all that lands &#8220;above the fold&#8221; in your profile \u2013 whatever is on the screen when you open your profile. This is what people will see first, and can make or break your chances to be considered. Capture their attention and make them want to scroll down to read your entire profile.<\/p>\n\n\n\n<p>Also pay attention to what shows up in the first few lines of each profile section, before you click on &#8220;see more&#8221;. Make sure you&#8217;ve teased people enough for them to want to read the rest.<\/p>\n\n\n\n<p>Include a link to your LinkedIn profile on your resume, along with your contact information at the top. And put the link in your email signature, on your blog, website, and anywhere else job search related.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More LinkedIn Help<\/h2>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/should-you-display-opentowork-on-your-linkedin-profile\/\">Should I Use #OpenToWork on LinkedIn?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\">YIKES! My LinkedIn Profile is Missing!<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-faqs-for-executive-job-search\/\">LinkedIn FAQs for Executive Job Search<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is your LinkedIn profile so important in executive job search? In part because a great executive resume is not enough any more to land your next great gig. You&#8217;ll need a strong, on-brand online presence so executive recruiters and hiring decision makers, searching for and assessing candidates like you, will find plenty of diverse [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,11,6],"tags":[],"class_list":{"0":"post-3566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-online-presence-online-reputation-management","8":"category-executive-personal-and-career-branding","9":"entry","10":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Your Personal Brand Into Your LinkedIn Profile - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Obviously, you can&#039;t brand your LinkedIn profile without first defining your brand. 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