{"id":3638,"date":"2023-09-12T07:20:00","date_gmt":"2023-09-12T11:20:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3638"},"modified":"2024-09-20T06:09:45","modified_gmt":"2024-09-20T10:09:45","slug":"how-to-make-your-branded-linkedin-profile-professional-headline-seo-friendly","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-to-make-your-branded-linkedin-profile-professional-headline-seo-friendly\/","title":{"rendered":"How to Make Your LinkedIn Profile Headline SEO-Friendly"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/linkedin-3506041_640.jpg\" alt=\"LinkedIn Profile Headline\" class=\"wp-image-8890 lazyload\" style=\"width:837px;height:460px\" width=\"837\" height=\"460\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/linkedin-3506041_640.jpg\" alt=\"LinkedIn Profile Headline\" class=\"wp-image-8890 lazyload\" style=\"width:837px;height:460px\" width=\"837\" height=\"460\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/linkedin-3506041_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/linkedin-3506041_640-150x83.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/03\/linkedin-3506041_640-300x165.jpg 300w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/figure>\n\n\n\n<p>If you want&nbsp;your LinkedIn profile headline to draw people to you like a magnet . . .<\/p>\n\n\n\n<p>Maximize it by making it Search Engine Optimization (SEO)-friendly.<\/p>\n\n\n\n<p>That is, include the most important relevant keywords recruiters and your <a href=\"https:\/\/executivecareerbrand.com\/become-the-obvious-first-choice-for-your-target-employers-video-demo\/\">target employers<\/a> will be searching for, when they\u2019re sourcing top talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does SEO-friendly mean?<\/h2>\n\n\n\n<p>Search Engine Optimization (SEO) means increasing online content&#8217;s visibility in search results by including <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant keywords and phrases<\/a>.<\/p>\n\n\n\n<p>In this case, it means including the most important keywords in your <a href=\"https:\/\/executivecareerbrand.com\/3-big-mistakes-that-screw-up-your-linkedin-professional-headline\/\">LinkedIn profile headline<\/a> to increase its visibility in search results when recruiters and other hiring professionals search LinkedIn using those keywords to identify candidates.<\/p>\n\n\n\n<p>The more visibility in <a href=\"https:\/\/executivecareerbrand.com\/5-reasons-your-linkedin-profile-isnt-working\/\"  data-wpil-monitor-id=\"490\">LinkedIn search that your headline<\/a> and the rest of your profile have, the more likely your profile (and you) will be found by the very people you want to be found by when you&#8217;re job hunting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How SEO works with your LinkedIn profile headline<\/h2>\n\n\n\n<p>Your LinkedIn profile headline sits up high on the web page. Any relevant keywords&nbsp;you place there will be more readily found by&nbsp;search engines than the content&nbsp;below it.<\/p>\n\n\n\n<p>Having the right keywords in the headline&nbsp;can quickly and easily lead the people you want to find you right to your profile.<\/p>\n\n\n\n<p>But don&#8217;t overlook stoking the rest of your profile content with relevant keywords, while avoiding keyword-stuffing and still making it an interesting read to human beings.<\/p>\n\n\n\n<p>Once you&#8217;ve built out your LinkedIn profile, fully populating applicable sections with keyword-rich content, your profile will likely land higher in search results for those keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to make your LinkedIn profile headline more SEO-friendly<\/strong><\/h2>\n\n\n\n<p>If you haven\u2019t customized the default headline, LinkedIn automatically populates that spot with your most recent job title from the Experience section, such as:<\/p>\n\n\n\n<p><strong>Vice President Human Resources at [Current Company]<\/strong><\/p>\n\n\n\n<p>Let&#8217;s take a look at how to best build your LinkedIn profile headline. Special thanks to <a href=\"https:\/\/www.avidcareerist.com\/2015\/07\/01\/linkedin-headline\/\" target=\"_blank\" rel=\"noreferrer noopener\">Donna Svei<\/a> for her excellent suggestions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Power up the first part of the headline<\/h2>\n\n\n\n<p>Although LinkedIn allows 220 characters and spaces for the headline, pay special attention to the first third or so (say, 75 characters) because that&#8217;s where there&#8217;s more SEO juice.<\/p>\n\n\n\n<p>And that&#8217;s about how much of your headline will show up in search results, and when your headline follows you around on LinkedIn, when you post updates and comments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lead with the job you want<\/h2>\n\n\n\n<p>People searching LinkedIn for candidates like you will use the job title they&#8217;re trying to fill as a search term.<\/p>\n\n\n\n<p>For instance, if they&#8217;re filling a &#8220;Vice President of Human Resources&#8221; role, that is a keyword phrase they&#8217;ll search on LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add area(s) of expertise or relevant skill(s)<\/h2>\n\n\n\n<p>Depending on how much space you have left for the all-important 75 or so initial characters, add one or more of your most important areas of expertise.<\/p>\n\n\n\n<p>If you&#8217;re working from a job description, you&#8217;ll find several expertise-oriented keywords and phrases to use. If you have relevant certifications, you could list one or two here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get some personal branding (that is, differentiation and personality) in there<\/h2>\n\n\n\n<p>Now, still within the initial 75 or so characters (if possible), add a juicy achievement or contribution that hits on the unique value you offer. If you can include one or two metrics, so much the better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finish up with a tagline and\/or value statement<\/h2>\n\n\n\n<p>The last part of your headline (beyond the initial 75 characters) is the least visible in search, but it WILL be noticed once people land on your profile itself.<\/p>\n\n\n\n<p>Why not use that left over space to better engage people and maybe get them to read your whole profile?<\/p>\n\n\n\n<p>Add a tagline or something you&#8217;re known for saying or doing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An example of an SEO-friendly LinkedIn profile headline<\/h2>\n\n\n\n<p>Here&#8217;s how the headline comes together for a VP Human Resources, in 212 characters. based on content from an actual profile I came across:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vice President Human Resources | Employee Engagement | Retained 90% of Employees and Grew Team by 50%. I am committed to creating an inclusive and equitable experience for all. Our employees&#8217; success is my success.<\/p>\n<\/blockquote>\n\n\n\n<p>Get the idea? The formula is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Job Title + Expertise + Differentiation + Tagline or Value Statement<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Things to avoid in your LinkedIn profile headline<\/h2>\n\n\n\n<p>Here are some things to make sure you don&#8217;t have in your headline:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Typos and misspellings<\/li>\n\n\n\n<li>Grammatical errors, like not including a space after commas or between pipes (|), if you use them instead of commas<\/li>\n\n\n\n<li>Anemic phrases like &#8220;Experienced&#8221;, &#8220;Detail-oriented&#8221;, &#8220;Results-oriented&#8221;, &#8220;Hands-on&#8221; or &#8220;Forward-thinking&#8221;<\/li>\n\n\n\n<li>Things that belong elsewhere in your profile, like &#8220;Willing to Relocate&#8221; (which belongs in the About section) or &#8220;Open to Work&#8221; <a href=\"https:\/\/executivecareerbrand.com\/should-you-display-opentowork-on-your-linkedin-profile\/\">(<\/a>which belongs in the <a href=\"https:\/\/executivecareerbrand.com\/should-you-display-opentowork-on-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">#OpenToWork&#8221; badge<\/a> that can be added to your photo) <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What happens once your LinkedIn profile headline is SEO-friendly?<\/h2>\n\n\n\n<p>Your new <a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile<\/a> headline will immediately be indexed in LinkedIn\u2019s search engine, available to searches for those keywords.<\/p>\n\n\n\n<p>Once your LinkedIn profile is picked up by Google (and the other search engines), searches for &#8220;your name&#8221; should include your LinkedIn profile on the first page or two of results.<\/p>\n\n\n\n<p>And your profile headline&nbsp;will show up in the search result itself.<\/p>\n\n\n\n<p>Keep in mind that <a href=\"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/\"  data-wpil-monitor-id=\"161\">your LinkedIn profile<\/a>, along with containing all those good keywords, needs to be a good read.<\/p>\n\n\n\n<p>Merely loading it with a string of keywords and neglecting to create vibrant, brand-evident content may sabotage your chances to be noticed and considered for the&nbsp;jobs you want.<\/p>\n\n\n\n<p>Don&#8217;t know what keywords and phrases are the right ones for you? You probably didn&#8217;t do your <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\" target=\"_blank\" rel=\"noreferrer noopener\">industry and target company research.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Something to keep in mind.<\/strong><\/h3>\n\n\n\n<p>Savvy people review and <a href=\"https:\/\/executivecareerbrand.com\/when-was-the-last-time-you-updated-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">update the content in their LinkedIn profiles<\/a> at least once a year. <\/p>\n\n\n\n<p>One of the simplest, quickest and perhaps most powerful places to update the content is the profile headline.<\/p>\n\n\n\n<p>If you don&#8217;t have much time to update your entire profile, at least zero in on your headline . . . and your name field, where you can add certifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Essential LinkedIn Guide for Today\u2019s Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/top-10-ways-to-build-your-online-personal-brand-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 Ways to Build Your Online Personal Brand with LinkedIn<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does My LinkedIn Profile Really Need a Photo?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want&nbsp;your LinkedIn profile headline to draw people to you like a magnet . . . Maximize it by making it Search Engine Optimization (SEO)-friendly. That is, include the most important relevant keywords recruiters and your target employers will be searching for, when they\u2019re sourcing top talent. What does SEO-friendly mean? Search Engine Optimization [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,5,9],"tags":[],"class_list":{"0":"post-3638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-networking","8":"category-linkedin","9":"entry","10":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Your LinkedIn Profile Headline SEO-Friendly - 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