{"id":3674,"date":"2012-10-15T10:20:05","date_gmt":"2012-10-15T14:20:05","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3674"},"modified":"2023-10-03T06:12:54","modified_gmt":"2023-10-03T10:12:54","slug":"best-of-blogging-your-personal-brand-for-c-level-executive-jobs","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/best-of-blogging-your-personal-brand-for-c-level-executive-jobs\/","title":{"rendered":"Best of Blogging Your Personal Brand for C-level Executive Jobs"},"content":{"rendered":"<figure style=\"width: 240px\" class=\"wp-caption alignleft\"><a title=\"Why Aren't You Blogging? by Mike Licht, NotionsCapital.com, on Flickr\" href=\"https:\/\/executivecareerbrand.com\/executive-career-services\/\"><img decoding=\"async\" class=\"lazyload\" title=\"Blogging for C-suite Jobs\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/farm3.staticflickr.com\/2743\/4379144635_5ca490b381_m.jpg\" alt=\"Why Aren't You Blogging?\" width=\"240\" height=\"227\" \/><noscript><img decoding=\"async\" class=\"lazyload\" title=\"Blogging for C-suite Jobs\" src=\"http:\/\/farm3.staticflickr.com\/2743\/4379144635_5ca490b381_m.jpg\" alt=\"Why Aren't You Blogging?\" width=\"240\" height=\"227\" \/><\/noscript><\/a><figcaption class=\"wp-caption-text\">photo by Mike Licht, NotionsCapital.com<\/figcaption><\/figure>\n<p>I haven\u2019t written about blogging \u2013 one of my favorite things to do \u2013 in quite some time.<\/p>\n<p>Lucky I enjoy it so much because, no question, most of my business comes through my two blogsites \u2013 <a href=\"https:\/\/executivecareerbrand.com\">Executive Career Brand<\/a> and <a href=\"http:\/\/www.executiveresumebranding.com\">Executive Resume Branding<\/a>.<\/p>\n<p>They are the single best tool for marketing my brand, my value to my target clients, and the kinds of services I offer.<\/p>\n<p>Because running a business is similar to running an executive job search campaign, I recommend that c-suite executives (or just about any careerist) get involved with blogging for job search and career health.<\/p>\n<p>Just as I do, job seekers need to think of themselves as the CEO of a company of one \u2013 Brand You \u2013 and work on promoting the value they offer their target employers.<\/p>\n<p>Before you can set up your blog, you\u2019ll need to write some content \u2013 several blog posts and a few blog pages \u2013 especially your <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-c-level-executive-career-brand-biography\/\">&#8220;About&#8221; page (or biography)<\/a>, where people assessing you as a potential candidate can find out whether you\u2019re a good fit for their needs.<\/p>\n<p>Start by <a href=\"https:\/\/executivecareerbrand.com\/10-steps-to-an-authentic-magnetic-personal-brand\/\">working on your personal brand<\/a> \u2013 determine what differentiates you from others competing for the same jobs, then position yourself as a thought leader and market the unique value you offer, through the blog posts you write.<\/p>\n<p>Don\u2019t expect too much to happen until after several months or more of blogging, depending upon how active you are and how quickly you build connections, followers, visitors, etc. It takes time for your blogging efforts to gain traction.<\/p>\n<p>Concentrate on SEO (search engine optimization) \u2013 Determine which keywords and phrases the people you want to attract will be searching for, and use enough of these relevant keywords in the right ways and places, with enough frequency, while building back links from sites with strong Google juice.<\/p>\n<p>To get you started and begin building momentum, I\u2019ve pulled together my best posts on blogging:<\/p>\n<p><strong><em>First, why you need to blog in some way:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/you-are-a-c-level-executive-job-seeker-and-youre-not-blogging\/\">You\u2019re a C-level Executive Job Seeker and You\u2019re NOT Blogging?<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-your-online-identity-scream-hire-me\/\">Does Your Online Identity Scream &#8220;Hire Me&#8221;?<\/a><\/p>\n<p><a href=\"http:\/\/executiveresumebranding.com\/top-10-reasons-my-personal-brand-and-i-love-blogging\/\">Top 10 Reasons My Personal Brand and I Love Blogging<\/a><\/p>\n<p><strong><em>Help in\u00a0coming up with ideas for blog posts<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/c-level-job-search-blogging-what-am-i-going-to-write-about\/\">C-level Job Search: Blogging? What Am I Going To Write About?<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/one-of-my-favorite-blogging-strategies\/\">One of My Favorite Blogging Strategies<\/a><\/p>\n<p><strong><em>How to write and blog better, and examples of great corporate blogs:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-job-search-and-blogging-perfect-together\/\">Executive Job Search and Blogging: Perfect Together<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/a-nifty-personal-brand-writing-tool-wordnik\/\">A Nifty Personal Brand Writing Tool: Wordnik<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/worlds-top-10-best-corporate-blogs\/\">World\u2019s Top 10 Best Corporate Blogs<\/a><\/p>\n<p><strong><em>How to expand your blog\u2019s reach:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/blogging-and-twitter-how-tweet-it-is\/\">Blogging and Twitter: How Tweet It Is!<\/a><\/p>\n<p><strong><em>What to avoid when blogging:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/content-stealing-bloggers-behaving-badly\/\">Content Stealing: Bloggers Behaving Badly<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-lose-friends-and-alienate-people-with-social-media\/\">How to Lose Friends and Alienate People with Social Media<\/a><\/p>\n<p><a href=\"http:\/\/executiveresumebranding.com\/is-your-personal-brand-lurking-behind-the-blogging-scene\/\">Is Your Personal Brand Lurking Behind the Blogging Scene?<\/a><\/p>\n<p><strong><em>Reflecting back on my blogging history and early years:<\/em><\/strong><\/p>\n<p><a href=\"http:\/\/executiveresumebranding.com\/finding-my-blog-personal-brand-voice\/\">Finding My Blog Personal Brand Voice<\/a><\/p>\n<p>Blogging Milestones \u2013 Taking Up Darren Rowse\u2019s Challenge<\/p>\n<p>And finally, if the thought of maintaining your own blog is just too much . . .<\/p>\n<p><strong><em>Here\u2019s another way to benefit from blogging, without all the effort:<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/blog-comments-part-of-your-online-executive-brand-communications-plan\/\">Blog Comments: Part of Your Online Executive Brand Communications Plan<\/a><\/p>\n<p>photo by <a href=\"http:\/\/www.flickr.com\/photos\/notionscapital\/4379144635\/\">Mike Licht, NotionsCapital.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to land a c-suite job by blogging &#8211; beat writer&#8217;s block, write relevant content, attract your target employers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2,3,4,11,6,12],"tags":[60,181],"class_list":{"0":"post-3674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"category-executive-career-management","8":"category-executive-job-search","9":"category-online-presence-online-reputation-management","10":"category-executive-personal-and-career-branding","11":"category-social-media-and-social-networking","12":"tag-c-suite-executive-job-search","13":"tag-personal-branding","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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