{"id":3864,"date":"2018-12-06T08:10:43","date_gmt":"2018-12-06T13:10:43","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3864"},"modified":"2018-12-06T08:22:45","modified_gmt":"2018-12-06T13:22:45","slug":"online-presence-and-personal-brand-management-5-things-to-remember","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/online-presence-and-personal-brand-management-5-things-to-remember\/","title":{"rendered":"Online Presence and Personal Brand Management: 5 Things to Remember"},"content":{"rendered":"

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Your online presence, or lack of it, matters in executive job search.<\/p>\n

It matters for most every job seeker, at any professional level\u00a0\u2212 from entry level to c-suite executive.<\/p>\n

Given two equal candidates, in terms of skill sets, education, work history, and all around good fit for the job, executive recruiters and hiring professionals are likely to choose the person with the more vibrant, robust online footprint.<\/p>\n

Why is a candidate’s online presence so important to executive recruiters and hiring professionals?<\/span><\/h1>\n

\u2192\u00a0 <\/strong>They want to know that you, as a potential leader of their organization, are savvy with social media and the new world of work.<\/p>\n

\u2192\u00a0 <\/strong>They want to see social proof<\/a> of all the claims you’ve made in your career marketing materials. The content you post to your LinkedIn profile, for instance, is likely to be truthful. They\u2019ll compare this to the resume you\u2019ve sent them.<\/p>\n

\u2192\u00a0 <\/strong>They want to quickly and easily find relevant, supporting information about you online, to help them determine whether to interview you.<\/p>\n

\u2192\u00a0 <\/strong>Many other top-level executives have a solid online presence. You need to do the same, just to keep pace with them.<\/p>\n

\u2192\u00a0 <\/strong>Your social media footprint provides them insight into your passions, interests, thought leadership, communication skill, potential culture-fit, and other valuable information. These things fill out the resume you may have sent them.<\/p>\n

5 things to keep in mind when managing your online\u00a0presence to build your personal brand online<\/h2>\n

1. Keywords<\/strong><\/h3>\n

When recruiters and hiring managers source top talent to fulfill their needs, they go right to LinkedIn and Google, and search relevant keywords and phrases. If your content online doesn\u2019t contain the right keywords in the right places<\/a>, you may not be found by the people who can lead you to a good-fit job.<\/p>\n

2. Diverse Content<\/strong><\/h3>\n

A few online profiles that all contain the same content won\u2019t cut it. Change up the information in each one. And, although static online profiles (like LinkedIn) and other web pages are very important \u2013 especially for being found (see #1 above) \u2013 they\u2019re not enough. You need to add vibrant real-time content to the mix.<\/p>\n

Here are a few suggestions:<\/p>\n