{"id":3904,"date":"2019-01-24T09:16:43","date_gmt":"2019-01-24T14:16:43","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=3904"},"modified":"2023-11-15T05:29:20","modified_gmt":"2023-11-15T10:29:20","slug":"social-proof-where-online-presence-meets-personal-branding","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/","title":{"rendered":"Social Proof: Where Online Presence Meets Personal Branding"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/network-212453_640.png\" alt=\"executive job search social proof\" class=\"wp-image-8631 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"452\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/network-212453_640.png\" alt=\"executive job search social proof\" class=\"wp-image-8631 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/network-212453_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/network-212453_640-150x106.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/network-212453_640-300x212.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n<h2><strong>In executive job search, social media and online presence matter.<\/strong><\/h2>\n<p>Are you an executive job seeker who resists having an online presence?<\/p>\n<p>Maybe you\u2019re concerned about privacy issues.<\/p>\n<p>Maybe you just don&#8217;t want to put information about yourself &#8220;<em>out there<\/em>&#8220;.<\/p>\n<p>Unfortunately, the days when you could hide your head in the sand are over.<\/p>\n<h3><strong>Social recruiting is the norm for executive recruiters today<\/strong><\/h3>\n<p>Did you know that an estimated 90% of employers use social networks and social media \u2013 known as <strong><em>&#8220;<a href=\"https:\/\/executivecareerbrand.com\/ways-executive-recruiters-assess-candidates-social-media\/\" target=\"_blank\" rel=\"noopener\">social recruiting<\/a>&#8220;<\/em><\/strong> \u2013 to find, assess and validate talent?<\/p>\n<p>Executive recruiters and hiring decision makers seek &#8220;social proof&#8221; to confirm you are who you say you are, and to learn more about you.<\/p>\n<blockquote>\n<p><strong><em>Social proof\u00a0is your social media activity and any information that resides online about you. It lends credibility to the claims you&#8217;ve made about yourself verbally, and in your LinkedIn profile, executive resume and other job search materials.<\/em><\/strong><\/p>\n<\/blockquote>\n<p>Social proof helps position you as a good-fit hiring choice and as an up-to-date social media-savvy executive who knows how to operate in the digital age.<\/p>\n<p>Hiring professionals know that job seekers are less likely to fudge or exaggerate in their LinkedIn profile (and other online profiles) than they are in their paper or digital career documents (resume, biography, cover letters, etc.).<\/p>\n<p>We all hesitate, and rightly so, posting anything online, for all the world to scrutinize, that is less than true.<\/p>\n<p>We don&#8217;t want to be &#8220;outed&#8221; as untruthful by colleagues, employers or others who know better.<\/p>\n<h3><strong>Your target employers and other hiring decision makers will Google you, if you&#8217;re a candidate.<\/strong><\/h3>\n<p>People assessing you as a job candidate will turn to the Internet, and Google &#8220;your name&#8221; to find supporting evidence that corroborates your <a href=\"https:\/\/executivecareerbrand.com\/new-year-time-to-revisit-and-refresh-your-personal-brand\/\">personal brand<\/a> and your career claims.<\/p>\n<p>They want to find plenty of relevant, diverse search results for you to help them determine your good fit. The more on-brand results they find that align with their needs, the more persuasive your candidacy is to them.<\/p>\n<p>Be aware that discrepancies between the documents you provide employers and what they find about you online can red-flag your candidacy.<\/p>\n<h3><strong>More About Social Media and Online Presence<\/strong><\/h3>\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-your-social-media-use-can-sabotage-your-executive-job-search\/\" target=\"_blank\" rel=\"noopener\">How Your Social Media Use Can Sabotage Your Executive Job Search<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/avoid-these-3-self-sabotaging-social-media-mistakes\/\" target=\"_blank\" rel=\"noopener\">Avoid These 3 Self-Sabotaging Social Media Mistakes<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/online-reputation-management-faqs-for-executive-job-search\/\" target=\"_blank\" rel=\"noopener\">Online Reputation Management FAQs for Executive Job Search<\/a><\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/strong-online-presence-to-compete\/\" target=\"_blank\" rel=\"noopener\">Is Your Online Presence Strong Enough to Compete in Executive Job Search?<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In executive job search, social media and social networking matter.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,11,12],"tags":[60,181,265],"class_list":{"0":"post-3904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-online-presence-online-reputation-management","8":"category-social-media-and-social-networking","9":"tag-c-suite-executive-job-search","10":"tag-personal-branding","11":"tag-social-proof","12":"entry","13":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Proof: Where Online Presence Meets Personal Branding - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"In executive job search, social media and online presence matter. Candidates are assessed by what exists online about them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Proof: Where Online Presence Meets Personal Branding - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"In executive job search, social media and online presence matter. 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