{"id":4252,"date":"2013-09-30T07:50:13","date_gmt":"2013-09-30T11:50:13","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=4252"},"modified":"2024-02-05T05:14:39","modified_gmt":"2024-02-05T10:14:39","slug":"how-google-friendly-is-your-personal-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-google-friendly-is-your-personal-brand\/","title":{"rendered":"How Google-Friendly is Your Personal Brand?"},"content":{"rendered":"

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You\u2019ve got your executive job search sewn up. You\u2019re ready to land your next great gig.<\/p>\n

You’ve targeted employers<\/a> or organizations that are a mutual good fit, and you’ll work hard to network your way towards their hiring decision makers.<\/p>\n

You’ve spent hours creating a “kitchen sink” resume<\/a> which contains all of your top achievements, skills and qualifications, and the benefits you’ve brought to past employers.<\/p>\n

You’ve defined and differentiated your unique value (i.e., your personal brand<\/a>) over your competitors to these employers you’re targeting in your executive job search.<\/p>\n

After sifting through all the information you’ve compiled about your target employers and yourself, you’ve honed down the most important information and crafted your targeted resume, tweaking it even further to specifically position yourself for each target employer.<\/p>\n

Great! You’re ready to move forward and get interviews with the companies you want to work for, right?<\/p>\n

Nope. Before you start networking in earnest, you need to build your brand online, so that the executive recruiters and hiring decision makers at your target companies will find qualifying information about you online, when they’re assessing and vetting candidates.<\/p>\n

Experience has shown me that many executive job seekers are hesitant to put themselves “out there”.<\/p>\n

But in the new world of job search, every job seeker needs an online footprint, just to keep pace with their competitors.<\/p>\n

Those who work on extending that online footprint, beyond the expected LinkedIn profile, by actively increasing the number of meaningful search results for “their name”, will stand out and be more attractive to the people they need to impress.<\/p>\n

Get ideas for building your online presence in my post, 5 Key Elements of a Strong Online Personal Brand<\/a>.<\/p>\n

And use Google.<\/p>\n

Get super-friendly with, and leverage the tools Google offers to build search results for you and your personal brand, and to accelerate your job search.<\/p>\n

Here are a few Google-wise ways to help you:<\/strong><\/em><\/p>\n

Set up Google Alerts.<\/strong><\/h3>\n

With a Google Alerts<\/a> account, you’ll be emailed links to the highest-ranked latest news and information published on the Web relevant to the names and keywords you have chosen as Alerts.<\/p>\n

Along with setting up Alerts for your own name (to track what people will find when they Google your name), set up Alerts for the following:<\/p>\n