{"id":4615,"date":"2024-01-22T05:55:00","date_gmt":"2024-01-22T10:55:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=4615"},"modified":"2025-04-24T06:33:14","modified_gmt":"2025-04-24T10:33:14","slug":"7-deadly-sins-of-executive-resume-writing","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/7-deadly-sins-of-executive-resume-writing\/","title":{"rendered":"7 Deadly Sins of Executive Resume Writing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/01\/resume-mistakes.png\" alt=\"executive resume writing\" class=\"wp-image-18334 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/01\/resume-mistakes.png\" alt=\"executive resume writing\" class=\"wp-image-18334 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/01\/resume-mistakes.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/01\/resume-mistakes-300x188.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/01\/resume-mistakes-150x94.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Executive resume writing is complicated. <\/p>\n\n\n\n<p>If your resume isn\u2019t doing its job landing you interviews, and you know it doesn\u2019t present you well, it may need an intervention.<\/p>\n\n\n\n<p>Is your resume in such bad shape you can\u2019t deny it any longer?<\/p>\n\n\n\n<p>Are you ashamed to use it, because it doesn\u2019t really say who you are and the value you offer? It just doesn&#8217;t represent the real &#8220;you&#8221;?<\/p>\n\n\n\n<p>Does it lack personality (that is, personal branding), which you think may be important?<\/p>\n\n\n\n<p>If it\u2019s so bad you won\u2019t use it, or if you\u2019re using it and getting little or no response, your resume probably needs help . . . maybe <a href=\"https:\/\/executivecareerbrand.com\/find-the-best-executive-resume-writer-for-you-wheres-the-value\/\">professional help<\/a>.<\/p>\n\n\n\n<p>Let me qualify this first. If your only <a href=\"https:\/\/executivecareerbrand.com\/top-10-executive-job-search-posts-from-2015\/\">job search efforts have been posting<\/a> your resume to job boards, there may be nothing wrong with your executive resume writing.<\/p>\n\n\n\n<p>When you use job boards and respond to job postings, your resume gets dumped into a database, to be parsed using an <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\">Applicant Tracking System (ATS)<\/a>, and matched with job openings. <\/p>\n\n\n\n<p>Even the very best branded resume, that clearly differentiates you and the value you offer over your competitors won\u2019t make the cut, if it doesn\u2019t contain the precise matching keywords used to search the database.<\/p>\n\n\n\n<p>Instead, <span style=\"line-height: 1.5em;\">I\u2019m talking about the response you got when your resume was viewed by actual human eyeballs, which means you\u2019ve been job-hunting the best way \u2013 <a href=\"https:\/\/executivecareerbrand.com\/how-to-network-into-the-goldmine-of-hidden-executive-jobs\/\">networking your way into your target companies<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 Deadly Sins of Executive Resume Writing<\/strong><\/h2>\n\n\n\n<p>You want your resume to be an interview-generating magnet. Here are some of the <a href=\"https:\/\/executivecareerbrand.com\/5-reasons-why-your-executive-resume-is-not-working\/\">reasons your resume<\/a> may not be getting the kind of response you think it should:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. &nbsp;No Differentiation From Your Competitors<\/h2>\n\n\n\n<p>It may seem counterintuitive, but you don\u2019t want your resume to look and read like those competing against you. You\u2019re not like everyone else, are you?<\/p>\n\n\n\n<p>Resumes are marketing documents designed to \u201csell\u201d you over others. If your resume mimics everyone else\u2019s, how can you possibly stand out and position your unique promise of value?<\/p>\n\n\n\n<p>On top of that, if your resume is a typical, lifeless, boring document, who\u2019s going to care to read it and spend a little time getting to know you?<\/p>\n\n\n\n<p>A really great resume that\u2019s doing its job will differentiate you and immediately capture the interest of readers. Hiring professionals like recruiters typically allow only about 10 SECONDS for a resume to interest them before they move on to the next one.<\/p>\n\n\n\n<p>If you were ever in the position of reviewing resumes and job candidates, how much consideration did you give to same-old resumes?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u00a0Functional Format<\/h2>\n\n\n\n<p>Recruiters and hiring decision makers generally dislike the functional format. <\/p>\n\n\n\n<p>It sends up a red flag that the candidate is trying to hide something, which is often the case. Don\u2019t start your job search by turning off the people you need to make a good impression on.<\/p>\n\n\n\n<p>A combination hybrid format of functional and chronological works best for executives, in most cases. <\/p>\n\n\n\n<p>This allows you to highlight on the top third or half of the first page (prime resume real estate) your promise of value by bringing forward top achievements that in a strict chronological resume would have landed on the second page.<\/p>\n\n\n\n<p>Following your hard-hitting, brand-focused initial profile (or resume summary), format the remainder chronologically, so readers can clearly see your career progression.<\/p>\n\n\n\n<p>More in my post, <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-brand-differentiate-your-roi-value-above-the-fold\/\">Executive Resume Branding: Differentiate Your ROI Value Above the Fold<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"line-height: 1.5em;\">3. \u00a0Anemic, Time-Worn Objective Statement<\/span><\/h2>\n\n\n\n<p>I wasn&#8217;t going to include this item because objective statements have been pass\u00e9 for many years, but I still see them on <a href=\"https:\/\/executivecareerbrand.com\/game-changing-executive-resume-faqs\/\">executive resumes<\/a>.<\/p>\n\n\n\n<p>Objective statements are so yesterday, and waste that valuable above-the-fold space. If you\u2019re still using one, you\u2019re way behind the times with current <a href=\"https:\/\/executivecareerbrand.com\/4-reasons-you-cant-write-your-own-executive-resume\/\">resume writing<\/a> best practices.<\/p>\n\n\n\n<p>Employers don&#8217;t care so much what you want. They want to know what you will do for them, and <a href=\"https:\/\/executivecareerbrand.com\/does-your-executive-resume-position-you-as-the-best-hiring-choice\/\">what makes you the best hiring choice<\/a>.<\/p>\n\n\n\n<p>Instead of leading your resume with an objective statement, create a professional headline that does these things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Includes the <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\">right keywords<\/a> that your research has shown need to be in your resume, and<\/li>\n\n\n\n<li>States what kind of position you\u2019re seeking, such as:<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center\"><strong>Senior Operations Management Executive \u2013 Airline Maintenance &amp; Engineering<br>Predictive Maintenance Expert<\/strong><br><em>Process \/ Performance Improvement and Transformation using available resources<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u00a0Too Generic and Lacking Targeting<\/h2>\n\n\n\n<p>You may think it makes sense to keep yourself open to more opportunities with a general resume that covers a lot of bases. Not so. A resume without a clear target probably won\u2019t hit home at all, with anyone.<\/p>\n\n\n\n<p>Keep in mind, as I always do when I\u2019m <a href=\"https:\/\/executivecareerbrand.com\/stop-before-you-write-your-executive-resume-or-linkedin-profile\/\">writing a client\u2019s resume<\/a>, that the recruiters and hiring decision makers reading your resume are looking for specific areas of expertise, metrics and personality traits. The better you meet their needs, the better your chances of making the short list of viable candidates.<\/p>\n\n\n\n<p>People assessing <a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\">executive candidates<\/a> don\u2019t have the time or inclination to ponder whether you have the goods to deliver in that job. Your resume has to hit them in the face with it. Everything in your resume has to be aligned around how you will meet specific current needs of theirs.<\/p>\n\n\n\n<p>Be willing to put in the time for <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\"  data-wpil-monitor-id=\"750\">researching your target employers<\/a>, so you&#8217;ll have the kind of information you need to create a resume that wows.<\/p>\n\n\n\n<p>My <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\">personal branding and job search worksheets<\/a> will help you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"line-height: 1.5em;\">5. \u00a0Lacking Personal Branding and Chemistry<\/span><\/h2>\n\n\n\n<p>Companies are looking for candidates who appear to be a good fit, and that includes the personality piece.<\/p>\n\n\n\n<p>That means that generating chemistry in your resume is very important. <\/p>\n\n\n\n<p>Chances are, your resume lacks any sense of what kind of person you are, how you operate and how you get things done. <\/p>\n\n\n\n<p>A VP of Sales client told me that, in his hiring manager role, he had reviewed hundreds of resumes over just the past year. The candidates who got a call back were the ones whose resumes made them come alive on the page and indicated what kind of person they were to work with.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/going-to-create-your-personal-brand-you-already-have-one\/\">Defining and communicating your personal brand<\/a> will help you generate chemistry, and can position you among the who\u2019s who in your field and areas of expertise, marking you as the best choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"line-height: 1.5em;\">6. \u00a0You Didn\u2019t Show Them the Money<\/span><\/h2>\n\n\n\n<p>People assessing you want to see clear, monetized evidence that hiring you is a good investment. The key with <a href=\"https:\/\/executivecareerbrand.com\/is-the-executive-resume-dead-or-dying\/\"  data-wpil-monitor-id=\"90\">executive resume<\/a> writing is to link your brand to your value proposition and ROI, by providing proof of how you tap into your \u201csofter\u201d skills to deliver results that impact bottom line.<\/p>\n\n\n\n<p>If you can\u2019t quantify in dollars your value to past companies, look for other ways to quantify in areas such as time-saving processes, production\/performance improvement, etc.<\/p>\n\n\n\n<p>Concisely describing a before-and-after situation can have a powerful impact. What was happening with that particular situation before you stepped in? How fast and how much did things improve once your initiatives took hold?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u00a0Poor Formatting with Too Much Tightly-Packed Information<\/h2>\n\n\n\n<p>Put yourself in the shoes of people reviewing your resume. <\/p>\n\n\n\n<p>They\u2019ll probably be reading it on a very small screen, their phone. Make it easy for them to quickly access and digest what you need them to know about you. Your mission is to provide just enough compelling information to pique their interest and compel them to contact you.<\/p>\n\n\n\n<p>Keep your <a href=\"https:\/\/executivecareerbrand.com\/c-level-executive-resume-length-one-two-or-three-pages\/\">resume to a reasonable 2-3 page length<\/a> and create supporting collateral documents (Leadership Initiatives Brief, Career Biography, Reference Dossier, etc.) to provide deeper slices of key contributions and further support your brand. Save some of your supporting documents to distribute once you\u2019re in the interviewing process.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Don\u2019t use more than two different fonts and don\u2019t use underlining. This kind of formatting can be dizzying to readers and turn them off.<\/span><\/p>\n\n\n\n<p>Work in plenty of white space by breaking up long chunks of information into no more than about 3-4 lines.<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-compelling-executive-resume-bullet-points-with-examples\/\">bullet points<\/a> to help break up information and call attention to it.<\/p>\n\n\n\n<p>Remember that your resume is a personal and career marketing document, not merely a career history. <\/p>\n\n\n\n<p>It\u2019s not necessary, nor a good idea, to include every job and every accomplishment you can claim. You typically don\u2019t need to include jobs you held more than 15 or so years ago.<\/p>\n\n\n\n<p>Figuring out how to create a really knock-out <a href=\"https:\/\/executivecareerbrand.com\/is-your-executive-resume-an-interesting-read\/\">executive resume<\/a> these days can be a challenge. Knowing which strategies work best, what to include, and what to leave out can be daunting.<\/p>\n\n\n\n<p>If all this is too much for you, it may be time to turn over your <a href=\"https:\/\/executivecareerbrand.com\/25-tips-to-write-an-executive-resume-for-todays-job-search\/\"  data-wpil-monitor-id=\"137\">executive resume writing<\/a> to a professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More About Executive Resume Writing and Job Search<\/h2>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\">How to Write an Irresistible Executive Resume in 10 Steps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/todays-executive-job-search-toolkit\/\">Today\u2019s Executive Job Search Toolkit<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/dont-play-it-too-safe-with-your-executive-resume\/\">Don\u2019t Play It Too Safe with Your Executive Resume<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive resume writing is complicated. If your resume isn\u2019t doing its job landing you interviews, and you know it doesn\u2019t present you well, it may need an intervention. Is your resume in such bad shape you can\u2019t deny it any longer? Are you ashamed to use it, because it doesn\u2019t really say who you are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[],"class_list":{"0":"post-4615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Deadly Sins of Executive Resume Writing - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Executive resume writing is complicated. 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