{"id":4911,"date":"2019-08-12T06:57:43","date_gmt":"2019-08-12T10:57:43","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=4911"},"modified":"2024-04-09T06:07:56","modified_gmt":"2024-04-09T10:07:56","slug":"how-to-write-and-use-an-executive-brand-biography","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-to-write-and-use-an-executive-brand-biography\/","title":{"rendered":"How to Write and Use An Executive Brand Biography"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1.jpg\" alt=\"executive career brand\" class=\"wp-image-9373 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1.jpg\" alt=\"executive career brand\" class=\"wp-image-9373 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/07\/career-3685824_640-1-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>My c-suite and senior-level executive clients often ask me why they need an executive brand biography and how to use it.<\/p>\n\n\n\n<p>A biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. It&#8217;s an opportunity to reinforce your brand through storytelling, in a way that&#8217;s more difficult to accomplish in a resume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What a Career Brand Biography Does Better Than a Resume<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Showcases your leadership and management acumen through softer skills and \u201cgood fit\u201d attributes. And links them to your value proposition.<\/li><li>Personalizes your <a aria-label=\"C-A-Rs stories (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" target=\"_blank\">C-A-Rs stories<\/a> and uses them to reinforce your brand attributes and key strengths.<\/li><li>Generates chemistry around how you use your key personal attributes, passions, strengths, and motivated skills to benefit employers.<\/li><li>Helps employers connect with you and envision you on the job, having a positive impact.<\/li><\/ul>\n\n\n\n<p>Take a look at a fictionalized biography I created for an actual client&nbsp;\u2014 a <a rel=\"noreferrer noopener\" aria-label=\"senior executive in real estate (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2009\/12\/Senior-Acquisitions-and-Business-Development-Executive-Biography1-1.pdf\" target=\"_blank\">senior executive in real estate<\/a> acquisitions and business development.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">When I create LinkedIn profiles for clients, I use pieces from both their resumes and bios. I mix it up a bit to distinguish profiles from each other, and provide additional info in each. If you look at my <\/span><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.linkedin.com\/in\/megguiseppi\" target=\"_blank\">LinkedIn<\/a><span style=\"line-height: 1.5em;\"> <\/span>profile<span style=\"line-height: 1.5em;\">, you\u2019ll see that the content is not duplicated.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4<strong> <\/strong>Ways To Use<span style=\"line-height: 1.5em;\"> Your Executive Brand Biography<\/span><\/h2>\n\n\n\n<p>1.  Re-purpose &#8220;brand bites&#8221;, or important points, from your bio to use elsewhere. Pop a paragraph or two into email messages\/cover letter. Use some of it for your <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\">LinkedIn profile About section<\/a>.<\/p>\n\n\n\n<p>2.  Bios are essential introductions for speaking engagements. When making a presentation or giving a speech, give your bio ahead of time to whomever will be introducing you.<\/p>\n\n\n\n<p>3.  Provide your bio for corporate board or association work, to give those assessing you a more personal 360 of your value.<\/p>\n\n\n\n<p>4.  Use your bio for the About page on your employer&#8217;s website, or your own personal website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get My Worksheet for Executive Biography Development<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1.jpg\" alt=\"executive job search success\" class=\"wp-image-9995 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1.jpg\" alt=\"executive job search success\" class=\"wp-image-9995 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/11\/career-3685824_640-1-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>My biography worksheet is the actual proprietary document I use with my clients. This worksheet has helped me create robust, vibrant biographies that help my clients land jobs they covet and deserve.  <\/p>\n\n\n\n<p>In all, you&#8217;ll get 10 pages of DIY tips and advice to help you tell your story and create your biography.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Along with the worksheet itself, here&#8217;s some of the other information included:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/executivecareerbrand.com\/executive-resume-linkedin-profile-biography-whats-the-difference\/\"  data-wpil-monitor-id=\"7\">What a biography does better than a resume<\/a>.<\/li><li>Several ways to propel your bio from bland to brand-solid.<\/li><li>10 ways to use your biography.<\/li><li>When to use your bio INSTEAD of your resume.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get my full biography worksheet (with all the extras noted above) . . . OR the complete package of my 4 proprietary executive job search worksheets. <\/strong><\/h3>\n\n\n\n<p>Along with the Biography Worksheet, the complete worksheet package includes my 3 other proprietary worksheets and so much more:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personal Branding Worksheet<\/li><li>Job Search Targeting &amp; Research Worksheet<\/li><li>Career History Worksheet<\/li><li>Each worksheet above contains numerous resources and DIY tips and strategies to help you land the job you want.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Read about and <a aria-label=\"purchase the worksheets package here (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\">purchase the worksheets here<\/a>.<\/strong><\/h3>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My c-suite and senior-level executive clients often ask me why they need an executive brand biography and how to use it. A biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. It&#8217;s an opportunity to reinforce your brand through storytelling, in a way that&#8217;s more difficult to accomplish [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[93,282,181],"class_list":{"0":"post-4911","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"tag-executive-biography","9":"tag-executive-search","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write and Use An Executive Brand Biography - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"An executive brand biography is a storytelling tool that breathes life into an otherwise flat career history. 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