{"id":4938,"date":"2014-03-26T10:18:19","date_gmt":"2014-03-26T14:18:19","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?page_id=4938"},"modified":"2026-01-29T10:06:11","modified_gmt":"2026-01-29T15:06:11","slug":"linkedin-personal-branding-executive-job-search","status":"publish","type":"page","link":"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/","title":{"rendered":"Essential LinkedIn Guide for Today\u2019s Executive Job Search"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-v3-612-1.png\" alt=\"Essential LinkedIn Guide\" class=\"wp-image-11990 lazyload\"\/><noscript><img decoding=\"async\" width=\"612\" height=\"792\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-v3-612-1.png\" alt=\"Essential LinkedIn Guide\" class=\"wp-image-11990 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-v3-612-1.png 612w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-v3-612-1-232x300.png 232w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-v3-612-1-116x150.png 116w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/noscript><\/figure>\n\n\n\n<p>If you landed on this page, you&#8217;re thinking you need a LinkedIn guide to help you best use this most important and powerful social networking tool.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>This ebook is temporarily unavailable while I update it.<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You need help with LinkedIn if any of the following describe you:<\/strong><\/h3>\n\n\n\n<p>&#x2705; You have NO LinkedIn profile or a bare-bones profile. You know you need to do more with LinkedIn, but you don&#8217;t know how and where to start.<\/p>\n\n\n\n<p>&#x2705; Your LinkedIn profile is pretty good, you think, but nothing much is happening for you on LinkedIn.<\/p>\n\n\n\n<p>&#x2705; You rarely (if ever) log into your LinkedIn account . . . or regularly update your profile . . . or get active on the site and take advantage of all LinkedIn has to offer.<\/p>\n\n\n\n<p>&#x2705; Your profile doesn\u2019t present you in the best light. It doesn&#8217;t bring out all the things you have to offer . . . things that will make a real difference to your next employer.<\/p>\n\n\n\n<p>&#x2705; You spent time creating a robust, targeted and branded LinkedIn profile. You&#8217;re somewhat active there and people are finding you, but you aren&#8217;t getting enough of the right people reaching out to you.<\/p>\n\n\n\n<p>&#x2705; There&#8217;s so much going on at LinkedIn. You&#8217;re struggling overall with how to best use it for personal branding, executive job search and career management.<\/p>\n\n\n\n<p>Because LinkedIn is so widely used and well-regarded,&nbsp;NOT having a strong LinkedIn profile that represents the real &#8220;you&#8221;&nbsp;\u2212 and using the platform wisely&nbsp;\u2212 can actually be detrimental to you.<\/p>\n\n\n\n<p>Along with being invisible (or barely visible) to the very people you need to be positioned in front of, you\u2019re representing yourself as out of date with the digital age and the latest career management best practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">Some of the Many Reasons LinkedIn Is a Job Search Must<\/span><\/strong><\/h2>\n\n\n\n<p>&#x2705; Your branded LinkedIn profile helps position your unique ROI to your target employers, advance your thought leadership and subject matter expertise, and expand your network and brand evangelists.<\/p>\n\n\n\n<p>&#x2705; Recruiters have embraced LinkedIn as their #1 tool for referrals, candidate research and sourcing, and for publishing job openings. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers.<\/p>\n\n\n\n<p>&#x2705; Networking your way into your target companies, and staying top-of mind with people who can help you are the best ways to land your next great gig. LinkedIn is the most important place for job search and career social networking.<\/p>\n\n\n\n<p>&#x2705; Many of the people competing for the jobs you want \u2013 <em>with the employers you\u2019re targeting<\/em> \u2013 are using LinkedIn to be found and network their way into these jobs. Just to keep pace with them, you need to do the same.<\/p>\n\n\n\n<p>&#x2705; Having a strong, fully fleshed out, keyword-rich LinkedIn profile boosts high-quality search results for \u201cyour name\u201d. When hiring professionals do a Google search on \u201cyour name\u201d to assess you (a standard practice), your LinkedIn profile will likely show up within the first several search results.<\/p>\n\n\n\n<p>&#x2705; Having a strong LinkedIn profile indicates that you\u2019re social media savvy and up-to-date with the new world of work. And, your LinkedIn engagement and activities can help minimize age discrimination.<\/p>\n\n\n\n<p>&#x2705; Your LinkedIn profile provides critical \u201csocial proof\u201d corroborating the claims you\u2019ve made about yourself verbally and on paper (resume, biography, cover letters, etc.).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #008000;\"><strong>Why You Need My Essential LinkedIn Guide<\/strong><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-3D-v3-600-1.png\" alt=\"LinkedIn Guide\" class=\"wp-image-11995 lazyload\"\/><noscript><img decoding=\"async\" width=\"600\" height=\"671\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-3D-v3-600-1.png\" alt=\"LinkedIn Guide\" class=\"wp-image-11995 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-3D-v3-600-1.png 600w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-3D-v3-600-1-268x300.png 268w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/cover-linkedin-essentials-3D-v3-600-1-134x150.png 134w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/figure>\n\n\n\n<p>There are a number of critical things you must do with your LinkedIn profile and your LinkedIn activities, in general . . . <em>I\u2019m almost positive you\u2019re not doing these things.<\/em><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">In my experience, many executives know at least some of the reasons LinkedIn is important. They sort of get it.<\/span><\/p>\n\n\n\n<p>But most of them put together a bare-bones LinkedIn profile and then forget about it . . . for years . . . until all of a sudden they&#8217;re facing a job search and they realize their LinkedIn profile stinks.<\/p>\n\n\n\n<p>And they&nbsp;don&#8217;t know how to use LinkedIn to stand out, generate interest, build brand visibility, and accelerate their executive job search.<\/p>\n\n\n\n<p>They don&#8217;t know that they can spend minimal time on LinkedIn and get great results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">Here&#8217;s what you&#8217;ll find in my LinkedIn Guide<\/span><\/strong><\/h2>\n\n\n\n<p>Within the 137 pages in 39 chapters, this guide provides clear and actionable advice, tips and strategies to up your LinkedIn game . . . whether you have tons of time to spend on LinkedIn, or only an hour or so each week.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>First Steps in Planning Your LinkedIn Strategy (3 chapters)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>Build Your LinkedIn Profile, Section-by-Section (17 chapters)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>Refine and Enhance Your LinkedIn Profile (2 chapters)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>Build and Engage Your LinkedIn Network (4 chapters)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>Stay Top-of-Mind on LinkedIn (8 chapters)<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&#x2705; <strong>Miscellaneous Things to Know About LinkedIn (5 chapters)<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Along with all the meaty content, I&#8217;ve included advice from a number of experts, plus many links to further information in LinkedIn Help.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #008000;\"><strong>How Do I Know So Much About LinkedIn?<\/strong><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640.jpg\" alt=\"executive job search success\" class=\"wp-image-7241 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640.jpg\" alt=\"executive job search success\" class=\"wp-image-7241 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2012\/09\/success-945859_640-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>&#x1f4a0;<strong>&nbsp;<\/strong>I joined LinkedIn in 2007 . . . when the platform was very young and little-used by most executives. Since then I\u2019ve studied it and kept up with how it works. In fact, most of my clients come to me through LinkedIn, so I know a lot about strategic positioning and getting found on LinkedIn.<\/p>\n\n\n\n<p>&#x1f4a0; I&#8217;ve written hundreds of articles about LinkedIn here on the Executive Career Brand blog and on other job search\/career sites since 2007. These articles required in depth research plus collaboration with numerous experts. Personal branding with LinkedIn continues to be the topic I write about the most.<\/p>\n\n\n\n<p>&#x1f4a0;<strong>&nbsp;<\/strong>For more than 25 years, I&#8217;ve collaborated with executives and writing their interview-generating job search materials (LinkedIn profile, resume, biography, cover letters, etc.). Over those years I&#8217;ve stayed current with job search best practices by attending careers industry conferences, getting training, earning 10 industry certifications, and networking with colleagues in the field. LinkedIn strategy is a natural extension of this expertise.<\/p>\n\n\n\n<p>&#x1f4a0;<strong>&nbsp;<\/strong>I\u2019ve been a Reach Social Branding Analyst since 2014, when this training program was first introduced. Training for annual re-certification of the credential leans heavily on using LinkedIn.<\/p>\n\n\n\n<p>&#x1f4a0;<strong>&nbsp;<\/strong>I\u2019ve been <a href=\"https:\/\/executivecareerbrand.com\/personal-branding-and-executive-job-search-books\/publications\/\" target=\"_blank\" rel=\"noreferrer noopener\">featured and quoted<\/a> about personal branding and LinkedIn in such esteemed publications as Forbes, Huffington Post, Fast Company, Wall Street Journal, Monster.com, Inc.com, Fortune, CMO.com, PBS\u2019 Next Avenue, About.com, and many others.<\/p>\n\n\n\n<p>Read what dozens of <a href=\"https:\/\/executivecareerbrand.com\/about\/testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">executive job seekers have said about me<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #008000;\"><strong>ACT NOW! Get My Essential LinkedIn Guide . . . Plus a Handy LinkedIn Checklist<\/strong><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-1024x1024.png\" alt=\"LinkedIn Guide and Checklist\" class=\"wp-image-11997 lazyload\"\/><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-1024x1024.png\" alt=\"LinkedIn Guide and Checklist\" class=\"wp-image-11997 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-1024x1024.png 1024w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-300x300.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-150x150.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-768x768.png 768w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200-100x100.png 100w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/02\/collage-linkedin-essentials-v3-1200.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Buy the Guide now for only $49 and you&#8217;ll also receive a 12-page Essential LinkedIn Checklist<\/strong><\/h3>\n\n\n\n<p>This handy checklist is a quick reference for some of the many things you should be doing on LinkedIn. Use it to stay on track as you use LinkedIn for your job search and career management.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you landed on this page, you&#8217;re thinking you need a LinkedIn guide to help you best use this most important and powerful social networking tool. This ebook is temporarily unavailable while I update it. 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