{"id":5208,"date":"2024-01-15T05:09:00","date_gmt":"2024-01-15T10:09:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5208"},"modified":"2024-01-15T05:07:33","modified_gmt":"2024-01-15T10:07:33","slug":"10-things-you-may-not-know-about-personal-branding","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/10-things-you-may-not-know-about-personal-branding\/","title":{"rendered":"10 Things You (Probably) Don&#8217;t Know About Personal Branding"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/04\/lemon-3303842_640.jpg\" alt=\"executive job search personal brand\" class=\"wp-image-9044 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"392\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/04\/lemon-3303842_640.jpg\" alt=\"executive job search personal brand\" class=\"wp-image-9044 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/04\/lemon-3303842_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/04\/lemon-3303842_640-150x92.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/04\/lemon-3303842_640-300x184.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Do you dismiss personal branding for your executive job search? Do you think defining your personal brand is a waste of time? <\/p>\n\n\n\n<p>Maybe that&#8217;s because you think branding is all about self-promotion, and you don\u2019t like to boast about yourself.<\/p>\n\n\n\n<p>You\u2019re not alone. <\/p>\n\n\n\n<p>If you&#8217;re like many <a href=\"https:\/\/executivecareerbrand.com\/7-things-successful-executive-job-seekers-know\/\">executive job seekers<\/a>, you think:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>\u201cBranding is for products. I\u2019m not a product or a brand. I\u2019m a person!\u201d<\/strong><\/h3>\n<\/blockquote>\n\n\n\n<p>Well, you\u2019re partly correct. You are not a brand, but you already HAVE a brand.<\/p>\n\n\n\n<p>You\u2019re known for being a certain kind of person, with certain strengths, passions, values, and attributes. People rely on you for those things.<\/p>\n\n\n\n<p>That fear of tooting your own horn and resistance to personal branding may explain why you&#8217;re having difficulty writing your own resume and <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn profile (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\" target=\"_blank\">LinkedIn profile<\/a>. <\/p>\n\n\n\n<p>To gain the competitive edge, this content writing requires a close look at your personal brand.<\/p>\n\n\n\n<p>You may think that showcasing your achievements and best-fit qualities for your target employers amounts to boasting.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-left\"><span style=\"line-height: 1.5em;\"><strong>Think of personal branding as educating people about who you are and what you have to offer.<\/strong><\/span><\/h3>\n<\/blockquote>\n\n\n\n<p>With so much misinformation about <a href=\"https:\/\/executivecareerbrand.com\/what-is-personal-branding-do-i-need-a-personal-brand-for-job-search\/\">personal branding<\/a> bombarding us across social media, you may have the wrong idea about what it really is.<\/p>\n\n\n\n<p>Branding (in <a href=\"https:\/\/executivecareerbrand.com\/top-10-executive-job-search-posts-from-2015\/\">job search<\/a>) is about defining and knowing what makes you unique and valuable to the employers you\u2019re targeting.<\/p>\n\n\n\n<p>When you know your brand, you can clearly communicating what differentiates your value from your competitors <a href=\"https:\/\/executivecareerbrand.com\/how-to-network-into-the-goldmine-of-hidden-executive-jobs\/\">when you network<\/a> and <a href=\"https:\/\/executivecareerbrand.com\/guide-to-executive-job-interviews-the-how-tos-whys-and-best-practices\/\">interview for jobs<\/a>.<\/p>\n\n\n\n<p>You&#8217;re able to create brand communications (verbal, digital, and online) that resonate with the employers you want to work for.<\/p>\n\n\n\n<p>It\u2019s up to you to understand personal branding and take control of your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Things You May Not Know About Personal Branding<\/h2>\n\n\n\n<p>Use my <a aria-label=\"Personal Branding Worksheet (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personal Branding Worksheet<\/a> to define your brand. <span style=\"line-height: 1.5em;\">Some of the benefits that come with doing the personal branding work include:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.  Vision, purpose, values and passions<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand helps you reconnect with your vision for the world, personal purpose, values and passions. This helps you move toward career fulfillment and a better work vs. personal life balance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.  Authenticity<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand empowers you to <a href=\"https:\/\/executivecareerbrand.com\/some-c-level-executives-fear-authentic-personal-branding\/\">gain clarity about your authentic self<\/a>. It helps you understand the talents, skills, strengths, and areas of expertise that make you unique and valuable in the marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.  Introspection and Reflection<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand forces you to be introspective and reflective, and to examine (and improve, when possible) the weaknesses that may be holding you back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.  Targeting and Competitive Intelligence<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand helps you <a href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\">identify good-fit target employers<\/a> and your competition in the marketplace. It helps you create personal marketing materials (resume, biography, LinkedIn profile, etc.) designed to resonate with those employers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5.  Personal Attributes<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand helps you assess the personal attributes and qualities that make you a <a href=\"https:\/\/executivecareerbrand.com\/why-culture-fit-matters-executive-job-search\/\">good culture-fit<\/a> for your target employers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6.  Perception of You by Others<\/strong><\/h3>\n\n\n\n<p>Defining your personal brand propels you to solicit feedback from those who know your value best (peers, management, staff, employees, clients, mentors, etc.). This helps you understand the true measure of your brand \u2014 how you\u2019re perceived by the external world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.  Chemistry<\/strong><\/h3>\n\n\n\n<p>Building your personal brand helps you generate chemistry and excitement about you as a candidate through written and verbal brand messaging that has personality. This gives a feel for the kind of person you are, how you make things happen and how you&#8217;ll have a positive impact for your next employer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.  Brand Communications Plan<\/strong><\/h3>\n\n\n\n<p>Building your <a href=\"https:\/\/executivecareerbrand.com\/going-to-create-your-personal-brand-you-already-have-one\/\">personal brand leads you to create<\/a> your brand communications plan, built around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Being clear about who you are, who you are not, who your competitors are, and who your target audience is.<\/li>\n\n\n\n<li>Consistently express the same personal brand message across all communications channels you decide to use.<\/li>\n\n\n\n<li>Proactively keeping you and your <a href=\"https:\/\/executivecareerbrand.com\/keep-your-personal-brand-top-of-mind-with-linkedin-updates\/\">personal brand top of mind<\/a> with your target audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9.  Subject Matter Expertise<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/12-ways-to-build-personal-brand-evangelism\/\">Building your personal brand<\/a> helps you establish yourself as the \u201cgo-to\u201d person for your industry thought leadership and subject matter expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10.  Value Proposition<\/strong><\/h3>\n\n\n\n<p>Building your personal brand helps you clearly communicate your value proposition and good-fit for your <a href=\"https:\/\/executivecareerbrand.com\/executive-job-search-research-your-target-employers\/\">target employers when you network and interview for jobs<\/a>. This boosts your chances of <a href=\"https:\/\/executivecareerbrand.com\/one-big-reason-youre-not-landing-the-job\/\">landing the job you want or advancing your career<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More About Personal Branding and Executive Job Search<\/h2>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"10 Best Ways to Build Your Personal Brand Online (opens in a new tab)\">10 Best Ways to Build Your Personal Brand Online<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/personal-branding-resume-or-job-search-targeting-which-comes-first\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Personal Branding, Resume or Job Search Targeting: Which Comes First?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-reasons-your-personal-brand-loves-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"5 Reasons Your Personal Brand Loves LinkedIn (opens in a new tab)\">5 Reasons Your Personal Brand Loves LinkedIn<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/toxic-executive-job-search-beliefs-personal-branding-not-for-me\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Toxic Executive Job Search Belief: Personal branding is not for me (opens in a new tab)\">Toxic Executive Job Search Belief: Personal branding is not for me<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you dismiss personal branding for your executive job search? Do you think defining your personal brand is a waste of time? Maybe that&#8217;s because you think branding is all about self-promotion, and you don\u2019t like to boast about yourself. You\u2019re not alone. If you&#8217;re like many executive job seekers, you think: \u201cBranding is for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[],"class_list":{"0":"post-5208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Things You (Probably) Don&#039;t Know About Personal Branding - 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