{"id":5240,"date":"2019-04-18T08:07:35","date_gmt":"2019-04-18T12:07:35","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5240"},"modified":"2025-07-08T05:35:14","modified_gmt":"2025-07-08T09:35:14","slug":"toxic-executive-job-search-beliefs-personal-branding-not-for-me","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/toxic-executive-job-search-beliefs-personal-branding-not-for-me\/","title":{"rendered":"Toxic Executive Job Search Belief: Personal branding is not for me"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/executivecareerbrand.com\/get-primed-to-land-a-great-fit-new-gig\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/10\/kattekrab_Crowd-1.png\" alt=\"executive personal branding for job search\" class=\"wp-image-5243 lazyload\"\/><noscript><img decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/10\/kattekrab_Crowd-1.png\" alt=\"executive personal branding for job search\" class=\"wp-image-5243 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/10\/kattekrab_Crowd-1.png 800w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/10\/kattekrab_Crowd-1-300x160.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/10\/kattekrab_Crowd-1-768x410.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Why Every Executive Job Seeker Should Care About Personal Branding<\/h1>\n\n\n\n<p>You&#8217;re faced with an executive job search.<\/p>\n\n\n\n<p>You&#8217;ve heard a lot about personal branding, but you don&#8217;t think it&#8217;s for you.<\/p>\n\n\n\n<p>Maybe this is your mindset . . .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cI don&#8217;t need personal branding. I\u2019m not a brand. I\u2019m a person!\u201d<\/strong><\/h3>\n\n\n\n<p>True. You\u2019re not a brand, but you HAVE a <a href=\"https:\/\/executivecareerbrand.com\/personal-branding-faqs-for-executive-job-search\/\">personal brand<\/a>. <\/p>\n\n\n\n<p>We all do. We&#8217;re known for being certain kinds of people, with certain strengths, passions, values, and attributes. People rely on us for those things.<\/p>\n\n\n\n<p>Personal branding is no longer optional in <a href=\"https:\/\/executivecareerbrand.com\/5-things-you-probably-dont-know-about-executive-resumes-and-job-search\/\">executive job search<\/a>. It\u2019s so important because it ties in with targeting and identifying how you are uniquely qualified to meet the needs of specific employers.<\/p>\n\n\n\n<p>You may dismiss the value of personal branding because you think it\u2019s a frivolous, ego-stroking pursuit. <\/p>\n\n\n\n<p>If that\u2019s your mindset, then you don&#8217;t understand what branding really is, and how it can position you as a good-fit for your target employers.<\/p>\n\n\n\n<p><em><strong>Simply put, branding is all about:<\/strong><\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Defining and communicating what makes the whole &#8220;you&#8221; unique and valuable to the employers you\u2019re targeting.<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>Knowing your <a href=\"https:\/\/executivecareerbrand.com\/new-year-time-to-revisit-and-refresh-your-personal-brand\/\">personal brand<\/a> helps you differentiate your value from your competitors when you network and interview for jobs, through brand communications (verbal, digital, and online) that resonate with them.<\/p>\n\n\n\n<p>Instead of dismissing <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"  data-wpil-monitor-id=\"306\">personal branding<\/a> as merely ego-stroking, think of it as educating others \u2013 and yourself \u2013 about who you are and what you have to offer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Today&#8217;s Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"THE Executive Personal Branding Worksheet (opens in a new tab)\">THE Executive Personal Branding Worksheet<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/personal-branding-and-executive-job-search-books\/executive-branding-job-search-ebook\/\" target=\"_blank\">23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Personal Branding and Other Worksheets for Executive Job Search (opens in a new tab)\">Personal Branding and Other Worksheets for Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-network-into-executive-job\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">How to Network Your Way Into a Great-Fit Executive Job<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Social Proof: Where Online Presence Meets Personal Branding<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">How to Write An Irresistible C-level Executive Resume in 10 Steps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">10 Best Ways to Build Your Personal Brand Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Every Executive Job Seeker Should Care About Personal Branding You&#8217;re faced with an executive job search. You&#8217;ve heard a lot about personal branding, but you don&#8217;t think it&#8217;s for you. Maybe this is your mindset . . . \u201cI don&#8217;t need personal branding. I\u2019m not a brand. I\u2019m a person!\u201d True. You\u2019re not a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[95,112,181],"class_list":{"0":"post-5240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-executive-branding","9":"tag-executive-job-search","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toxic Executive Job Search Belief: Personal branding is not for me - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"If you&#039;re in executive job search, you should care about personal branding, because it&#039;s no longer optional. 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