{"id":5280,"date":"2021-03-02T08:44:00","date_gmt":"2021-03-02T13:44:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5280"},"modified":"2021-03-02T08:42:13","modified_gmt":"2021-03-02T13:42:13","slug":"whats-your-executive-career-brand-story","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/whats-your-executive-career-brand-story\/","title":{"rendered":"Ready To Tell Your Executive Career Brand Story?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640.jpg\" alt=\"executive career brand story\" class=\"wp-image-11890 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640.jpg\" alt=\"executive career brand story\" class=\"wp-image-11890 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2021\/01\/globe-5834815_640-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Capturing the attention of people assessing you through your resume, LinkedIn profile, biography, and other personal marketing materials for job search can be a challenge. <\/p>\n\n\n\n<p class=\"has-text-align-left\"><span style=\"line-height: 1.5em;\">Sure, you need to include all the right keywords representing your skill sets and areas of expertise<\/span><i style=\"line-height: 1.5em;\"> . . . but that&#8217;s just to keep pace with your competitors.<\/i><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">How will you catapult your value and good-fit qualities above the crowd, in these often anemic personal marketing materials?<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"line-height: 1.5em;\"><span style=\"color:#0d7b14\" class=\"has-inline-color\">Use the Time-Honored Tradition of Storytelling. Tell Your Career Brand Story.<\/span><\/span><\/strong><\/h2>\n\n\n\n<p><span style=\"line-height: 1.5em;\">If you\u2019ve ever listened to a great storyteller, you know how connected it made you feel to the person and what they said.<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">In job search, storytelling works similarly. Building stories around your skill sets, accomplishments, and good-fit qualities helps attract people to you and differentiates the unique value you offer.<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Storytelling helps you make an emotional connection with employers and generate chemistry for yourself as a candidate, compelling hiring decision makers to want to learn more about you by asking for an interview.<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Storytelling helps employers get a feel for the kind of person you are and how you make things happen, and envision you contributing on the job.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start with Targeting and Personal Branding<\/strong><\/h3>\n\n\n\n<p><span style=\"line-height: 1.5em;\">First, before you can write your resume, <a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile<\/a>, biography, and other job search collaterals, you need to know who will be reading these things, so your content will speak directly to that target audience.<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Narrow your job search by targeting specific employers, researching their current challenges, and identifying how you can help them right now.<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Then define your brand and promise of value to them so your content will resonate with the values, vision, attributes, passions, and driving strengths they\u2019re looking for.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Then Use t<span style=\"line-height: 1.5em;\">he C-A-Rs (Challenge \u2013 Actions \u2013 Results) Strategy<\/span><\/strong><\/h3>\n\n\n\n<p><span style=\"line-height: 1.5em;\">This method of job search <a href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\">storytelling<\/a> is a good way to start. You\u2019ll showcase a few significant contributions you\u2019ve made to past employers by describing in depth:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T<span style=\"line-height: 1.5em;\">he <strong>Challenge(s)<\/strong> you faced<\/span><\/li><li>W<span style=\"line-height: 1.5em;\">hat <strong>Actions<\/strong> you took<\/span><\/li><li>W<span style=\"line-height: 1.5em;\">hat <strong>Results<\/strong> came from your efforts, that benefitted the company<\/span><\/li><\/ul>\n\n\n\n<p>Y<span style=\"line-height: 1.5em;\">ou can take storytelling a few steps further, beyond the metrics-driven accomplishments the C-A-Rs method is designed to elicit.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Move Beyond C-A-Rs to Tell Your Career Brand Story<\/strong><\/h3>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Here are some questions to prompt career brand stories around your personality and attributes. Use abbreviated versions in your resume, LinkedIn profile, and especially your biography \u2013 <\/span><i style=\"line-height: 1.5em;\">a vehicle tailor-made for storytelling<\/i><span style=\"line-height: 1.5em;\"> \u2013 and rely on them as you network and interview:<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">1. What things are you most passionate about doing \u2013 in your personal life and work life?<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">2. What differentiates you from others who do the same work \u2013 your competition in the job market? What combination of skills and personal attributes do you have to offer that no one else does?<\/span><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">3. What drove or inspired you to become involved in your field?<\/span><\/p>\n\n\n\n<p>4<span style=\"line-height: 1.5em;\">. What 1 or 2 things are you most proud of accomplishing in your career?<\/span><\/p>\n\n\n\n<p>5<span style=\"line-height: 1.5em;\">. To what do you attribute your success as a manager or leader (if applicable)?<\/span><\/p>\n\n\n\n<p>The above questions focus on just part of the digging-deep work you&#8217;ll need to do, to fully tell your career brand story.<\/p>\n\n\n\n<p><strong><em>My set of 4 proprietary worksheets will take you all the way there.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">Get My 4 Proprietary Job Search Worksheets<\/span><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-1024x359.jpg\" alt=\"personal branding executive job search\" class=\"wp-image-7082 lazyload\" width=\"567\" height=\"199\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-1024x359.jpg\" alt=\"personal branding executive job search\" class=\"wp-image-7082 lazyload\" width=\"567\" height=\"199\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-1024x359.jpg 1024w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-150x53.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-300x105.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920-768x269.jpg 768w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/01\/innovation-2933014_1920.jpg 1920w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/noscript><\/figure>\n\n\n\n<p>The worksheets package includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Job Search Targeting &amp; Research Worksheet<\/li><li>Personal Branding Worksheet<\/li><li>Career History Worksheet<\/li><li>Biography Worksheet<\/li><li>Numerous resources and DIY tips and strategies to help you land the job you want.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read about and purchase the worksheets package here<\/a>.<strong> <\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Telling Your Career Brand Story<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Best Ways to Build Your Personal Brand Online<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/does-your-executive-resume-position-you-as-the-best-hiring-choice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does Your Executive Resume Position You as the Best Hiring Choice?<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/executive-job-search-research-your-target-employers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Executive Job Search: Research Your Target Employers<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/how-to-network-into-executive-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Network Your Way Into a Great-Fit Executive Job<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/how-to-connect-on-linkedin-with-people-you-dont-know-and-get-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Connect on LinkedIn with People You Don\u2019t Know . . . and Get Action<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capturing the attention of people assessing you through your resume, LinkedIn profile, biography, and other personal marketing materials for job search can be a challenge. Sure, you need to include all the right keywords representing your skill sets and areas of expertise . . . but that&#8217;s just to keep pace with your competitors. How [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[70,161,181],"class_list":{"0":"post-5280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"tag-career-brand-biography","9":"tag-linkedin","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ready To Tell Your Executive Career Brand Story? 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