{"id":5323,"date":"2015-05-18T07:51:07","date_gmt":"2015-05-18T11:51:07","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5323"},"modified":"2023-10-03T06:13:23","modified_gmt":"2023-10-03T10:13:23","slug":"c-suite-executives-and-social-media-are-you-resistant-or-engaged","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/","title":{"rendered":"C-suite Executives and Social Media: Are You Resistant or Engaged?"},"content":{"rendered":"<p>A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies&#8217; c-suite executives is more critical than ever:<\/p>\n<p><a href=\"https:\/\/executivecareerbrand.com\/get-primed-to-land-a-great-fit-new-gig\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5324 lazyload\" title=\"c-suite social engagement\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/12\/tree-200795_640-1-1.jpg\" alt=\"c-suite social engagement\" width=\"440\" height=\"352\" \/><noscript><img decoding=\"async\" class=\"aligncenter size-full wp-image-5324 lazyload\" title=\"c-suite social engagement\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/12\/tree-200795_640-1-1.jpg\" alt=\"c-suite social engagement\" width=\"440\" height=\"352\" \/><\/noscript><\/a><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong><em>&#8220;Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. When executives fail to speak for themselves, other voices fill the void and the conversations continue without them. The opportunity cost for executives who ignore social media is the loss of voice, and it enables others\u00a0to shape the brand story and influence brand reputation.<\/em><\/strong><\/p>\n<p><strong><em>Alternatively, C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.&#8221;<\/em><\/strong><\/p><\/blockquote>\n<p>This comes from their <a href=\"http:\/\/www.brandfog.com\/CEOSocialMediaSurvey\/BRANDfog_2014_CEO_Survey.pdf\">2014 Global Social CEO Survey <\/a>of 1000 US and UK employees in diverse companies, ranging in size from startups to Fortune 1000 companies. Survey respondents were asked a series of 15 questions regarding the impact of social media on their companies&#8217; brand trust, leadership, and success.<\/p>\n<p><em><strong>Here are some of the survey results:<\/strong><\/em><\/p>\n<p><strong>Question:<\/strong> CEO participation in social media leads to better leadership.<\/p>\n<p style=\"padding-left: 30px;\">75% in the US agreed, 62% in the UK agreed.<\/p>\n<p style=\"padding-left: 30px;\">Compare this with the 2012 results for the US, where only 45% agreed.<\/p>\n<p><strong>Question:<\/strong> A <a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\">company whose C-Suite executives<\/a> and leadership team use social media as a\u00a0public relations channel to openly communicate about its core mission, values and purpose is more trustworthy.<\/p>\n<p style=\"padding-left: 30px;\">71% in the US agreed, 61% in the UK agreed.<\/p>\n<p><strong>Question:<\/strong> Actively engaging on <a href=\"https:\/\/executivecareerbrand.com\/how-much-social-media-is-enough\/\">social media<\/a> helps to enhance the image and reputation of C-Suite executives as forward-thinking, trend-setting leaders.<\/p>\n<p style=\"padding-left: 30px;\">80% in the US agreed, 67% in the UK agreed.<\/p>\n<p><strong>Question:<\/strong> Having a socially active C-Suite leadership team can mitigate risk before a brand reputation crisis occurs.<\/p>\n<p style=\"padding-left: 30px;\">79% in the US agreed, 68% in the UK agreed.<\/p>\n<p><em><strong>How engaged are you?<\/strong><\/em><\/p>\n<h3 style=\"text-align: center;\"><strong>Information About Social Media and Executive Job Search:<\/strong><\/h3>\n<p style=\"text-align: center;\"><a href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\">Social Proof: Where Online Presence Meets Personal Branding<\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/executivecareerbrand.com\/10-best-ways-to-build-your-personal-brand-online\/\">10 Best Ways to Build Your Personal Brand Online<\/a><\/p>\n<p style=\"text-align: center;\"><a style=\"line-height: 1.5em;\" href=\"https:\/\/executivecareerbrand.com\/why-you-need-to-self-google-once-a-week\/\">Why You Need to Self-Google Once a Week<\/a><\/p>\n<p style=\"text-align: center;\"><a style=\"line-height: 1.5em;\" href=\"https:\/\/executivecareerbrand.com\/your-personal-brand-online-and-the-linkedin-privacy-dilemma\/\">Your Personal Brand Online and the LinkedIn Privacy Dilemma<\/a><\/p>\n<p style=\"text-align: center;\"><a style=\"line-height: 1.5em;\" href=\"https:\/\/executivecareerbrand.com\/how-to-use-twitter-for-personal-branding-and-executive-job-search-part-1\/\">How to Use Twitter for Personal Branding and Executive Job Search<\/a><\/p>\n<p style=\"text-align: center;\"><a style=\"line-height: 1.5em;\" href=\"https:\/\/executivecareerbrand.com\/twitter-personal-branding-time-saving-tips\/\">Twitter Personal Branding Time Saving Tips<\/a><\/p>\n<p><span style=\"line-height: 1.5em;\">graphic by <\/span>geralt<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies&#8217; c-suite executives is more critical than ever: &#8220;Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. When executives fail to speak for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,4,5,11,6,12],"tags":[60,114,181],"class_list":{"0":"post-5323","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-career-management","7":"category-executive-job-search","8":"category-executive-networking","9":"category-online-presence-online-reputation-management","10":"category-executive-personal-and-career-branding","11":"category-social-media-and-social-networking","12":"tag-c-suite-executive-job-search","13":"tag-executive-jobs","14":"tag-personal-branding","15":"entry","16":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C-suite Executives and Social Media: Are You Resistant or Engaged? - Executive Career Brand\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C-suite Executives and Social Media: Are You Resistant or Engaged? - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies&#8217; c-suite executives is more critical than ever: &#8220;Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. When executives fail to speak for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-18T11:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-03T10:13:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/12\/tree-200795_640-1-1.jpg\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"C-suite Executives and Social Media: Are You Resistant or Engaged?\",\"datePublished\":\"2015-05-18T11:51:07+00:00\",\"dateModified\":\"2023-10-03T10:13:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2014\/12\/tree-200795_640-1-1.jpg\",\"keywords\":[\"c-suite executive job search\",\"executive jobs\",\"personal branding\"],\"articleSection\":[\"Executive Career Management\",\"Executive Job Search\",\"Executive Networking\",\"Online Presence &amp; Online Reputation Management\",\"Personal Branding\",\"Social Media &amp; Social Networking\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\",\"url\":\"https:\/\/executivecareerbrand.com\/c-suite-executives-and-social-media-are-you-resistant-or-engaged\/\",\"name\":\"C-suite Executives and Social Media: Are You Resistant or Engaged? 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