{"id":5399,"date":"2024-06-10T04:46:00","date_gmt":"2024-06-10T08:46:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5399"},"modified":"2024-06-10T04:44:51","modified_gmt":"2024-06-10T08:44:51","slug":"think-like-an-executive-resume-branding-pro-what-is-personal-branding-really","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/","title":{"rendered":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding &#8230; Really?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\" alt=\"personal branding\" class=\"wp-image-19819 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"457\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\" alt=\"personal branding\" class=\"wp-image-19819 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand-300x214.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand-150x107.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>My mission in this 5-part series is to help you get inside the head of an executive resume branding strategist so, naturally, personal branding plays heavily into this series of posts.<\/p>\n\n\n\n<p>In Part 1, you learned about the first critical steps in writing your executive resume \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-targeting\/\">targeting and research the specifics about those target employers<\/a>.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">In Part 2 here, I\u2019ll discuss the next step \u2013 <em><strong>understanding what personal branding is and is NOT.<\/strong><\/em><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here\u2019s how I wrap up the series:<\/strong><\/h3>\n\n\n\n<p>Part 3 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\">Differentiate Your Unique Value Proposition and Build Personal Brand Content<\/a><\/p>\n\n\n\n<p>Part 4 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-write-your-executive-resume\/\">Strategize the Content and Write Your Personally Branded Executive Resume<\/a><\/p>\n\n\n\n<p>Part 5 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-10-resume-dos-and-donts\/\">10 Resume Do&#8217;s and Don&#8217;ts \u2013 Insider Tips To Capture Attention and Land Interviews<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Personal Branding and Why Do I Need It?<\/h2>\n\n\n\n<p>Before you can define \u2013 and begin to build and communicate \u2013 your personal brand through your resume, you need to <a href=\"https:\/\/executivecareerbrand.com\/going-to-create-your-personal-brand-you-already-have-one\/\">understand what branding is all about<\/a>.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Simply put, <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Personal branding for job search is a method to define and differentiate the unique promise of value you offer your target employers, over others competing against you. Your brand helps you communicate what makes you their best hiring choice.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Your <a href=\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\" data-wpil-monitor-id=\"310\">brand is your unique combination of driving<\/a> strengths, areas of expertise, passions, values, vision, and purpose.<\/p>\n\n\n\n<p>The things that set you apart from everyone else. These are the attributes you\u2019re known for . . . the things people rely on you for . . . the things you tap into every day, as you navigate your work day and personal life.<\/p>\n\n\n\n<p>Likewise, a brand-reinforcing, interview-generating resume is all about differentiating your value to the employers you\u2019re targeting over everyone else competing for the same kinds of jobs.<\/p>\n\n\n\n<p>First, you need to understand that <a href=\"https:\/\/executivecareerbrand.com\/25-tips-to-write-an-executive-resume-for-todays-job-search\/\">today\u2019s executive resume<\/a> is not merely a career history. It is a personal marketing document designed to sell you to employers.<\/p>\n\n\n\n<p>If you know anything about marketing, it has to do with identifying pain points of a target audience.<\/p>\n\n\n\n<p>In the case of executive job search, pain points are problems or challenges or unmet needs.<\/p>\n\n\n\n<p>And the target audience, of course, is your list of target employers.<\/p>\n\n\n\n<p><em><strong>The purpose of a resume, and your mission in creating yours, is to:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase the best you have to offer,<\/li>\n\n\n\n<li>Align that with particular needs of your target employers or gaps they must fill, and<\/li>\n\n\n\n<li>Package it all in a concise, vivid, and compelling way that will capture attention, resonate and help you land faster.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Personal Branding Is No Longer Optional<\/h2>\n\n\n\n<p>Hiring decision-makers and <a href=\"https:\/\/executivecareerbrand.com\/is-your-executive-resume-an-interesting-read\/\">executive recruiters reviewing resumes<\/a> are looking for good fit, so chemistry is very important to them.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/what-is-personal-branding-do-i-need-a-personal-brand-for-job-search\/\" data-wpil-monitor-id=\"309\">Personal branding<\/a> helps you create chemistry for your value-offer as a candidate.<\/p>\n\n\n\n<p>Branding also makes for a much more interesting resume, unlike the possibly hundreds of lifeless same-old resumes the reviewer may have in front of her.<\/p>\n\n\n\n<p>Have you ever been in the <a href=\"https:\/\/executivecareerbrand.com\/does-your-executive-resume-position-you-as-the-best-hiring-choice\/\" data-wpil-monitor-id=\"311\">position of reviewing resumes of potential hires<\/a>?<\/p>\n\n\n\n<p>Then you know that when the document gave you a feel for who that person is, and what they may be like to work with, you were much more interested in them.<\/p>\n\n\n\n<p>Hiring mistakes can be very costly in terms of time and money.<\/p>\n\n\n\n<p><em><strong>A branded resume helps hiring decision makers determine:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether you\u2019ll be a good fit in terms of leadership and management style,<\/li>\n\n\n\n<li>How you get things done and make things happen and<\/li>\n\n\n\n<li>What you can always be counted on to deliver.<\/li>\n<\/ul>\n\n\n\n<p>Branding is essentially a pre-qualifier that provides insight into your potential value to your next employer.<\/p>\n\n\n\n<p>When <a href=\"https:\/\/executivecareerbrand.com\/7-deadly-sins-of-executive-resume-writing\/\">writing your resume<\/a>, many factors will converge that need to be weighed, balanced, and strategized to breathe life into an otherwise dry, flat document and make you come alive on the printed, digital or web page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ready to sit down, work on your personal brand, and start writing your resume?<\/strong><\/h3>\n\n\n\n<p>Coming up \u2013 Part 3 in this series, in which you\u2019ll learn how to differentiate your unique value proposition and build <a href=\"https:\/\/executivecareerbrand.com\/elevate-your-executive-resume-from-bland-to-brand\/\"  data-wpil-monitor-id=\"438\">personal brand<\/a> content for your resume and other personal marketing materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More About Personal Branding and Executive Resume Writing<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\">THE Personal Branding Worksheet<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\">How to Write An Irresistible Executive Resume in 10 Steps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-reasons-why-your-executive-resume-is-not-working\/\">5 Reasons Why Your Executive Resume Is Not Working<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-deal-with-employment-gaps-in-your-resume-and-linkedin-profile\/\">How to Deal With Employment Gaps in Your Resume and LinkedIn Profile<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-resume-experts-weigh-in-on-best-resume-writing-practices\/\">Executive Resume Experts Weigh in on Best Resume Writing Practices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My mission in this 5-part series is to help you get inside the head of an executive resume branding strategist so, naturally, personal branding plays heavily into this series of posts. In Part 1, you learned about the first critical steps in writing your executive resume \u2013 targeting and research the specifics about those target [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[],"class_list":{"0":"post-5399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-10T08:46:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding &#8230; Really?\",\"datePublished\":\"2024-06-10T08:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\",\"articleSection\":[\"Executive Resume, Biography &amp; Cover Letter\",\"Personal Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\",\"url\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\",\"name\":\"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\",\"datePublished\":\"2024-06-10T08:46:00+00:00\",\"description\":\"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.\",\"breadcrumb\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png\",\"width\":640,\"height\":457},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/executivecareerbrand.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding &#8230; Really?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/executivecareerbrand.com\/#website\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"name\":\"Executive Career Brand\u2122\",\"description\":\"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.\",\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/executivecareerbrand.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\",\"name\":\"Executive Career Brand\",\"url\":\"https:\/\/executivecareerbrand.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"contentUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png\",\"width\":100,\"height\":50,\"caption\":\"Executive Career Brand\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/megguiseppi\",\"https:\/\/x.com\/megguiseppi\",\"https:\/\/www.linkedin.com\/in\/megguiseppi\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\",\"name\":\"Meg Guiseppi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g\",\"caption\":\"Meg Guiseppi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122","description":"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/","og_locale":"en_US","og_type":"article","og_title":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122","og_description":"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.","og_url":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/","og_site_name":"Executive Career Brand\u2122","article_publisher":"https:\/\/www.facebook.com\/megguiseppi","article_published_time":"2024-06-10T08:46:00+00:00","og_image":[{"url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png","type":"","width":"","height":""}],"author":"Meg Guiseppi","twitter_card":"summary_large_image","twitter_creator":"@megguiseppi","twitter_site":"@megguiseppi","twitter_misc":{"Written by":"Meg Guiseppi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#article","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/"},"author":{"name":"Meg Guiseppi","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711"},"headline":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding &#8230; Really?","datePublished":"2024-06-10T08:46:00+00:00","mainEntityOfPage":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"image":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage"},"thumbnailUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png","articleSection":["Executive Resume, Biography &amp; Cover Letter","Personal Branding"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/","url":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/","name":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding ... Really? - Executive Career Brand\u2122","isPartOf":{"@id":"https:\/\/executivecareerbrand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage"},"image":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage"},"thumbnailUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png","datePublished":"2024-06-10T08:46:00+00:00","description":"Get a handle on what personal branding really is, and is NOT, from a personal branding and executive resume branding professional.","breadcrumb":{"@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#primaryimage","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/personal-brand.png","width":640,"height":457},{"@type":"BreadcrumbList","@id":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/executivecareerbrand.com\/"},{"@type":"ListItem","position":2,"name":"Think Like an Executive Resume Branding Pro \u2013 What Is Personal Branding &#8230; Really?"}]},{"@type":"WebSite","@id":"https:\/\/executivecareerbrand.com\/#website","url":"https:\/\/executivecareerbrand.com\/","name":"Executive Career Brand\u2122","description":"Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.","publisher":{"@id":"https:\/\/executivecareerbrand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/executivecareerbrand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/executivecareerbrand.com\/#organization","name":"Executive Career Brand","url":"https:\/\/executivecareerbrand.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/","url":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","contentUrl":"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2017\/12\/02e273b.png","width":100,"height":50,"caption":"Executive Career Brand"},"image":{"@id":"https:\/\/executivecareerbrand.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/megguiseppi","https:\/\/x.com\/megguiseppi","https:\/\/www.linkedin.com\/in\/megguiseppi"]},{"@type":"Person","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711","name":"Meg Guiseppi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/executivecareerbrand.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9efda092ffdeacce0bbf2552a50ec956f2b0bc2efa2f7d6eb7b821f0efbb913?s=96&d=mm&r=g","caption":"Meg Guiseppi"}}]}},"_links":{"self":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/5399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/comments?post=5399"}],"version-history":[{"count":19,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/5399\/revisions"}],"predecessor-version":[{"id":19949,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/posts\/5399\/revisions\/19949"}],"wp:attachment":[{"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/media?parent=5399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/categories?post=5399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/executivecareerbrand.com\/wp-json\/wp\/v2\/tags?post=5399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}