{"id":5414,"date":"2024-04-18T06:03:00","date_gmt":"2024-04-18T10:03:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5414"},"modified":"2024-05-01T06:29:39","modified_gmt":"2024-05-01T10:29:39","slug":"deadly-linkedin-mistake-neglecting-seo-and-keywords","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-neglecting-seo-and-keywords\/","title":{"rendered":"Deadly LinkedIn Mistake: Neglecting LinkedIn Profile SEO and Keywords"},"content":{"rendered":"<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/seo-592740_640-1.png\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/seo-592740_640-1.png\" alt=\"LinkedIn SEO\" class=\"wp-image-5415 lazyload\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/03\/seo-592740_640-1.png\" alt=\"LinkedIn SEO\" class=\"wp-image-5415 lazyload\"\/><\/noscript><\/a><\/figure>\n<\/div>\n\n\n<p>LinkedIn is a powerful tool for executive job search. Being mindful of Personal SEO, and LinkedIn Profile SEO in particular, makes LinkedIn an even more powerful tool.<\/p>\n\n\n\n<p>LinkedIn is THE social network for job search and career.<\/p>\n\n\n\n<p>So it&#8217;s the best place online to reconnect with your neglected network, expand your network to include new people (including <a href=\"https:\/\/executivecareerbrand.com\/executive-job-search-how-recruiters-find-you\/\">executive recruiters<\/a>), and demonstrate your subject matter expertise and thought leadership.<\/p>\n\n\n\n<p>Even if you passively sit back and don&#8217;t take advantage of the <a href=\"https:\/\/executivecareerbrand.com\/showcase-your-personal-brand-with-linkedin-comments\/\">many networking activities and features<\/a> LinkedIn offers, a fully fleshed out, keyword-rich, SEO-friendly LinkedIn profile will help you land a great-fit gig.<\/p>\n\n\n\n<p>Your profile will sit there, drawing the right people to it, and to the unique value you offer.<\/p>\n\n\n\n<p>But I strongly urge you not to be passive with LinkedIn, when you&#8217;re actively job-hunting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is SEO and Why Are Keywords So Important?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg\" alt=\"LinkedIn keywords\" class=\"wp-image-15590 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg\" alt=\"LinkedIn keywords\" class=\"wp-image-15590 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/01\/keywords-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Keywords play an&nbsp;<a href=\"https:\/\/executivecareerbrand.com\/how-search-engine-optimization-seo-impacts-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">important role in your personal SEO<\/a>. That is, the keywords and phrases you will use in your personal marketing materials (LinkedIn profile, resume, online presence, etc.) to help people find you online.<\/p>\n\n\n\n<p>Here\u2019s how it works:<\/p>\n\n\n\n<p>Google and other search engines strive to deliver the most relevant, helpful search results, when you enter words and phrases in a browser or search field.<\/p>\n\n\n\n<p>One of the many factors they use to prioritize search results is on-topic content with substance, that includes the words and phrases being searched (that is, <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\">relevant keywords<\/a>).<\/p>\n\n\n\n<p>When people look online to find people to meet their various needs, they search certain words and see what comes up.<\/p>\n\n\n\n<p>You know this, if you\u2019ve ever searched online for a professional to help you with home repairs, or other services, or if you\u2019re researching various topics.<\/p>\n\n\n\n<p>You search for, say, \u201cheating contractor, city, state\u201d and begin the process of assessment and selection, based on what you find.<\/p>\n\n\n\n<p>It works pretty much the same way in job search.<\/p>\n\n\n\n<p>Recruiters and hiring managers at the companies you&#8217;re targeting search on keywords relevant to the kinds of candidates they\u2019re seeking, such as \u201cInformation Technology Executive, Enterprise Business Systems\u201d.<\/p>\n\n\n\n<p>Working from this understanding, you need to determine which are the right keywords for your particular job search.<\/p>\n\n\n\n<p>Then you need to place those keywords in the right places in any job search-related content you create.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is LinkedIn Profile SEO?<\/h2>\n\n\n\n<p>LinkedIn Profile SEO refers to optimizing your <a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\/\">LinkedIn profile<\/a> with the relevant keywords and phrases that will lead hiring decision makers to your profile.<\/p>\n\n\n\n<p>Strategically placed, the right keywords elevate your search rankings in <a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\">LinkedIn\u2019s search engine<\/a>, increasing your profile\u2019s Search Engine Optimization (SEO) and significantly boosting the likelihood you\u2019ll be found and considered by them.<\/p>\n\n\n\n<p>Along with containing enough of the right keywords in the right places, it\u2019s important for your <a href=\"https:\/\/executivecareerbrand.com\/experts-debate-linkedin-vs-the-executive-resume\/\"  data-wpil-monitor-id=\"117\">LinkedIn profile<\/a> to contain plenty of content. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">More content = more relevant keywords = better findability<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Some LinkedIn profile sections carry better SEO weight<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/05\/businessman-2682712_640.jpg\" alt=\"LinkedIn Personal Branding\" class=\"wp-image-7668 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"319\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/05\/businessman-2682712_640.jpg\" alt=\"LinkedIn Personal Branding\" class=\"wp-image-7668 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/05\/businessman-2682712_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/05\/businessman-2682712_640-150x75.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/05\/businessman-2682712_640-300x150.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"line-height: 1.5em;\">The content in every section of your <a href=\"https:\/\/executivecareerbrand.com\/3-big-mistakes-that-screw-up-your-linkedin-professional-headline\/\">LinkedIn profile<\/a> should contain the most-searched relevant keywords specific to your targets, and support your personal brand and the value you offer them.<\/span><\/p>\n\n\n\n<p>But the content in certain sections \u2013 typically those that sit higher on the web page on which your profile sits \u2013 rank higher with <a href=\"https:\/\/executivecareerbrand.com\/5-deadly-linkedin-mistakes\/\"  data-wpil-monitor-id=\"251\">LinkedIn\u2019s<\/a> search algorithm.<\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/linkedin-keywords-get-found-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Especially important places for LinkedIn Profile SEO <\/a>are your name field, profile headline, Skills section, and job titles.<\/p>\n\n\n\n<p>But don&#8217;t neglect the <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\">About section<\/a>.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">With 2,600 characters at your disposal, the About section also needs to be packed with your most brand-reinforcing relevant keywords.<\/span><\/p>\n\n\n\n<p>Same holds true for the other <a href=\"https:\/\/executivecareerbrand.com\/brand-yourself-in-the-5-long-linkedin-profile-sections\/\">long profile sections<\/a>, like Experience, Projects and Recommendations.<\/p>\n\n\n\n<p>Since these sections allow for more content, they offer an excellent opportunity to flesh out with more of your relevant keywords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where do you find these make-or-break relevant keywords?<\/h2>\n\n\n\n<p>By researching each of the employers on your target list to determine which areas of expertise, strengths and other qualifications candidates must possess to help them meet certain challenges and needs of theirs.<\/p>\n\n\n\n<p>But wait . . . Maybe you need to take a step back.<\/p>\n\n\n\n<p>You need to start by <a aria-label=\"identify at least 10 companies (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifying several target companies<\/a> and\/or organizations that will be a mutual good fit. <\/p>\n\n\n\n<p>Then <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\">dive into researching them<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: 1.17em; line-height: 1.5em;\">More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/checklist-optimize-linkedin-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Essential Checklist to Optimize LinkedIn For Executive Job Search (opens in a new tab)\">Essential Checklist to Optimize LinkedIn For Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/3-ways-to-make-your-online-networking-count\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Ways To Make Your Social Networking Count (opens in a new tab)\">3 Ways To Make Your Social Networking Count<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-reasons-your-linkedin-profile-isnt-working\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"5 Reasons Your LinkedIn Profile Isn\u2019t Working (opens in a new tab)\">5 Reasons Your LinkedIn Profile Isn\u2019t Working<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-linkedin-make-the-executive-resume-obsolete\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Does LinkedIn Make the Executive Resume Obsolete? (opens in a new tab)\">Does LinkedIn Make the Executive Resume Obsolete?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is a powerful tool for executive job search. Being mindful of Personal SEO, and LinkedIn Profile SEO in particular, makes LinkedIn an even more powerful tool. LinkedIn is THE social network for job search and career. So it&#8217;s the best place online to reconnect with your neglected network, expand your network to include new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,11,12],"tags":[],"class_list":{"0":"post-5414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-online-presence-online-reputation-management","8":"category-social-media-and-social-networking","9":"entry","10":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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