{"id":5421,"date":"2024-06-20T04:50:00","date_gmt":"2024-06-20T08:50:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5421"},"modified":"2024-09-10T05:38:40","modified_gmt":"2024-09-10T09:38:40","slug":"think-like-an-executive-resume-branding-pro-build-your-personal-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/","title":{"rendered":"Think Like an Executive Resume Branding Pro \u2013 Define Your Personal Brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg\" alt=\"personal branding\" class=\"wp-image-19851 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg\" alt=\"personal branding\" class=\"wp-image-19851 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Defining your personal brand and getting it into your executive resume and other job search personal marketing materials (<a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\">LinkedIn profile<\/a>, bio, cover letters, etc.) is no longer optional.<\/p>\n\n\n\n<p>To help you prepare to write a resume that will help you compete in today&#8217;s job market \u2014&nbsp;<em>or to help you collaborate with a professional resume writer<\/em> \u2014&nbsp;I\u2019ve written this 5-part series, from my insider\u2019s perspective.<\/p>\n\n\n\n<p>In Part 3 here, I\u2019m focusing on the steps you\u2019ll take to define, differentiate and communicate your personal brand, and then begin building content around your unique promise of value to your target employers.<\/p>\n\n\n\n<p><em><strong>Catch up with Parts 1 and 2 of this 5-part series:<\/strong><\/em><\/p>\n\n\n\n<p>Part 1 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-targeting\/\">Target Your Executive Resume for the Hidden Job Market<\/a><\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">Part 2 \u2013 <\/span><a style=\"line-height: 1.5em;\" href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-what-is-personal-branding-really\/\">What Personal Branding Is and Is NOT<\/a><\/p>\n\n\n\n<p><em style=\"line-height: 1.5em;\"><strong>Here\u2019s what you\u2019ll learn in the last two parts of the series:<\/strong><\/em><\/p>\n\n\n\n<p>Part 4 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-write-your-executive-resume\/\">Strategize the Content and Write Your Personally Branded Executive Resume<\/a><\/p>\n\n\n\n<p>Part 5 \u2013 <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-10-resume-dos-and-donts\/\">10 Resume Do&#8217;s and Don&#8217;ts \u2013 Insider Tips To Capture Attention and Land Interviews<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to define your personal brand for executive job search<\/h2>\n\n\n\n<p>Start with my <a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noopener\">worksheets for personal branding and executive job search.<\/a><\/p>\n\n\n\n<p>These are the 4 proprietary worksheets I&#8217;ve perfected over my 25+ years as a careers professional . . . the ones that have helped my clients <a href=\"https:\/\/executivecareerbrand.com\/one-big-reason-youre-not-landing-the-job\/\" data-wpil-monitor-id=\"321\">land the jobs<\/a> they coveted and deserved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"line-height: 1.5em;\">Develop a few defining career success stories for your executive resume<\/span><\/strong><\/h3>\n\n\n\n<p>Draw out your top career accomplishments that will be most relevant to your target employers. <\/p>\n\n\n\n<p>Zero in on critical contributions you made that were the most valuable to past employers, and that will best align with how you will help your target employers meet specific current needs.<\/p>\n\n\n\n<p>Your \u201cstories\u201d will provide clear, brand-supporting evidence in <a href=\"https:\/\/executivecareerbrand.com\/dont-play-it-too-safe-with-your-executive-resume\/\">your executive resume<\/a> of how you tackle and overcome challenges, bring benefits to employers, and make things happen.<\/p>\n\n\n\n<p>Illuminate these accomplishments using the <a href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\">C-A-R (Challenge \u2013 Actions \u2013 Results)<\/a> or the S-T-A-R (Situation \u2013 Task \u2013 Actions \u2013 Results) exercise.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">You may not have room in your resume for all your stories. Keep the rest ready for interviewing and\/or use them in a separate <a href=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2010\/10\/CEO-Global-Operations-Leadership-Profile1-1.pdf\">Leadership Initiatives Profile<\/a> (see example).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: 1em; line-height: 1.5em;\"><span style=\"line-height: 1.5em;\">Link vibrant branding to your value proposition<\/span><\/strong><\/h3>\n\n\n\n<p>Showcase the monetized value you\u2019re offering. Build in proof (with figures, percentages, and dollar amounts, when possible) that you have a history of impacting bottom line and will do so for your next employer too.<\/p>\n\n\n\n<p>Based on your C-A-Rs work, craft several achievement statements that will send a strong message.<\/p>\n\n\n\n<p>For best impact, introduce the contribution with the standout result(s) first, then concisely explain how you got there, <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" data-wpil-monitor-id=\"322\">including relevant keywords<\/a><\/p>\n\n\n\n<p>Here&#8217;s one such C-A-Rs story that will certainly hit home:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cGenerated $7 million year-over-year incremental margin by standardizing yield improvement with simple, sequenced initiatives. Everyone involved knew what, when and how to address margin improvement.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For various reasons, not all of your achievements can be anchored to dollars, in which case using percentages may be an option.<\/p>\n\n\n\n<p>If so, indicate how you improved processes, communications, team performance, etc. Try framing this as a before-and-after comparison of how well things were running once your solutions were introduced, to how it was before.<\/p>\n\n\n\n<p>Again, lead your achievement statements with the high-impact results first:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cReduced turnover 50% and improved metrics by innovating value-added staff models to incentivize and engage everyone in the mission.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>If you have no percentage or dollar amount improvements that you can use, a simple before-and-after comparison of how you improved operations or processes should do the trick.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong style=\"font-size: 1em; line-height: 1.5em;\">Add a stand-alone value-driven brand statement to your executive resume<\/strong><\/h3>\n\n\n\n<p>Although your brand should be evident throughout your resume, a designated brand statement placed at the top of <a href=\"https:\/\/executivecareerbrand.com\/what-not-to-put-in-your-c-level-executive-resume\/\">your resume<\/a>, in itself, is a powerful differentiating visual feature.<\/p>\n\n\n\n<p>It should vividly announce what you\u2019re offering and how you\u2019re different from others who do the same work. A dramatic element like this will immediately draw in the reader.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/executivecareerbrand.com\/elevate-your-executive-resume-from-bland-to-brand\/\"  data-wpil-monitor-id=\"439\">personal brand<\/a> statement is not a string of keywords and generic claims such as this one for a senior healthcare generalist consultant:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\" data-wpil-monitor-id=\"323\">&#8220;Senior executive<\/a> with extensive experience developing and managing quality organizations, and leading complex quality upgrade projects within the healthcare industry.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>That statement really says next to nothing about that person. It could apply to almost anyone like him.<\/p>\n\n\n\n<p>Would reading it compel you want to talk to him?<\/p>\n\n\n\n<p>How about this one instead?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;An open-door, empathetic leader, I\u2019m a project and operations guy in healthcare who finds the right strategy to get things done, ensures the right people are in the room and expertly navigates ambiguity.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Always remember that <a href=\"https:\/\/executivecareerbrand.com\/ignore-the-hype-what-authentic-personal-branding-is-and-is-not\/\" data-wpil-monitor-id=\"324\">authentic branding has personality<\/a> and generates chemistry.<\/p>\n\n\n\n<p><em><strong>Fashion a statement of no more than 3 lines that:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captures your style,<\/li>\n\n\n\n<li>Comes from your own voice,<\/li>\n\n\n\n<li>Has a colloquial feel . . . something you&#8217;d actually be comfortable saying to people out loud, and<\/li>\n\n\n\n<li>Lays out your brand attributes.<\/li>\n<\/ul>\n\n\n\n<p>Just as you are unique, your brand statement should be unique to you.<\/p>\n\n\n\n<p><span style=\"line-height: 1.5em;\">If you complete all the exercises above (including the worksheets), you\u2019re nearly finished with the information-mining part of the executive <a href=\"https:\/\/executivecareerbrand.com\/7-things-i-learned-about-resume-writing-that-changed-everything\/\">resume writing<\/a> process.<\/span><\/p>\n\n\n\n<p>In the final two parts of this series, I\u2019ll show you how to pull all the pieces together and actually write your <a href=\"https:\/\/executivecareerbrand.com\/my-executive-resume-is-too-long-what-to-do\/\">executive resume<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Personal Branding and Executive Resume Writing<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\">THE Personal Branding Worksheet<\/a><\/p>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\">How to Write An Irresistible Executive Resume in 10 Steps<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/5-reasons-why-your-executive-resume-is-not-working\/\">5 Reasons Why Your Executive Resume Is Not Working<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-deal-with-employment-gaps-in-your-resume-and-linkedin-profile\/\">How to Deal With Employment Gaps in Your Resume and LinkedIn Profile<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-resume-experts-weigh-in-on-best-resume-writing-practices\/\">Executive Resume Experts Weigh in on Best Resume Writing Practices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining your personal brand and getting it into your executive resume and other job search personal marketing materials (LinkedIn profile, bio, cover letters, etc.) is no longer optional. To help you prepare to write a resume that will help you compete in today&#8217;s job market \u2014&nbsp;or to help you collaborate with a professional resume writer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7,6],"tags":[],"class_list":{"0":"post-5421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-resume-career-biography-cover-letter","7":"category-executive-personal-and-career-branding","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think Like an Executive Resume Branding Pro \u2013 Define Your Personal Brand - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Crafting your executive resume? 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Tips from an executive resume branding professional to define your personal brand for executive job search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T08:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T09:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"Think Like an Executive Resume Branding Pro \u2013 Define Your Personal Brand\",\"datePublished\":\"2024-06-20T08:50:00+00:00\",\"dateModified\":\"2024-09-10T09:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg\",\"articleSection\":[\"Executive Resume, Biography &amp; Cover Letter\",\"Personal Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\",\"url\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\",\"name\":\"Think Like an Executive Resume Branding Pro \u2013 Define Your Personal Brand - Executive Career Brand\u2122\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/networking-branding.jpg\",\"datePublished\":\"2024-06-20T08:50:00+00:00\",\"dateModified\":\"2024-09-10T09:38:40+00:00\",\"description\":\"Crafting your executive resume? 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