{"id":5504,"date":"2019-02-26T07:22:03","date_gmt":"2019-02-26T12:22:03","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5504"},"modified":"2019-11-08T10:06:36","modified_gmt":"2019-11-08T15:06:36","slug":"dare-to-express-your-true-personal-brand","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/dare-to-express-your-true-personal-brand\/","title":{"rendered":"Dare to Express Your True Personal Brand"},"content":{"rendered":"

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\u201cWhy fit in when you were born to stand out?\u201d<\/em>\u00a0\u2014 Dr. Seuss<\/h2>\n

My clients\u00a0\u2212\u00a0c-suite and senior-level executive job seekers\u00a0\u2212 work hard with me through my personal branding and job search readiness process.<\/p>\n

They\u2019re eager to open up and dig deep so that I can differentiate their unique ROI in their LinkedIn profiles<\/a>, resumes<\/a>, biographies<\/a>, etc., and position them as a great fit for the employers they’re targeting.<\/p>\n

Most of my clients embrace their true personal brand.<\/strong><\/h3>\n

They see the value of the process and know all their hard work completing the Personal Branding worksheet<\/a> and others was worth it.<\/p>\n

They’re thrilled with their LinkedIn profile, resume and other personal marketing materials. We’ve gotten to the meat of who they truly are. They\u00a0 stand out and above their competitors.<\/p>\n

The vast majority of them understand that true personal branding is more than keywords and descriptions of hard skills.<\/p>\n

They know they can’t overlook the “personal<\/a>” in their personal brand.<\/p>\n

To generate chemistry, they know it\u2019s important to communicate their passions, values, personality and how they get things done.<\/p>\n

But some are resistant to true personal branding.<\/strong><\/h3>\n

Every once in a while, when reviewing the content I’ve written for them, a client regresses.<\/p>\n

They suddenly fear that by giving a feel for their personality, they’ll come off as too different. They don’t give themselves permission to be authentically \u201cthem\u201d.<\/p>\n

This is especially true of clients who haven’t been in a job search for many years.<\/p>\n

They still want a resume like the one they used in 1998<\/a>\u00a0. . . an anemic, flat document with hard skills as the sole focus.\u00a0“Sameness” was the goal.<\/p>\n

They’re concerned that too much information in their LinkedIn profile<\/a> will be overkill, and come across as boasting.<\/p>\n

And they’re uncomfortable using storytelling in their LinkedIn profile content, which is the best way to make a connection with people assessing them through their profile.<\/p>\n

They forget, or haven’t fully grasped, that sameness won’t sell them. Differentiation will.<\/p>\n

Why true personal branding matters in executive job search.<\/strong><\/h3>\n

Without true personal branding<\/a>\u00a0in their personal marketing materials, executives are likely to:<\/p>\n