{"id":5609,"date":"2020-11-17T08:24:09","date_gmt":"2020-11-17T13:24:09","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5609"},"modified":"2020-11-17T08:21:04","modified_gmt":"2020-11-17T13:21:04","slug":"the-secret-of-personal-branding-be-authentic","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/the-secret-of-personal-branding-be-authentic\/","title":{"rendered":"The Secret of Personal Branding \u2013 Be Authentic!"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/executivecareerbrand.com\/executive-career-services\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/10\/authenticity-924569_640-1.jpg\" alt=\"authenticity-924569_640\" class=\"wp-image-5611 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"359\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/10\/authenticity-924569_640-1.jpg\" alt=\"authenticity-924569_640\" class=\"wp-image-5611 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/10\/authenticity-924569_640-1.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2015\/10\/authenticity-924569_640-1-300x168.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<p>I find that many people have a hard time grasping what personal branding really is. One of the most important things is to be authentic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Differentiate to Land<\/strong><\/h3>\n\n\n\n<p>In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over your competitors.<\/p>\n\n\n\n<p>Your resume, biography, <a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile<\/a> and other marketing communications need to make you stand out and above your competitors in the job market. You need to clearly showcase what makes you a better fit than the rest to help them meet their current needs and challenges.<\/p>\n\n\n\n<p>By <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeting and researching<\/a> specific companies you&#8217;ll uncover their pain points and be able to determine what makes you a best-fit for them.<\/p>\n\n\n\n<p>Many job seekers slip up because they strive for sameness. They think that, in order to compete, they need to come across as just like all the other candidates. But sameness won\u2019t set them apart. Differentiation will.<\/p>\n\n\n\n<p>Leveraging the &#8220;<a href=\"https:\/\/executivecareerbrand.com\/dare-to-express-your-true-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal&#8221; part of personal branding<\/a> will help to differentiate you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Branding Is Not Just the Right Keywords<\/strong><\/h3>\n\n\n\n<p>Think about the hiring decision makers reviewing and assessing candidates through their LinkedIn profiles (usually first) and other online presence, and then their career documents (<a href=\"https:\/\/executivecareerbrand.com\/how-to-write-an-irresistible-c-level-executive-resume-in-10-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">resume<\/a>, <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-c-level-executive-career-brand-biography\/\" target=\"_blank\" rel=\"noreferrer noopener\">biography<\/a>, etc.).<\/p>\n\n\n\n<p>Sure, you still need to reinforce that you possess the required skill sets and expertise specific to your target employers. That&#8217;s all about using the right keywords and phrases in the content.<\/p>\n\n\n\n<p>But you need to go beyond these basics.<\/p>\n\n\n\n<p>You need to generate chemistry. And you need to make your content a more interesting read than the other candidates. Capture the attention of hiring professionals \u201cabove the fold\u201d, and compel them to read your entire LinkedIn profile, or resume, or biography.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">How do you stand out from the crowd and generate chemistry?<\/span><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Give Yourself Permission To Be Authentic<\/strong><\/h3>\n\n\n\n<p>Don\u2019t be afraid to say things you\u2019ve never seen in a LinkedIn profile or resume. Things like you\u2019re \u201c<em>a champion for innovative, far-fetched ideas<\/em>\u201d . . . or that you\u2019re \u201c<em>not intimidated by unknowns<\/em>\u201d . . . or that you\u2019re &#8220;<em>all about educating and inspiring teams to become great &#8216;doers&#8217;<\/em>&#8220;.<\/p>\n\n\n\n<p><em>[I offer these examples to prompt your own differentiating brand messaging. Don&#8217;t even think about &#8220;borrowing&#8221; these phrases. You don\u2019t want to <a href=\"https:\/\/executivecareerbrand.com\/7-reasons-not-to-copy-someone-elses-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">copy someone else\u2019s brand<\/a>. You&#8217;re an original, right?]<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Write Vibrant Personal Brand Content<\/strong><\/h3>\n\n\n\n<p>Make the content in your resume, LinkedIn profile, etc. come alive with your personal qualities that have benefited past employers, in a way that will compel future employers to see you as the best-fit hiring choice. [See my article, <a href=\"https:\/\/executivecareerbrand.com\/how-to-build-personal-brand-content-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Building Personal Brand Content for Your Executive Job Search<\/a>]<\/p>\n\n\n\n<p>I have my clients dig deep, using a tool similar to my <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">10-step Personal Branding worksheet<\/a>. Here are 4 other questions I ask my clients to prompt them to be authentic and define what differentiates them:<\/p>\n\n\n\n<p>1. What kinds of business challenges do you like to solve the most and why?<\/p>\n\n\n\n<p>2. How would you describe your leadership or management style?<\/p>\n\n\n\n<p>3. What do you believe gives you an advantage over those you&#8217;ll be competing against in the job market?<\/p>\n\n\n\n<p>4. What makes you (above others competing for the same jobs) uniquely qualified to help your target employers overcome the challenges they\u2019re facing right now?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p>You know that old expression, \u201cYou only have one chance to make a first impression.\u201d Create personal brand messaging that captures attention at first glance and holds people\u2019s attention, because it differentiates the authentic you.<\/p>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\"><strong>More About Personal Branding in Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Personal Branding is NOT<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/12-ways-to-build-personal-brand-evangelism\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Ways To Build Personal Brand Evangelism<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-brand-online-reputation-management-relevance-quality-diversity-volumeconsistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Executive Brand Online Reputation Management: How to Build Your Brand Online<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/21-ways-your-executive-brand-drives-your-career\/\" target=\"_blank\" rel=\"noreferrer noopener\">21 Ways Your Personal Brand Drives Your Executive Career<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I find that many people have a hard time grasping what personal branding really is. One of the most important things is to be authentic. Differentiate to Land In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over your competitors. Your resume, biography, LinkedIn profile [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[112,181],"class_list":{"0":"post-5609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-executive-job-search","9":"tag-personal-branding","10":"entry","11":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secret of Personal Branding \u2013 Be Authentic! - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"I find that many people have a hard time grasping what personal branding really is. One of the most important things is to be authentic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/the-secret-of-personal-branding-be-authentic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret of Personal Branding \u2013 Be Authentic! - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"I find that many people have a hard time grasping what personal branding really is. 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