{"id":5769,"date":"2021-05-06T06:56:00","date_gmt":"2021-05-06T10:56:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5769"},"modified":"2023-08-10T05:01:25","modified_gmt":"2023-08-10T09:01:25","slug":"how-to-balance-personal-branding-with-personal-seo","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/how-to-balance-personal-branding-with-personal-seo\/","title":{"rendered":"How to Balance Personal Branding With Personal SEO"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/executivecareerbrand.com\/get-primed-to-land-a-great-fit-new-gig\/\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/02\/seo-1084769_640-1.jpg\" alt=\"balance personal branding with personal SEO\" class=\"wp-image-5770 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/02\/seo-1084769_640-1.jpg\" alt=\"balance personal branding with personal SEO\" class=\"wp-image-5770 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/02\/seo-1084769_640-1.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/02\/seo-1084769_640-1-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<p>Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand.<\/p>\n\n\n\n<p>But many people don\u2019t know how to strike the right balance between them, as they write their job search marketing documents and online profiles \u2013 executive resume, biography, LinkedIn profile, etc.<\/p>\n\n\n\n<p>Let\u2019s first look quickly at what these two components are, and how they impact job search:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are Personal SEO and Personal Branding?<\/strong><\/h3>\n\n\n\n<p>Personal SEO (Search Engine Optimization) is all about the relevant keywords and phrases (typically your \u201chard\u201d skills) you possess that recruiters and hiring managers most search online to source and assess candidates like you.<\/p>\n\n\n\n<p>Personal branding is also about those keywords, so branding does incorporate personal SEO.<\/p>\n\n\n\n<p>But personal branding goes beyond that and incorporates &#8220;softer&#8221; skills \u2013 those personal attributes and qualities you possess that people rely on you for, and that indicate the kind of person you are, what you\u2019re like to work with and how you get things done . . . <em>that is, your personality.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get a Handle on Sameness vs. Differentiation<\/strong><\/h3>\n\n\n\n<p>To take this a little further, <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">personal branding is all about differentiation<\/a>.<\/p>\n\n\n\n<p>Defining your personal brand is wrapped around identifying what makes you unique and different from your competitors, and communicating those qualities in personal marketing content (resume, biography, LinkedIn profile, etc.) designed to position you as a good fit for your target audience.<\/p>\n\n\n\n<p>Conversely, personal SEO is more about sameness<\/p>\n\n\n\n<p>Working on personal SEO is wrapped around uncovering and incorporating in your content the same relevant keywords and phrases that your competitors will also be using to help them get found online.<\/p>\n\n\n\n<p><em><strong>Hmmm . . . Differentiation vs. sameness. Can these two opposing imperatives come together harmoniously?<\/strong><\/em><\/p>\n\n\n\n<p>When writing your personal brand content, you need to strike just the right balance of personal SEO vs. personal branding . . . or hard vs. soft skills . . . in a way that will make you stand out and above your competitors, and resonate with your target employers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spice Up Your Personal Brand Content<\/strong><\/h3>\n\n\n\n<p>Unfortunately, many job seekers, and many career professionals (some of them self-proclaimed \u201cpersonal branding experts\u201d) who write resumes, LinkedIn profiles and other content for job seekers, get stuck on personal SEO, and neglect the full personal brand story.<\/p>\n\n\n\n<p>They string together relevant keywords and phrases (or \u201chard\u201d skills) in a dry, lifeless paragraph and call it a <a href=\"https:\/\/executivecareerbrand.com\/what-personal-branding-is-not\/\">personal brand<\/a> statement. They do a good job with SEO, but forget all about <a href=\"https:\/\/executivecareerbrand.com\/dare-to-express-your-true-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">the \u201cpersonal\u201d part<\/a>.<\/p>\n\n\n\n<p>The way to truly differentiate yourself, and attract your target employers, is to find a compelling balance of personal SEO and personal brand qualities, and wrap them all around concise, to-the-point <a href=\"https:\/\/executivecareerbrand.com\/how-to-build-personal-brand-content-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">content that markets your unique RO<\/a>I (Return on Investment) to your target employers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Be Authentic and Get Personal<\/strong><\/h3>\n\n\n\n<p>Go beyond personal SEO when writing your content. <a href=\"https:\/\/executivecareerbrand.com\/the-secret-of-personal-branding-be-authentic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Be authentic<\/a>.<\/p>\n\n\n\n<p>Don\u2019t forget that executive recruiters and hiring decision makers at your target companies want to get a feel for what you\u2019re like to work with and how you will fit their company culture. Culture fit is very important to them.<\/p>\n\n\n\n<p>Never underestimate the power of personal or softer touchpoints in your job search marketing content to generate chemistry, and make the content a much more interesting read.<\/p>\n\n\n\n<p>Mixing it up well with Personal SEO and personal branding will help you do a better job of capturing the attention of people who may be reviewing mountains of content when assessing candidates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p>Take the time to dig deep, and define and differentiate the hard and soft skills that make you unique and valuable to your target employers.<\/p>\n\n\n\n<p>Take into account what makes you different, and what makes you the same as, or equal to, your competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Personal SEO and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-and-why-personal-branding-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">How and Why Personal Branding Works<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-search-engine-optimization-seo-impacts-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Search Engine Optimization (SEO) Impacts Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/personal-seo-in-executive-job-search-whats-in-a-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personal SEO in Executive Job Search: What\u2019s in a Name?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/why-you-need-to-self-google-once-a-week\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why You Need to Self-Google Once a Week<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Proof: Where Online Presence Meets Personal Branding<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/strong-online-presence-to-compete\/\" target=\"_blank\" rel=\"noreferrer noopener\">Is Your Online Presence Strong Enough to Compete?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don\u2019t know how to strike the right balance between them, as they write their job search marketing documents and online profiles \u2013 executive resume, biography, LinkedIn profile, etc. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,6],"tags":[181,185,197],"class_list":{"0":"post-5769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-executive-personal-and-career-branding","8":"tag-personal-branding","9":"tag-personal-seo","10":"tag-social-media","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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