{"id":5957,"date":"2023-07-05T05:29:00","date_gmt":"2023-07-05T09:29:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=5957"},"modified":"2025-06-11T05:28:49","modified_gmt":"2025-06-11T09:28:49","slug":"showcase-your-personal-brand-with-linkedin-comments","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/showcase-your-personal-brand-with-linkedin-comments\/","title":{"rendered":"Personal Branding with LinkedIn Comments"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1.png\" alt=\"LinkedIn comments personal branding\" class=\"wp-image-5962 lazyload\" width=\"619\" height=\"623\"\/><noscript><img decoding=\"async\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1.png\" alt=\"LinkedIn comments personal branding\" class=\"wp-image-5962 lazyload\" width=\"619\" height=\"623\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1.png 636w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1-150x150.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1-298x300.png 298w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2016\/10\/comments-151907_640-1-1-100x100.png 100w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p>One of the easiest and quickest LinkedIn ways to network with people you want to connect with \u2013 or those whose radar you want to get on \u2013 is to engage in their activity on LinkedIn. You can easily do this with LinkedIn comments.<\/p>\n\n\n\n<p>In fact, you can create a really powerful personal marketing strategy on LinkedIn just by commenting alone.<\/p>\n\n\n\n<p>First, follow various people on LinkedIn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People who are (or may be) hiring decision makers at your target companies\/organizations<\/li>\n\n\n\n<li>Executive recruiters<\/li>\n\n\n\n<li>Influencers in your industry<\/li>\n\n\n\n<li>Others relevant to your job search<\/li>\n<\/ul>\n\n\n\n<p>Then be on the lookout for <a href=\"https:\/\/executivecareerbrand.com\/keep-your-personal-brand-top-of-mind-with-linkedin-updates\/\">updates of theirs in your LinkedIn<\/a> stream that you can intelligently comment on. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Short and sweet is fine, but strive to comment as often as you can<\/strong><\/h3>\n\n\n\n<p>Your comments don&#8217;t have to be long \u2013 even a few sentences can have a big impact \u2013 but they should be meaningful and hopefully prompt others to chime in.<\/p>\n\n\n\n<p>The more commenting you do, the more top-of-mind you&#8217;ll be with the people you want to make aware of you.<\/p>\n\n\n\n<p>Besides getting your name in front of these people, you&#8217;ll make them happy. Your compelling comments can help generate more comments, views and reactions to their updates.<\/p>\n\n\n\n<p>And the more you comment on people&#8217;s posts, the more likely they will be to comment on yours. They&#8217;ll want to reciprocate your kindness in commenting.<\/p>\n\n\n\n<p>Your LinkedIn comments will help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extend your <a rel=\"noreferrer noopener\" aria-label=\"online presence (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/strong-online-presence-to-compete\/\" target=\"_blank\">online presence<\/a><\/li>\n\n\n\n<li>Increase <a rel=\"noreferrer noopener\" aria-label=\"brand evangelism (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/12-ways-to-build-personal-brand-evangelism\/\" target=\"_blank\">brand evangelism<\/a><\/li>\n\n\n\n<li>Expand your network<\/li>\n\n\n\n<li>Stay top-of-mind with people who can help you meet your career goals<\/li>\n<\/ul>\n\n\n\n<p>Regularly posting brand-reinforcing LinkedIn comments is a powerful way to accomplish those things. Since you probably won\u2019t be writing more than a paragraph or two, at most, it&#8217;s also quick and easy.<\/p>\n\n\n\n<p>LinkedIn comes to the rescue offering several ways and places to post your comments on relevant topics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>First, two cautions:<\/strong> <\/h3>\n\n\n\n<p>1. NEVER post <a href=\"https:\/\/executivecareerbrand.com\/how-to-lose-friends-and-alienate-people-with-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">snarky comments<\/a> on LinkedIn, or anywhere else. Ranting and raving against people reflects badly on you, and marks you as an undesirable candidate. Always be respectful and professional in any of the content you share with people.<\/p>\n\n\n\n<p>2. If you&#8217;re job hunting under cover, don&#8217;t put anything in comments that will &#8220;out&#8221; your job search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Places for LinkedIn Comments<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. LinkedIn comments in updates<\/strong><\/h3>\n\n\n\n<p>Have you noticed the steady march of posts moving through your home page stream on LinkedIn? <\/p>\n\n\n\n<p>People are updating their networks on what they&#8217;re doing, reading and thinking about. Consequently, they&#8217;re hoping others will like, share, react to and comment on their posts.<\/p>\n\n\n\n<p>It&#8217;s time to dive into the action yourself.<\/p>\n\n\n\n<p>Note that <a rel=\"noreferrer noopener\" aria-label=\"updates in your stream (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/\" target=\"_blank\">updates in your stream<\/a> are different from updating your profile with new content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. LinkedIn comments in Group discussions<\/strong><\/h3>\n\n\n\n<p>Haven\u2019t gotten involved much with Groups? If you\u2019re actively job hunting, now\u2019s the time.<\/p>\n\n\n\n<p>Active involvement with <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn Groups (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-forgetting-linkedin-groups\/\" target=\"_blank\">LinkedIn Groups<\/a> is a terrific way to communicate your brand directly to key decision makers at your target companies or organizations.<\/p>\n\n\n\n<p>Search the thousands of Groups on LinkedIn to identify relevant ones to join. <\/p>\n\n\n\n<p>One good tip is to look at the <a href=\"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/\"  data-wpil-monitor-id=\"159\">LinkedIn profiles<\/a> of people with similar job titles as yours to see which Groups they belong to. Also check out which Groups people who work at your <a href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\">target companies<\/a> belong to.<\/p>\n\n\n\n<p>Along with starting new Group discussions, commit to regularly posting comments to existing relevant discussions. Choose topics that will allow you to position yourself as an industry thought leader and subject matter expert. Strive to demonstrate the value you offer.<\/p>\n\n\n\n<p>Be careful with the Groups you&#8217;re active with. If you&#8217;re job hunting under cover, avoid Groups that are focused on job search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. LinkedIn comments on Pulse articles<\/strong><\/h3>\n\n\n\n<p>You may not be aware that LinkedIn allows members to <a href=\"https:\/\/executivecareerbrand.com\/the-value-of-blogging-your-personal-brand-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">publish articles on its Pulse platform<\/a>. In essence, this is blogging without the hassles of maintaining your own blog. <\/p>\n\n\n\n<p>Lots of <a href=\"https:\/\/executivecareerbrand.com\/how-many-linkedin-connections-are-good-for-executive-job-search\/\">people on LinkedIn<\/a> have lots to say. Therefore, they&#8217;re providing relevant articles and information on a variety of topics where you can post compelling comments that drive conversation and support your thought leadership.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>How do you find Pulse articles to comment on?<\/strong><\/em><\/h4>\n\n\n\n<p>&#8220;Follow&#8221; people who work at the companies you&#8217;re targeting and other people you need to network with. Do this by going to their LinkedIn profile and access the &#8220;Follow&#8221; option under their name and photo, within the &#8220;More&#8221; button (as of this writing).<\/p>\n\n\n\n<p>When you follow someone, you will receive their posts, articles, and shares in your LinkedIn homepage feed. You don&#8217;t have to be connected to people you follow to receive these updates.<\/p>\n\n\n\n<p>In addition, you can scroll down anyone&#8217;s profile and look for Pulse articles they&#8217;ve posted in the Activity profile section.<\/p>\n\n\n\n<p>Following the above suggestion, check out the profiles of others in your <a href=\"https:\/\/executivecareerbrand.com\/how-to-network-on-linkedin-like-a-pro\/\">LinkedIn network<\/a> whose radar you want to be on. See if they\u2019ve published Pulse articles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How LinkedIn comments impact you, your network, and others<\/h2>\n\n\n\n<p>When you post a comment on LinkedIn, it has a more far-reaching impact than you may realize.<\/p>\n\n\n\n<p>Here are 4 ways comments play out, according to <a href=\"https:\/\/twitter.com\/leadoeslinkedin\/status\/1663101615404883974\" target=\"_blank\" rel=\"noreferrer noopener\">LeaDoesLinkedIn on Twitter<\/a>: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Commenting on posts outside your network = you\u2019re seen by new people + your own network.<\/li>\n\n\n\n<li>Commenting on your connections\u2019 posts = you\u2019re seen by their network + your network.<\/li>\n\n\n\n<li>People commenting on your posts = you\u2019re seen by some of their network.<\/li>\n\n\n\n<li>Replying to comments on your own posts = your post is seen by more of your own network.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What To Put in Your LinkedIn Comments<\/strong><\/h2>\n\n\n\n<p>Leaving comments like &#8220;Great post!&#8221; or &#8220;I love this&#8221; is hardly worth the effort. Such comments will have very little impact. <\/p>\n\n\n\n<p>Write something compelling instead.<\/p>\n\n\n\n<p>Here&#8217;s an easy strategy that I often use that works better:<\/p>\n\n\n\n<p>Pull a piece of information from their update itself or from something they&#8217;ve linked to in the update. Copy it into your comment saying something like: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;This piece in your article particularly resonated with me [insert piece from their article and place in quotes].&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>And then briefly explain why and how it resonated.<\/p>\n\n\n\n<p>Your short (30 words or so) explanation combined with the info of theirs you pulled will make for a substantial and noticeable comment that didn&#8217;t take long to put together.<\/p>\n\n\n\n<p>Another good tactic: Pose a question. This often leads to more comments back and forth, which is a good thing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don&#8217;t forget to include @mentions and hashtags (#)<\/strong><\/h3>\n\n\n\n<p>To get more eyes on your comments, mention relevant people using the &#8220;@mention&#8221; feature.<\/p>\n\n\n\n<p>They will be notified that you&#8217;ve mentioned them.<\/p>\n\n\n\n<p>Here&#8217;s how you do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type the &#8220;@&#8221; symbol immediately followed by the person&#8217;s name. <\/li>\n\n\n\n<li>As you&#8217;re typing, a drop-down menu will appear. <\/li>\n\n\n\n<li>Look for their name and select it.<\/li>\n\n\n\n<li>If you only want their first name to appear in your comment, delete whatever comes after the first name.<\/li>\n<\/ul>\n\n\n\n<p>In addition, amplify the value of your comments by including hashtags. Read about this in my post, <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn Hashtags: A Smart Personal Brand-Building Tactic (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/linkedin-hashtags-a-new-personal-brand-building-tactic\/\" target=\"_blank\">LinkedIn Hashtags: A Smart Personal Brand-Building Tactic<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Examples of LinkedIn Comments That Hit the Mark<\/strong><\/h2>\n\n\n\n<p>Here are two good examples of brief but compelling LinkedIn comments:<\/p>\n\n\n\n<p>On <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn%3Ali%3Aactivity%3A6927935599458832384\/\" target=\"_blank\" rel=\"noreferrer noopener\">a LinkedIn post of mine<\/a> about the LinkedIn skills and endorsements profile section, career coach Shelley Piedmont left this comment:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;It is an often-overlooked section of the profile. My thoughts are, why not beef it up if you can? If your network can attest to the skill, why not ask them to do so?&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>And a comment of mine (with relevant hashtags) on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn%3Ali%3Aactivity%3A6927900849159483392\/\" target=\"_blank\" rel=\"noreferrer noopener\">a LinkedIn post by social media marketing strategist Tony Restell<\/a> advising companies to &#8220;Focus on using the personal profiles of you and your team to get your company brand out there&#8221;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Important advice, Tony. In my experience writing #LinkedInProfiles for executive #jobseekers (many of whom work for the biggest brands in the world) companies often don&#8217;t encourage their employees to be active on LinkedIn (with a strong profile). It&#8217;s certainly a lost opportunity.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What NOT To Put In Your LinkedIn Comments<\/strong><\/h2>\n\n\n\n<p>I post to <a href=\"https:\/\/executivecareerbrand.com\/top-10-posts-linkedin-personal-branding-executive-job-search\/\">LinkedIn<\/a> often and one thing that really bugs me is when someone piggybacks off my post to promote their products or services in a comment. <\/p>\n\n\n\n<p>It&#8217;s one thing if my post itself is about their products\/services. Then I don&#8217;t mind if they chime in and provide more info about it.<\/p>\n\n\n\n<p>But if my post is not about that, they shouldn&#8217;t dive into self-promotion.<\/p>\n\n\n\n<p>Of course, this is just my take on things. But it&#8217;s best to play it safe and avoid such behavior that can offend or annoy whoever posted in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Few Caveats for Commenting<\/strong><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a524166\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Help<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Members can disable comments on their posts. This will prevent you from commenting.<\/li>\n\n\n\n<li>Members can limit commenting on their posts to connections only. This will prevent you from commenting if you aren\u2019t their 1st-degree connection.<\/li>\n\n\n\n<li>When a member comments on their own post, an Author tag is displayed next to their name.<\/li>\n<\/ul>\n\n\n\n<p>For LinkedIn Group comments, <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a545818\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Help<\/a> says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;If you had previously indicated that you prefer to get email notifications every time someone comments, you&#8217;ll continue to get these for discussions up to 90 days old. If you&#8217;re new to a group, you&#8217;ll not receive an email for each new comment added to the conversation.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don&#8217;t Just Comment on Other People&#8217;s Posts. Post Your Own Updates<\/strong><\/h2>\n\n\n\n<p>Additionally, post updates of your own and encourage others to comment on them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em><strong>Here are some ideas for posting updates:<\/strong><\/em><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An online article, blog post, or white paper you\u2019ve published<\/li>\n\n\n\n<li>An event or seminar you\u2019re presenting, or have presented<\/li>\n\n\n\n<li>A new project you\u2019re working on, or just completed<\/li>\n\n\n\n<li>A promotion, transfer or new assignment<\/li>\n\n\n\n<li>A relevant article you\u2019ve read (include a link to it and an introductory comment)<\/li>\n\n\n\n<li>A comment you\u2019ve made on a relevant blog or online article that demonstrates your subject matter expertise<\/li>\n\n\n\n<li>Professional development, training or new certification<\/li>\n\n\n\n<li>A significant accomplishment or contribution to your company<\/li>\n\n\n\n<li>Activities with your <a href=\"https:\/\/executivecareerbrand.com\/how-not-to-build-your-executive-network\/\"  data-wpil-monitor-id=\"806\">networks or LinkedIn<\/a> Groups<\/li>\n\n\n\n<li>An important seminar or event you\u2019ll be attending or have attended<\/li>\n\n\n\n<li>A community project you\u2019re working on<\/li>\n<\/ul>\n\n\n\n<p>Keep the tone and information on-brand and (mostly) professional. But it&#8217;s okay from time to time to post about personal pursuits. <\/p>\n\n\n\n<p>Get into a routine of posting updates once a week, or at least a few times a month. And get into a routine of commenting on others&#8217; updates regularly.<\/p>\n\n\n\n<p>And, once again, if you\u2019re in a <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/5-ways-to-keep-your-executive-job-search-confidential-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">confidential job search<\/a>, don\u2019t post anything here even hinting that you\u2019re looking for a new job.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p>Include a little time in your job search schedule to post <a href=\"https:\/\/executivecareerbrand.com\/personal-brand-buzzkill-snarky-comments-on-linkedin-pulse\/\">comments regularly on LinkedIn<\/a>. Try using some, if not all, of the 3 places I\u2019ve noted. You may be surprised by the valuable connections this will help you make, leading to landing a great-fit new gig.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Essential LinkedIn Guide for Today\u2019s Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/worksheets-personal-branding-and-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">Worksheets for Personal Branding and Job Search<\/a><\/p>\n\n\n\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Write a Dazzling LinkedIn About Section<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/when-was-the-last-time-you-updated-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"When Was the Last Time You Updated Your LinkedIn Profile? (opens in a new tab)\">When Was the Last Time You Updated Your LinkedIn Profile?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the easiest and quickest LinkedIn ways to network with people you want to connect with \u2013 or those whose radar you want to get on \u2013 is to engage in their activity on LinkedIn. You can easily do this with LinkedIn comments. In fact, you can create a really powerful personal marketing strategy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,6,12],"tags":[112,161,181],"class_list":{"0":"post-5957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-executive-personal-and-career-branding","8":"category-social-media-and-social-networking","9":"tag-executive-job-search","10":"tag-linkedin","11":"tag-personal-branding","12":"entry","13":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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