{"id":7871,"date":"2021-04-20T07:53:00","date_gmt":"2021-04-20T11:53:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=7871"},"modified":"2025-07-08T05:35:13","modified_gmt":"2025-07-08T09:35:13","slug":"smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/","title":{"rendered":"Smart Personal Branding: Posting LinkedIn Updates vs Updating Your LinkedIn Profile"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640.png\" alt=\"linkedin personal branding\" class=\"wp-image-7876 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640.png\" alt=\"linkedin personal branding\" class=\"wp-image-7876 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640-150x100.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640-300x200.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2018\/06\/update-1672346_640-600x400.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>If you&#8217;ve been paying attention, you\u2019ve probably seen lots of articles about LinkedIn updates, and how you can use them to build your personal brand.<\/p>\n\n\n\n<p>Did you overlook those articles, thinking they&#8217;re about updating the information (or content) in your LinkedIn profile?<\/p>\n\n\n\n<p>Maybe you recently worked on your profile content . . . or you think your profile content doesn&#8217;t need fixing, so these articles don\u2019t interest you.<\/p>\n\n\n\n<p>Maybe I\u2019m confusing you. Did you notice I said both \u201cLinkedIn updates\u201d and \u201cupdating the <a href=\"https:\/\/executivecareerbrand.com\/7-reasons-not-to-copy-someone-elses-linkedin-profile\/\" target=\"_blank\" rel=\"noopener\">content in your LinkedIn<\/a> profile\u201d?<\/p>\n\n\n\n<p>Let\u2019s look at the difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">What\u2019s the Difference Between \u201c<em>Posting a LinkedIn Update<\/em>\u201d and \u201c<em>Updating Your LinkedIn Profile<\/em>\u201d?<\/span><\/strong><\/h2>\n\n\n\n<p>Often confused with each other, \u201c<em>posting an update<\/em>\u201d and \u201c<em>updating your LinkedIn profile<\/em>\u201d are two distinct things you should be doing on LinkedIn:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Posting (or sharing) an update<\/strong><\/h3>\n\n\n\n<p>\u201c<em>Posting an update<\/em>\u201d means sharing something of interest about you or others in your LinkedIn updates feed.<\/p>\n\n\n\n<p>Your update feed is visible in the center column of your profile &#8220;Home&#8221; page. As of this writing, you post an update by clicking on the content in the block that appears at the very top of the center column. This action is also called \u201csharing an update\u201d, \u201can activity update\u201d and \u201cupdating your status\u201d, among other things.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Updating your LinkedIn profile<\/strong><\/h3>\n\n\n\n<p><em>\u201cUpdating your <\/em><a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\">LinkedIn profile\u201d means changing the content in the various sections<\/a> of your LinkedIn profile \u2013 Headline, About, Experience, Education, etc.<\/p>\n\n\n\n<p><em>[Please note that LinkedIn continuously changes and rearranges functionality and features to improve the user experience, and they don&#8217;t roll out those changes to everyone at once. You may need to look around a bit to accomplish the tips I&#8217;m offering here.]<\/em><\/p>\n\n\n\n<p>As of this writing, you update (or change) the content in your LinkedIn profile by clicking on &#8220;Me&#8221; in the menu along the very top of your profile, and then clicking on &#8220;View profile&#8221;. You can then access the various profile sections to make edits and\/or changes.<\/p>\n\n\n\n<p>Both of these actions pack a powerful personal branding punch, when used wisely and with a clear understanding of their impact.<\/p>\n\n\n\n<p>Now let\u2019s take a look at both of these &#8220;updating&#8221; ways to brand yourself on LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">How Posting Updates to Your LinkedIn Activity Feed Strengthens Your Personal Brand<\/span><\/strong><\/h2>\n\n\n\n<p>In a LinkedIn Pulse article, job search social media expert <a href=\"https:\/\/www.linkedin.com\/pulse\/get-more-linkedin-profile-views-hannah-morgan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hannah Morgan<\/a> suggests that job seekers who post an update build engagement exponentially and are much more likely to be contacted by recruiters.<\/p>\n\n\n\n<p>This makes sense because each update you post helps keep you top of mind with all kinds of people, including recruiters.<\/p>\n\n\n\n<p>In her article, Hannah goes on to provide some excellent suggestions for posting an update, including:<\/p>\n\n\n\n<p>1.\u00a0 Share Industry Insights<br>2.\u00a0 Share News About Target Companies<br>3.\u00a0 Post Job-Related Tips\/Hacks<br>4.\u00a0 Ask Questions<br>5.\u00a0 Share Quotes, Infographics, Images, and <a href=\"https:\/\/xi117.isrefer.com\/go\/jobsearch\/ecbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Videos<\/a><br>6.\u00a0 Share Humorous Business\/Work-Appropriate Cartoons<br>7.\u00a0 Share the Status Updates from Your Network<\/p>\n\n\n\n<p>[More suggestions for updates to post in my article, <a href=\"https:\/\/executivecareerbrand.com\/keep-your-personal-brand-top-of-mind-with-linkedin-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keep Your Personal Brand Top-of-Mind with LinkedIn Updates<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">4 Things You Should Do To Give Your LinkedIn Updates Greater Impact<\/span><\/strong><\/h2>\n\n\n\n<p>To make these suggestions work even better, pump them up by doing the following:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Tagging people<\/strong><\/h3>\n\n\n\n<p>Mention and tag influencers and\/or people in your network in the update information you post. Tag people by typing the \u201c@\u201d symbol and then their name. A drop-down menu will automatically appear from which you can select that person. Their name will then be hyperlinked within the update, so people can click on and view their profiles.<\/p>\n\n\n\n<p>The benefit here is that these people will be notified that you\u2019ve mentioned them. They are very likely to \u201clike\u201d, \u201ccomment\u201d or \u201cshare\u201d or otherwise react to your update, which builds personal brand evangelism and visibility for you. Additionally, you\u2019ll be building brand evangelism for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Adding relevant hashtags<\/strong><\/h3>\n\n\n\n<p>People search LinkedIn using relevant keywords and phrases to find people like you. When these hashtags appear in your updates feed, people who can help you with your career goals are more likely to find those updates and take a look at your LinkedIn profile. More views of your profile will boost your chances of being contacted by recruiters and hiring managers at your target companies.<\/p>\n\n\n\n<p>[More in my article, <a href=\"https:\/\/executivecareerbrand.com\/linkedin-hashtags-a-new-personal-brand-building-tactic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Promote Your Personal Brand on LinkedIn with Hashtags<\/a>]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Controlling who sees your update<\/strong><\/h3>\n\n\n\n<p>A drop-down menu in the share box will appear with various options including Anyone, Anyone + Twitter, Connections only, Group members, and Event attendees. Go to <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/431\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Help<\/a> for an explanation of how each option works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Optimizing your LinkedIn profile headline<\/strong><\/h3>\n\n\n\n<p>In \u201cView profile\u201d mode you\u2019ll see your headline directly below your photo and name, at the top of your LinkedIn profile.<\/p>\n\n\n\n<p>This headline follows you everywhere on LinkedIn in a thumbprint (along with your photo and name), so people will notice your headline whenever you post an update. They\u2019ll get an immediate indication of your personal brand and value proposition.<\/p>\n\n\n\n<p>If you do nothing to your headline, LinkedIn will put your most recent job title there. You can improve that default headline by editing it to contain the relevant keywords and phrases that best represent the value you offer, and that will most be searched by recruiters and hiring managers at your target companies.<\/p>\n\n\n\n<p>[More in my article, <a href=\"https:\/\/executivecareerbrand.com\/3-big-mistakes-that-screw-up-your-linkedin-professional-headline\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 BIG Mistakes That Screw Up SEO for Your LinkedIn Professional Headline<\/a>]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color:#0d7b14\" class=\"has-inline-color\">How Updating Your LinkedIn Profile Content Strengthens and Supports Your Personal Brand<\/span><\/strong><\/h2>\n\n\n\n<p>First, take a look at what\u2019s in each section of your LinkedIn profile right now.<\/p>\n\n\n\n<p>Does the content accurately reflect who you are, what you have to offer, and why your target employers need you?<\/p>\n\n\n\n<p>Is your <a href=\"https:\/\/executivecareerbrand.com\/5-reasons-your-personal-brand-loves-linkedin\/\">personal brand<\/a> and unique value proposition abundantly evident?<\/p>\n\n\n\n<p>If you answered \u201cNo\u201d to either or both of these questions, and you\u2019re job hunting, it\u2019s best to get working on building out your <a href=\"https:\/\/executivecareerbrand.com\/how-to-make-your-branded-linkedin-profile-professional-headline-seo-friendly\/\">LinkedIn profile with content that will support your brand<\/a> and attract your target employers.<\/p>\n\n\n\n<p>Remember this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More content in your profile = more relevant keywords = better visibility and credibility for you as a candidate.<\/h3>\n\n\n\n<p>Beyond populating each applicable <a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\">LinkedIn profile<\/a> section with as much content as possible, it\u2019s a good idea to get into the habit of revisiting your LinkedIn profile content once a year to edit, change and update.<\/p>\n\n\n\n<p>Update your profile content when:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You get a new job or promotion<\/li><li>You gain new skills or areas of expertise<\/li><li>You&#8217;re actively job hunting<\/li><li>Your job title and\/or responsibilities change<\/li><li>You complete a training or certification program<\/li><li>Your career focus shifts<\/li><\/ul>\n\n\n\n<p>Even if none of the above is happening, and everything is status quo with your career, you may find that you can improve Search Engine Optimization by adding different relevant keywords to the content.<\/p>\n\n\n\n<p>You&#8217;ll find lots more advice about this in my post, <a href=\"https:\/\/executivecareerbrand.com\/its-time-to-update-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s Time to Update Your LinkedIn Profile<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An important precaution about updating your LinkedIn profile content<\/strong><\/h3>\n\n\n\n<p>If you\u2019re job hunting undercover, you\u2019ll need to take precautions to keep people from noticing that you\u2019re working on your profile content, a telltale sign that you may be looking for a new job.<\/p>\n\n\n\n<p>The last thing you want to do is alert your current employer to the fact that you\u2019re looking.<\/p>\n\n\n\n<p>No matter what you do, some people are bound to notice that things have changed on your profile, especially if you suddenly have plenty of content there from one day to the next.<\/p>\n\n\n\n<p>But you can but some safeguards in place by making some changes to your Settings, BEFORE you make any changes to the content in your profile.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Go to &#8220;Settings &amp; Privacy&#8221;.<\/li><li>Look for &#8220;Sharing profile edits with your network&#8221; or somethings similar.<\/li><li>Choose &#8220;No&#8221; for whether or not your network is notified when you edit your profile.<\/li><\/ul>\n\n\n\n<p>If, on the other hand, you\u2019re not actively job-hunting and you actually want your network to know about the changes you\u2019re making to your profile, move the Yes\/No toggle noted above to \u201cYes\u201d.<\/p>\n\n\n\n<p>Be aware that LinkedIn says it may take up to 12 hours for the change(s) to land in your feed and thus shared with your network.<\/p>\n\n\n\n<p>Even with these safeguards, people may ask you why you updated your profile. I always advise job seekers to have a ready answer. Something along the lines that you felt your profile didn&#8217;t accurately represent and promote your employer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h3>\n\n\n\n<p>Know the difference between \u201c<em>posting (or sharing) an update<\/em>\u201d and \u201c<em>updating your LinkedIn profile<\/em>\u201d, and stay informed about how to do both well, because things change in an instant on LinkedIn.<\/p>\n\n\n\n<p>Post updates regularly to stay top of mind with people and promote your <a href=\"https:\/\/executivecareerbrand.com\/personal-brand-buzzkill-snarky-comments-on-linkedin-pulse\/\">personal brand<\/a>. Update the content in your profile at least once a year, to keep it on brand.<\/p>\n\n\n\n<p>This article was originally published for my gig as the Personal Branding with LinkedIn Expert on Job-Hunt.org.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-and-personal-branding-showcase-subject-matter-expertise-linkedin-groups\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Groups: A Powerful Personal Branding Tool<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-use-linkedin-for-research-and-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Use LinkedIn for Research and Insights<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does My LinkedIn Profile Really Need a Photo?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/should-you-display-opentowork-on-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should You Display #OpenToWork on Your LinkedIn Profile?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-many-linkedin-connections-are-good-for-executive-job-search\/\">How Many LinkedIn Connections Are Good For Executive Job Search?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been paying attention, you\u2019ve probably seen lots of articles about LinkedIn updates, and how you can use them to build your personal brand. Did you overlook those articles, thinking they&#8217;re about updating the information (or content) in your LinkedIn profile? Maybe you recently worked on your profile content . . . or you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,9],"tags":[112,161,181],"class_list":{"0":"post-7871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-linkedin","8":"tag-executive-job-search","9":"tag-linkedin","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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