{"id":8032,"date":"2025-05-05T05:50:00","date_gmt":"2025-05-05T09:50:00","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=8032"},"modified":"2025-05-05T05:48:19","modified_gmt":"2025-05-05T09:48:19","slug":"7-linkedin-things-you-should-do-but-probably-dont","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/","title":{"rendered":"7 LinkedIn Things You Should Do . . . But Probably Don\u2019t"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle.jpg\" alt=\"do on LinkedIn\" class=\"wp-image-16141 lazyload\" style=\"width:838px;height:559px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle.jpg\" alt=\"do on LinkedIn\" class=\"wp-image-16141 lazyload\" style=\"width:838px;height:559px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Whether you&#8217;re using LinkedIn for executive job search . . . or career management . . . or building business, you should want to make it work optimally for you.<\/p>\n\n\n\n<p>I review lots of LinkedIn profiles every day, and see some things that still baffle me.<\/p>\n\n\n\n<p>People put things in their profiles that don\u2019t belong there, but they also neglect to put things in them that really need to be there, or to do things on LinkedIn they really need to.<\/p>\n\n\n\n<p>Generally speaking, they fail to put themselves in the shoes of people assessing them, and make it easy for these people to find out exactly what they need to know about them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7 Things You Probably Didn&#8217;t Do on LinkedIn, But Should<\/strong><\/h2>\n\n\n\n<p>There are many things people do wrong with LinkedIn. Here are 7 very important things too many people DO NOT do on LinkedIn, but should.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Include a contact email and\/or phone number, and make it easy to find.<\/h2>\n\n\n\n<p>I often go to someone&#8217;s LinkedIn profile to find their contact information when I needed to get in touch with them. All too often, they haven&#8217;t added any contact information, so I&#8217;m left empty-handed.<\/p>\n\n\n\n<p>Some people do add their contact info to their profile, but they bury it in hard-to-find places, like the About section.<\/p>\n\n\n\n<p>The best place is the most obvious one \u2013 in the \u201cContact info&#8221; spot that sits under your name and profile headline, in the introduction section at the very top of your profile.<\/p>\n\n\n\n<p>Eyes are drawn to the top of the web page first, so naturally people will be able to find your contact info immediately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Be mindful of SEO (Search Engine Optimization), especially in your profile headline.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640.jpg\" alt=\"SEO in executive job search\" class=\"wp-image-14890 lazyload\" style=\"width:838px;height:838px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640.jpg\" alt=\"SEO in executive job search\" class=\"wp-image-14890 lazyload\" style=\"width:838px;height:838px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640-300x300.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640-150x150.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2022\/10\/seo-3245626_640-100x100.jpg 100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Many job seekers are not aware of how important it is to <a href=\"https:\/\/executivecareerbrand.com\/keywords-in-job-search-how-important-are-they\/\" target=\"_blank\" rel=\"noreferrer noopener\">include the right keywords in their job search materials<\/a> . . . especially in these 3 ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To help you get found <a href=\"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/\" data-wpil-monitor-id=\"737\">online through your LinkedIn Profile<\/a> and other online content by and about you.<\/li>\n\n\n\n<li>To help your resume get through <a href=\"https:\/\/executivecareerbrand.com\/executive-resume-ats-applicant-tracking-systems-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Applicant Tracking Systems (ATS)<\/a> used by recruiters and employers.<\/li>\n\n\n\n<li>To help people assessing you understand and differentiate the value you offer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are keywords?<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>Keywords are the words and phrases that people will search online to find people like you.<\/p>\n\n\n\n<p>In particular, recruiters and hiring managers routinely search various phrases to identify and then assess potential hires for their client companies, such as <em>\u201cInformation Technology Executive, Enterprise Business Systems\u201d<\/em>.<\/p>\n\n\n\n<p>Working from this understanding, you need to determine which are the right keywords for your particular job search.<\/p>\n\n\n\n<p>Then you need to place those keywords in the right places in your <a href=\"https:\/\/www.linkedin.com\/in\/megguiseppi\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn profile<\/a> and all of your other job search materials \u2013 <a href=\"https:\/\/executivecareerbrand.com\/what-is-the-perfect-executive-resume\/\" target=\"_blank\" rel=\"noreferrer noopener\">resume<\/a>, <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-c-level-executive-career-brand-biography\/\" target=\"_blank\" rel=\"noreferrer noopener\">biography<\/a>, <a href=\"https:\/\/executivecareerbrand.com\/how-to-write-the-best-cover-letter-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">cover letters<\/a>.<\/p>\n\n\n\n<p>Pay attention to SEO in all content throughout your profile, and fully populate every applicable <a href=\"https:\/\/executivecareerbrand.com\/brand-yourself-in-the-5-long-linkedin-profile-sections\/\" data-wpil-monitor-id=\"741\">section of your profile<\/a>.<\/p>\n\n\n\n<p>More about this in my post, <a href=\"https:\/\/executivecareerbrand.com\/how-search-engine-optimization-seo-impacts-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Search Engine Optimization (SEO) Impacts Executive Job Search<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Determining the right keywords for you<\/strong><\/h3>\n\n\n\n<p>Identifying the right relevant keywords and phrases revolves around the 3 critical executive job search first steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><a href=\"https:\/\/executivecareerbrand.com\/7-tips-to-build-your-executive-job-search-target-companies-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Targeting<\/a> . . . <a href=\"https:\/\/executivecareerbrand.com\/best-ways-and-places-to-research-your-target-employers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Research<\/a> . . . <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personal Branding<\/a><\/strong><\/h3>\n\n\n\n<p>When you target specific companies or organizations that will be a mutual good fit, you\u2019ll be able to research each one to learn what qualities and qualifications of yours will be important to them.<\/p>\n\n\n\n<p>You\u2019ll <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\" data-wpil-monitor-id=\"736\">build your personal brand<\/a> around those qualities and qualifications, so that your personal brand story and messaging will resonate with your target employers.<\/p>\n\n\n\n<p>Following this strategy will make the content in your LinkedIn profile position you as a good-fit candidate for the employers you want to work for.<\/p>\n\n\n\n<p><em><strong>Pay special attention to these most potent SEO sections of your LinkedIn profile:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name field \u2013 add relevant certifications and\/or designations to your last name<\/li>\n\n\n\n<li>Headline \u2013 customize this instead of keeping the default headline, which is your most recent job title<\/li>\n\n\n\n<li>Job titles \u2013 expand on your actual title by adding more keywords<\/li>\n<\/ul>\n\n\n\n<p><strong>Why do you need to <a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">fully populate every applicable LinkedIn profile section<\/a>?<\/strong><\/p>\n\n\n\n<p>That\u2019s an easy one: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>More content = more relevant keywords = better findability for your profile and you.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3. Balance your SEO-driven content with personal brand-reinforcing content.<\/h2>\n\n\n\n<p>You need to go beyond strategically placing relevant keywords in your profile.<\/p>\n\n\n\n<p>If your profile mostly contains keywords that represent your hard skills, it may suffer from sameness. That is, you may appear to have the same qualifications and qualities that your competitors have.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>You need to differentiate yourself in your profile, to stand out and above the others.<\/p>\n<\/blockquote>\n\n\n\n<p>Along with the right keywords, your profile needs to at least somewhat convey your personality. This helps to generate chemistry for you as a candidate and potential employee.<\/p>\n\n\n\n<p>Defining your personal brand and syncing it with your hard skills and qualifications will get you there.<\/p>\n\n\n\n<p>More in my post, <a href=\"https:\/\/executivecareerbrand.com\/how-to-balance-personal-branding-with-personal-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Balance Personal Branding With Personal SEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Check Settings &amp; Privacy to be sure everything is set right.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/success.png\" alt=\"LinkedIn settings and privacy\" class=\"wp-image-19429 lazyload\" style=\"width:840px;height:auto\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"458\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/success.png\" alt=\"LinkedIn settings and privacy\" class=\"wp-image-19429 lazyload\" style=\"width:840px;height:auto\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/success.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/success-300x215.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2024\/05\/success-150x107.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>In general, anywhere you have the option to choose how visible various parts of your profile are should be as wide open as possible. Don\u2019t hide critical information from people\u2019s view.<\/p>\n\n\n\n<p>You may want to jig particular things to your own liking, so spend a little time looking around. <\/p>\n\n\n\n<p>For instance, under &#8220;Privacy&#8221;, consider adjusting &#8220;Profile viewing options&#8221;. If you&#8217;re actively viewing profiles of others, but you don&#8217;t want them to know it (for whatever reason), choose &#8220;Private mode&#8221; here. You can switch back and forth as needed, when you are and are not viewing other profiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here&#8217;s one setting you should definitely look at<\/strong><\/h3>\n\n\n\n<p>Make sure you&#8217;ve toggled to &#8220;On&#8221; for <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1358878\/\">two-step verification<\/a> when you first log on to LinkedIn. <\/p>\n\n\n\n<p>How does two-step verification work?<\/p>\n\n\n\n<p>When LinkedIn does not recognize the device that you&#8217;re attempting to sign in from, you&#8217;ll be asked to enter your account password as the first layer of verification and a pin code as the second layer of verification. The pin code will be sent to your phone via SMS or authenticator app, depending on the two-step verification method you selected.<\/p>\n\n\n\n<p>Why should you do this?<\/p>\n\n\n\n<p>To keep your account from being hacked, which has happened to me. It&#8217;s a hassle you don&#8217;t want to be hit with.<\/p>\n\n\n\n<p>How to turn on two-step verification:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on &#8220;Sign in &amp; security&#8221; in Settings &amp; Privacy.<\/li>\n\n\n\n<li>Click on &#8220;Two-step verification&#8221; in the list.<\/li>\n\n\n\n<li>Toggle to &#8220;On&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>LinkedIn frequently changes things in Settings &amp; Privacy, so get in the habit of revisiting these pages often.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Build up your connections to at least 500.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640.png\" alt=\"executive job search LinkedIn connections\" class=\"wp-image-7882 lazyload\" style=\"width:840px;height:830px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"632\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640.png\" alt=\"executive job search LinkedIn connections\" class=\"wp-image-7882 lazyload\" style=\"width:840px;height:830px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640.png 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640-150x148.png 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640-300x296.png 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2013\/09\/connections-2099068_640-100x100.png 100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>The more people you\u2019re connected with, the wider you\u2019ve cast your net for opportunities, the more people you\u2019re staying top-of-mind with . . . thus the more likely more good-fit opportunities will come your way.<\/p>\n\n\n\n<p>And, the more connections you have, the more people who are likely to share or like or comment on anything you publish on LinkedIn \u2013 posts, articles, comments, etc. \u2013 therefore spreading the word about your <a data-wpil-monitor-id=\"739\" href=\"https:\/\/executivecareerbrand.com\/10-things-you-may-not-know-about-personal-branding\/\">personal brand and unique value<\/a>.<\/p>\n\n\n\n<p>And, once you reach the 500+ connections mark, your <a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\" data-wpil-monitor-id=\"740\">profile ranks higher in search results<\/a>, making you more visible and findable.<\/p>\n\n\n\n<p>More in my post, <a href=\"https:\/\/executivecareerbrand.com\/how-many-linkedin-connections-are-good-for-executive-job-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Many LinkedIn Connections Are Good For Executive Job Search?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It&#8217;s also important to personalize each invitation you send out.<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-resume-brand-differentiate-your-roi-value-above-the-fold\/\" data-wpil-monitor-id=\"742\">Branding is all about differentiating<\/a> yourself and standing out from the crowd. Don&#8217;t follow the crowd and send the default invitation to connect. <\/p>\n\n\n\n<p>The very fact that you take a few moments to compose a brief, personalized invitation will make you stand out. So few people do this, that it will make you more memorable.<\/p>\n\n\n\n<p>The people you want (and need) to connect with you will be much more likely to accept, if you take a little time to craft a personalized message.<\/p>\n\n\n\n<p>More about invitations to connect in my post, <a href=\"https:\/\/executivecareerbrand.com\/how-to-connect-on-linkedin-with-people-you-dont-know-and-get-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Connect on LinkedIn with People You Don\u2019t Know . . . and Get Action<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Share updates regularly and support other people&#8217;s posts.<\/h2>\n\n\n\n<p>A powerful tool that most people don&#8217;t use on LinkedIn is the ability to &#8220;share (or post) updates&#8221;. You&#8217;ve probably seen other people&#8217;s updates in your LinkedIn stream when you first log on.<\/p>\n\n\n\n<p>Take a look at those updates to get ideas for your own updates. Click on &#8220;Home&#8221; in the menu at the top of your profile and fill in your update where it says (as of this writing) &#8220;Start a post&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A few things <a href=\"https:\/\/executivecareerbrand.com\/12-ways-to-build-personal-brand-evangelism\/\" target=\"_blank\" rel=\"noreferrer noopener\">you should do to help boost brand evangelism<\/a> and keep your brand top-of-mind:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tag people<\/li>\n\n\n\n<li>Include hashtags<\/li>\n\n\n\n<li>Include a <a href=\"https:\/\/xi117.isrefer.com\/go\/jobsearch\/ecbrand\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> or other visual<\/li>\n\n\n\n<li>Control who sees your updates<\/li>\n<\/ul>\n\n\n\n<p>More in my post, <a href=\"https:\/\/executivecareerbrand.com\/smart-personal-branding-posting-linkedin-updates-vs-updating-your-linkedin-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Personal Branding: Posting LinkedIn Updates vs Updating Your LinkedIn Profile<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Another important thing to do regarding updates:<\/strong><\/h3>\n\n\n\n<p>Combine your posting activities with supporting others\u2019 updates.<\/p>\n\n\n\n<p>For other people&#8217;s posts:<\/p>\n\n\n\n<p>&#8220;Liking&#8221; (or otherwise reacting to) their updates is okay (and better than doing nothing), but &#8220;Commenting&#8221; and &#8220;Sharing&#8221; them is much better.<\/p>\n\n\n\n<p>Actually <a href=\"https:\/\/executivecareerbrand.com\/showcase-your-personal-brand-with-linkedin-comments\/\">contributing a compelling comment<\/a> on someone else\u2019s update gives you an opportunity to demonstrate your subject matter expertise and thought leadership.<\/p>\n\n\n\n<p>And, taking the time to compose a meaty comment helps build brand evangelism for you. It makes people very happy. They\u2019ll be more likely to comment on, or share, your updates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Give and get good LinkedIn recommendations.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections.jpg\" alt=\"LinkedIn connections\" class=\"wp-image-11335 lazyload\" style=\"width:836px;height:558px\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections.jpg\" alt=\"LinkedIn connections\" class=\"wp-image-11335 lazyload\" style=\"width:836px;height:558px\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2020\/10\/connections-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Write brand-driven recommendations for others and request recommendations from those who you know will write you a good one.<\/p>\n\n\n\n<p>Having at least a handful of persuasive, brand-reinforcing recommendations, posted within the past few years, make you a more attractive candidate. Of course, more recommendations is even better.<\/p>\n\n\n\n<p>If you&#8217;ve been <a href=\"https:\/\/executivecareerbrand.com\/15-savvy-tips-to-boost-linkedin-profile-views\/\" data-wpil-monitor-id=\"738\">viewing other people&#8217;s LinkedIn profiles<\/a> for research or any reason, I&#8217;m sure you&#8217;ve been impressed when you come across recommendations for these people.<\/p>\n\n\n\n<p>Good recommendations support your personal brand and ROI to the employers you\u2019re targeting. <\/p>\n\n\n\n<p>The true measure of your brand to future employers is reflected in what those who know your work the best have to say about you \u2013 co-workers, peers, top management, team members, <a href=\"https:\/\/executivecareerbrand.com\/is-landing-a-board-of-directors-role-like-landing-any-other-executive-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">Boards of Directors<\/a>, vendors, customers, etc.<\/p>\n\n\n\n<p>More in my post, <a href=\"https:\/\/executivecareerbrand.com\/give-to-get-the-best-linkedin-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Give To Get the Best LinkedIn Recommendations<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bonus tip: Save a copy of your profile<\/h2>\n\n\n\n<p>Are you aware that LinkedIn profiles can go missing?<\/p>\n\n\n\n<p>There are various reasons why, some you can control and some you can&#8217;t.<\/p>\n\n\n\n<p>Because of this risk, it&#8217;s very important to save a copy of your profile any time you make changes to it. Here\u2019s how easy this is to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to \u201cView Profile\u201d under \u201cMe\u201d in the LinkedIn menu at the top of your account.<\/li>\n\n\n\n<li>In the intro card at the top of your profile that includes your headshot and name, look for the \u201cResources\u201d button.<\/li>\n\n\n\n<li>Click on \u201cSave to PDF\u201d which you\u2019ll find in the drop-down menu under \u201cResources\u201d.<\/li>\n<\/ul>\n\n\n\n<p>Read more about this in my post, <a href=\"https:\/\/executivecareerbrand.com\/yikes-my-linkedin-profile-is-missing\/\">YIKES! My LinkedIn Profile is Missing!<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-personal-branding-executive-job-search\/\">Essential LinkedIn Guide for Today\u2019s Executive Job Search<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does My LinkedIn Profile Really Need a Photo?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/tips-to-beat-ageism-in-executive-job-search-if-youre-over-50\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tips To Beat Ageism in Executive Job Search If You\u2019re Over 50<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re using LinkedIn for executive job search . . . or career management . . . or building business, you should want to make it work optimally for you. I review lots of LinkedIn profiles every day, and see some things that still baffle me. People put things in their profiles that don\u2019t belong [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,9],"tags":[],"class_list":{"0":"post-8032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-executive-job-search","7":"category-linkedin","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 LinkedIn Things You Should Do . . . But Probably Don\u2019t - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re using LinkedIn for executive job search . . . or career management . . . or building business, make it work optimally for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 LinkedIn Things You Should Do . . . But Probably Don\u2019t - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"Whether you&#039;re using LinkedIn for executive job search . . . or career management . . . or building business, make it work optimally for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Career Brand\u2122\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megguiseppi\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T09:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2023\/04\/puzzle.jpg\" \/>\n<meta name=\"author\" content=\"Meg Guiseppi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:site\" content=\"@megguiseppi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meg Guiseppi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/executivecareerbrand.com\/7-linkedin-things-you-should-do-but-probably-dont\/\"},\"author\":{\"name\":\"Meg Guiseppi\",\"@id\":\"https:\/\/executivecareerbrand.com\/#\/schema\/person\/8f77ad4251f6cc47790139bc14483711\"},\"headline\":\"7 LinkedIn Things You Should Do . . . 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