{"id":8674,"date":"2019-02-07T09:52:53","date_gmt":"2019-02-07T14:52:53","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=8674"},"modified":"2024-03-06T07:43:03","modified_gmt":"2024-03-06T12:43:03","slug":"executive-job-search-blogging-anyone-can-learn-to-do-it-and-excel","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/executive-job-search-blogging-anyone-can-learn-to-do-it-and-excel\/","title":{"rendered":"Having a Blog in Job Search: Anyone Can Learn To Do It, and Excel"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/cloud-709089_640.jpg\" alt=\"executive job search blogging\" class=\"wp-image-8677 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"452\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/cloud-709089_640.jpg\" alt=\"executive job search blogging\" class=\"wp-image-8677 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/cloud-709089_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/cloud-709089_640-150x106.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/cloud-709089_640-300x212.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Do you know how beneficial having a blog in job search can be?<\/h2>\n\n\n\n<p>Having your own blog in job search will help you build your personal brand and differentiate the value you offer as a candidate . . . in a way that almost nothing else can top.<\/p>\n\n\n\n<p>An added bonus . . . you can also make money with your blog.<\/p>\n\n\n\n<p>However, keep in mind that blogging is not a quick-fix scheme. It calls for utmost dedication and resilience, if you are to achieve your desired results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why blogging is important<\/strong><\/h3>\n\n\n\n<p>Whether you are a start-up, a corporation that has been in the industry for a while, or an executive searching for a new position, blogging can be crucial to your success. <\/p>\n\n\n\n<p>For this reason, the question shouldn\u2019t be <a href=\"https:\/\/www.siteground.com\/go\/recommended-webhosting\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"why you should have a blog (opens in a new tab)\">why you should have a blog<\/a>, rather, <strong>why don\u2019t you<\/strong> have a blog? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 of the Many Ways Executive Job Search Blogging is Beneficial<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.  <strong>Puts you on the map as an industry expert<\/strong><\/h3>\n\n\n\n<p>The\ncontent on your blog does much more than provide information to your readers.\nIt sets you apart from the rest of the players by portraying you as an\nauthority in your field. <\/p>\n\n\n\n<p>Thus, you are not only educating your readers, but you are also building their trust in what you do. <\/p>\n\n\n\n<p>This can prove to be invaluable as you\u2019re on the <a href=\"https:\/\/executivecareerbrand.com\/hot-button-executive-job-search-faqs\/\">search for a new job<\/a> and can really help you stand out from other candidates. <\/p>\n\n\n\n<p>It\u2019s a perfect medium for sharing your working experiences, past employment and what exactly it is you\u2019re looking for by working with a company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp; Promotes Search Engine Optimization&nbsp;(SEO)<\/strong><\/h3>\n\n\n\n<p>You stand higher chances of being found online if you have a blog, than if you don\u2019t have one. Creating new content improves your blog&#8217;s SEO ranking and gives you an upper hand over your competitors.<\/p>\n\n\n\n<p>Researching\nrelevant keywords and correctly weaving them into your blog posts betters your\nposition in the search engine results pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp; Builds relationships with the public<\/strong><\/h3>\n\n\n\n<p>Your blog provides customers\/viewers with the opportunity to connect with you directly. Responding to the feedback they leave on the <a href=\"https:\/\/executivecareerbrand.com\/blog-comments-part-of-your-online-executive-brand-communications-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">comments section<\/a> establishes a long-lasting relationship that will keep you in touch with their needs. <\/p>\n\n\n\n<p>Even if you are not currently in business, building a community this way can really aid in launching a venture, or for when you start a new job since you already have a market base.<\/p>\n\n\n\n<p>Communication also reveals your human side. This is more likely to appeal to the public as opposed to the tough business side of industry experts they are used to. This will also make you shine in an employer\u2019s eyes since it shows you to be personable and that you interact well with others\u2014key in any executive position.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">How To Start and Host Your Blog<\/h1>\n\n\n\n<p>Many people blog<a href=\"https:\/\/www.huffingtonpost.com\/gary-dekmezian\/why-do-people-blog-the-be_b_8178624.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"> for different reasons<\/a>. While some just want an outlet for their creative ideas, others are more concerned with professional advancement. Regardless of your reason, blogging has the capacity to unlock numerous opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free versus paid blog hosting<\/h2>\n\n\n\n<p>While\nthere are only two options for blog hosting, deciding between a free and a paid\nblog is one of the major decisions a new blogger is faced with.<\/p>\n\n\n\n<p>Before\nchoosing one over the other, first assess your needs against the pros and cons\nof each option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Free hosting<\/strong><\/h3>\n\n\n\n<p>Here you don\u2019t have to pay for a domain name or an account. Free blog hosting is ideal for those who blog for leisure. <\/p>\n\n\n\n<p><strong>Here are some common free blogging&nbsp; platforms you can choose from:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WordPress.com<\/li><li> Weebly.com<\/li><li> Blogger.com<\/li><li> Wix.com<\/li><li> Tumblr<\/li><li> Medium<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Advantages of free hosting<\/strong><\/h4>\n\n\n<ul>\n<li>Easy to set up regardless of whether or not you have prior experience in web design<\/li>\n<li>Zero initial costs<\/li>\n<li>Software is frequently upgraded<\/li>\n<li>Can be customized to fit the user\u2019s tastes<\/li>\n<li>Writing and sharing articles is easy<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\">Disadvantages of free hosting<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Hard to establish custom domain names<\/li><li>Limited plug-ins<\/li><li>Limited free themes<\/li><li>Impossible to earn from advertisements<\/li><li>May prohibit certain types of material<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Paid hosting<\/strong><\/h3>\n\n\n\n<p>This\ncan also be referred to as self-hosting. You are required to pay for your own\nindependently operated domain. This type of hosting is perfect for those who\nintend to set up a professional blog. Apart from having all the benefits of\nfree hosting, self-hosting boasts of other additional features.&nbsp; <\/p>\n\n\n\n<a href=\"https:\/\/www.siteground.com\/web-hosting.htm?afbannercode=1f4009f32cbb272cf460804a993c63ae\" rel=\"nofollow\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/ua.siteground.com\/img\/banners\/general\/comfort\/468x60.gif\" alt=\"Web Hosting\" width=\"468\" height=\"60\" border=\"0\"><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/ua.siteground.com\/img\/banners\/general\/comfort\/468x60.gif\" alt=\"Web Hosting\" width=\"468\" height=\"60\" border=\"0\"><\/noscript><\/a>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Advantages of paid hosting<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>You can monetize your blog and earn from ads<\/li><li>Higher ranking on search engines<\/li><li>Total control over your blog<\/li><li>Brand recognition<\/li><li>Unbeatable technical support<\/li><li>A wide range of templates<\/li><li>You get your <a rel=\"noreferrer noopener\" aria-label=\"own personalized email (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/executive-brand-gmail-free-email-services\/\" target=\"_blank\">own personalized email<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Disadvantages of paid hosting<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>High initial costs<\/li><li>Vulnerable to security risks such as hacking<\/li><li>Additional costs in backing up data<\/li><li>Difficulty in setting up and navigation<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Positioning yourself to earn with a paid blog<\/h2>\n\n\n\n<p>A free blog is a great way to learn the ropes and gain some blogging experience. However, after several months, you might want to upgrade to a paid blog to maximize your income-earning potential. It might be expensive, even scary while starting out, but the risk is worth taking. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 ways to monetize your blog<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.&nbsp;&nbsp;Selling products and services<\/strong><\/h3>\n\n\n\n<p>If\nyou have a business on the side, you can use your blog to reach out to more\ncustomers. The products can either be physical objects like clothes or even\nintangible objects such as eBooks. You can also use your blog to find buyers\nfor a service you are offering. A blogger can also take advantage of their\nsocial media presence.<\/p>\n\n\n\n<p>If\nyou are a freelance photographer, for example, your blog can be a great place\nfor clients to find you. It is also important to make known the channels of\npayment and mode of delivery for transparency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp; Earning from advertising<\/strong><\/h3>\n\n\n\n<p>You can earn money by selling advertising space on your blog to various companies. This way, everyone who visits your blog gets to view the advertisement.<\/p>\n\n\n\n<p>Alternatively,\nbrands can hire you to promote their products by writing sponsored content.\nHowever, for companies to trust you with the responsibility of gaining\npublicity for them, your blog must be popular in your particular niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.&nbsp;&nbsp;Donations<\/strong><\/h3>\n\n\n\n<p>This\nis another option of making money from your blog. However, you must have a huge\nreadership and always make sure you create unmatched content so that your\nreaders get value for their money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Blogging offers numerous opportunities for earning income. With patience and the right strategies, you can make a living out of blogging alone.<\/p>\n\n\n\n<p>Blogging is also an excellent strategy to help you land a new job as an executive, allowing you to showcase your talents, passions, and aid in solidifying your <a href=\"https:\/\/executivecareerbrand.com\/online-presence-and-personal-brand-management-5-things-to-remember\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">personal brand<\/a>. <\/p>\n\n\n\n<p>That being said, why don\u2019t you give blogging a try? You\u2019ve nothing to lose and everything to gain!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Executive Job Search and&nbsp;Blogging<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/c-level-job-search-blogging-what-am-i-going-to-write-about\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Executive Job Search: Blogging? What Am I Going To Write About? (opens in a new tab)\">Executive Job Search: Blogging? What Am I Going To Write About?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/executive-brand-online-reputation-management-relevance-quality-diversity-volumeconsistency\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Executive Brand Online Reputation Management: How to Build Your Brand Online (opens in a new tab)\">Executive Brand Online Reputation Management: How to Build Your Brand Online<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/the-value-of-blogging-your-personal-brand-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Value of Blogging Your Personal Brand on LinkedIn (opens in a new tab)\">The Value of Blogging Your Personal Brand on LinkedIn<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/KarenEvans-5c4dcbbab7e44.jpg\" alt=\"Karen Evans\" class=\"wp-image-8681 lazyload\"\/><noscript><img decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/KarenEvans-5c4dcbbab7e44.jpg\" alt=\"Karen Evans\" class=\"wp-image-8681 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/KarenEvans-5c4dcbbab7e44.jpg 216w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/KarenEvans-5c4dcbbab7e44-150x150.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/01\/KarenEvans-5c4dcbbab7e44-100x100.jpg 100w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/noscript><\/figure>\n\n\n\n<p>After making real money learning how to build and scale niche blogs, Karen Evans decided to go full time and hasn&#8217;t looked back since. When she saw too many people waste time and money trying to learn how to create money-making websites, she decided to create the ever-popular <a href=\"https:\/\/www.startbloggingonline.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">StartBloggingOnline.com<\/a>. So far, over 9,500 new blogs have been created using her guide! Follow <a rel=\"noreferrer noopener\" aria-label=\"Karen on Twitter (opens in a new tab)\" href=\"https:\/\/twitter.com\/KarenEvansSBO\" target=\"_blank\">Karen on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know how beneficial having a blog in job search can be? Having your own blog in job search will help you build your personal brand and differentiate the value you offer as a candidate . . . in a way that almost nothing else can top. An added bonus . . . you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2,4],"tags":[112,270,181],"class_list":{"0":"post-8674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blogging","7":"category-executive-job-search","8":"tag-executive-job-search","9":"tag-job-search-blogging","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Having a Blog in Job Search: Anyone Can Learn To Do It, and Excel - Executive Career Brand\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/executivecareerbrand.com\/executive-job-search-blogging-anyone-can-learn-to-do-it-and-excel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Having a Blog in Job Search: Anyone Can Learn To Do It, and Excel - Executive Career Brand\u2122\" \/>\n<meta property=\"og:description\" content=\"Do you know how beneficial having a blog in job search can be? Having your own blog in job search will help you build your personal brand and differentiate the value you offer as a candidate . . . in a way that almost nothing else can top. 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