{"id":9157,"date":"2019-05-29T07:27:41","date_gmt":"2019-05-29T11:27:41","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=9157"},"modified":"2024-11-08T05:26:32","modified_gmt":"2024-11-08T10:26:32","slug":"using-online-branding-to-secure-your-dream-executive-position","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/using-online-branding-to-secure-your-dream-executive-position\/","title":{"rendered":"Using Online Branding to Secure Your Dream Executive Position"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg\" alt=\"online branding in executive job search\" class=\"wp-image-9158 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg\" alt=\"online branding in executive job search\" class=\"wp-image-9158 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-300x200.jpg 300w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/05\/social-media-4132585_640-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Imagine getting a call for that senior-level executive position you\u2019ve been longing for. <\/p>\n\n\n\n<p>It all goes well until the interviewers look at your social media profiles. <\/p>\n\n\n\n<p>There are some photos and posts you\u2019d rather your prospective employer didn\u2019t see, which reflect badly on your professional image. <\/p>\n\n\n\n<p>It needn\u2019t be that way. It\u2019s time to smarten up your online presence to make the best impression and help you land that dream job.&nbsp;&nbsp; <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Using Online Branding to Secure Your Dream Executive Position<\/h1>\n\n\n\n<p>The interview is crucial, but it is only one part of the hiring process. Some studies have shown that 9 out of 10 companies check and evaluate the online presence of their potential executive candidates.  <\/p>\n\n\n\n<p>Some executive candidates put their social media accounts on private and delete their personal information from the internet. The idea is to avoid any chance of recruiters getting hold of any potential information that may jeopardise their executive application.<\/p>\n\n\n\n<p>However, studies have shown that half of the recruiters used the internet to find out more about candidates. Also, some companies are reluctant to even offer an interview to candidates who don\u2019t have an online presence and online branding.&nbsp;&nbsp; <\/p>\n\n\n\n<p>It\u2019s not that they\u2019re looking for something\nnegative about you. Most are looking for information that:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Supports\nyour qualifications for the <a href=\"https:\/\/executivecareerbrand.com\/who-is-an-executive\/\">executive position<\/a><\/li><li>Shows if\nyour personality will be the right fit for their organisation\u2019s culture<\/li><li>Conveys a\nprofessional image <\/li><li>Highlights\nyour communication skills<\/li><li>Displays\nyour creativity in finding solutions<\/li><\/ul>\n\n\n\n<p>You could also use online social networks to your advantage. Social media is an excellent tool for reaching out and engaging with potential executive recruiters. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make sure your online branding matches your resume branding<\/strong><\/h3>\n\n\n\n<p>Once recruiters get hold of your resume\/CV, they may go online for <a rel=\"noreferrer noopener\" aria-label=\"social proof (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/social-proof-where-online-presence-meets-personal-branding\/\" target=\"_blank\">social proof<\/a>, to check its accuracy. So before submitting a resume\/CV, check your online profiles and make sure the details match. By doing so, you can present a consistent professional image.<\/p>\n\n\n\n<p>Check the accuracy of the facts and dates. Make sure that your online information confirms what you wrote on your resume\/CV. <\/p>\n\n\n\n<p>For example, if you present yourself as an experienced executive, you should show a professional network that contains relevant endorsements and recommendations of your abilities. One such site is LinkedIn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regularly check your posting history and use specific privacy settings<\/strong><\/h3>\n\n\n\n<p><strong>Consider your online presence as an asset<\/strong> in your executive job search. Keep in mind that any content you post should accurately reflect your:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personal\nbrand<\/li><li>Involvement\nwith the industry<\/li><\/ul>\n\n\n\n<p><strong>Consider deleting any posts that will damage the online professional image you\u2019re building<\/strong>. Don\u2019t hide the posts since someone can take a screenshot and repost it with your name tag. Instead:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Permanently remove such posts<\/li><li>Double\ncheck your content before posting it online<\/li><li>Remember, if you set your profile to private, other users can still\nquote you<\/li><\/ul>\n\n\n\n<p><strong>You\ndon\u2019t have to set your entire social media on private mode<\/strong>. However, you can select who can see your posts and how various\nusers can see your profile. Consider keeping up with your social network\u2019s\nlatest privacy policy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create or optimise your social media profiles to improve online branding<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>LinkedIn profile<\/strong><\/h3>\n\n\n\n<p>If you\u2019re hunting for an executive\nposition, you should have a LinkedIn profile because:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It\u2019s the\nmost extensive online professional community<\/li><li>It\u2019s an excellent\nplace to promote your branding<\/li><li>It makes\nyou a more attractive\ncandidate<\/li><\/ul>\n\n\n\n<p>Consider optimising your LinkedIn\nprofile by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Making your profile URL user-friendly<\/strong> &#8211; display your name rather than some random characters.<\/li><li><strong>Expressing your professional aspirations in the headline<\/strong> (located directly under your name). It will grab any recruiter\u2019s attention and make you stand out from the rest.<\/li><li><strong>Getting endorsements and recommendations<\/strong>. These will help boost your credentials and act as social proof of your skills. Make sure to mention any relevant projects you have taken part in and any outstanding achievements. Consider asking colleagues and bosses for such endorsements and do the same for them in return. If you\u2019re writing recommendations for others make sure that they\u2019re detailed, on-point, and short, so that it encourages others to do the same for you in return.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook profile <\/strong><\/h3>\n\n\n\n<p>We often use Facebook for posting personal\nstuff. However, recruiters also use this social network platform to check on potential\ncandidates. Start checking your profile by going to the right-hand side of your\nprofile.&nbsp; Click the question-mark symbol\nand use this \u2018<strong>Privacy Check-up<\/strong>\u2019 to\nselect:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Who\u2019ll see\nyour future posts<\/li><li>The apps\nyou have used<\/li><li>The ability\nto delete unused or unwanted posts<\/li><li>Who can see\nyour profile<\/li><\/ul>\n\n\n\n<p>Next, go to your <strong>activity log<\/strong> (you can find it within the privacy settings menu).\nCheck everything you\u2019ve posted, both public and private. Remove any pictures or\nitems that can tarnish your image like excessive drinking.<\/p>\n\n\n\n<p>In your <strong>privacy settings<\/strong>, check all your pictures that you\u2019re tagged in for\nreview before posting on your timeline. If your friends have tagged you in\nphotos you don\u2019t like, ask them to remove the tag or delete the pictures.<\/p>\n\n\n\n<p>If you have posts in which you\u2019re ranting\nor raving about issues, like politics or relationships, remove them. Delete\nanything that could potentially create a wrong impression of you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blog posts<\/strong><\/h3>\n\n\n\n<p>If it\u2019s a professional blog, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demonstrate\nyour expertise in your field or industry<\/li><li>Show your level of communication skills<\/li><\/ul>\n\n\n\n<p>Also, consider checking your personal blog if you have one. If possible, edit and remove any articles that can give a negative impression of you.<\/p>\n\n\n\n<a href=\"https:\/\/www.siteground.com\/web-hosting.htm?afbannercode=1f4009f32cbb272cf460804a993c63ae\" rel=\"nofollow\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/ua.siteground.com\/img\/banners\/general\/comfort\/468x60.gif\" alt=\"Web Hosting\" width=\"468\" height=\"60\" border=\"0\"><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/ua.siteground.com\/img\/banners\/general\/comfort\/468x60.gif\" alt=\"Web Hosting\" width=\"468\" height=\"60\" border=\"0\"><\/noscript><\/a>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Job boards posts<\/strong><\/h3>\n\n\n\n<p>You\u2019ve probably posted your resume\/CV on many job boards and recruitment websites.&nbsp; Then, once you secured a new position, you may have forgotten about your old resume\/CV. However, the outdated profile can leave a wrong impression with prospective recruiters. Be sure to delete your old resume\/CV or update it and include relevant keywords to improve your online branding. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Other social networks<\/strong><\/h3>\n\n\n\n<p>There\u2019s a chance that you may have created\naccounts on various social media networks like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>YouTube<\/li><li>Twitter<\/li><li>Reddit<\/li><li>Pinterest<\/li><li>Instagram<\/li><li>Tumblr<\/li><li>Flickr<\/li><\/ul>\n\n\n\n<p>You can edit and update these accounts to enhance your personal brand. If this task is unfeasible on a specific account, then it\u2019s better to delete it. <\/p>\n\n\n\n<p>If you still have a MySpace account, consider deleting it even if it doesn\u2019t contain any compromising content or photos. It may give the impression that you\u2019re behind the times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use search engine results to remove any unwanted mentions<\/strong><\/h3>\n\n\n\n<p>More often than not, recruiters only need to <a href=\"https:\/\/executivecareerbrand.com\/why-you-need-to-self-google-once-a-week\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"type your name in search engines like Google (opens in a new tab)\">type your name in search engines like Google<\/a> to come back with a whole file of information about you. If there are search results that may harm your online brand, ask the search engines to remove them. Also, don\u2019t limit your search to Google. Make sure to check with other search engines like Yahoo, or Bing.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Your resume\/CV presents your skills, experience and suitability for the role. However, it\u2019s just half the story. It is an edited version of you and your abilities and doesn\u2019t reveal your personal character. Recruiters will check your social media profiles to find out how your personality will fit in with their organisation. In addition, they will verify qualifications and overall suitability. <\/p>\n\n\n\n<p>Therefore, it\u2019s well worth cleaning up your social proof. Having a positive online presence and brand can significantly help to improve your success in an executive job search. In contrast, hiding your social media profile may damage or limit your chances.&nbsp; <br> <br>In addition, remember that any embarrassing and offending posts can affect your professional image. So you\u2019ll need to edit, update or delete your old posts including any photos.&nbsp; The next step is to make your profile and posts on every social media platform you use, appropriate and professional. That way employers will see a cohesive and professional image of you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About Online Branding and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/online-presence-and-personal-brand-management-5-things-to-remember\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Online Presence and Personal Brand Management: 5 Things to Remember (opens in a new tab)\">Online Presence and Personal Brand Management: 5 Things to Remember<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/c-level-job-search-blogging-what-am-i-going-to-write-about\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Blogging in Executive Job Search? What To Write About (opens in a new tab)\">Blogging in Executive Job Search? What To Write About<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/toxic-executive-job-search-beliefs-dont-need-online-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Toxic Executive Job Search Belief: I don\u2019t need an online presence (opens in a new tab)\">Toxic Executive Job Search Belief: I don\u2019t need an online presence<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Blog Comments: Part of Your Online Executive Brand Communications Plan (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/blog-comments-part-of-your-online-executive-brand-communications-plan\/\" target=\"_blank\">Blog Comments: Part of Your Online Executive Brand Communications Plan<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the guest author:<\/strong><\/h4>\n\n\n\n<p>Molly Evans is the administrator for Stellar Select, a financial services recruitment agency. The company provides the best match of mortgage and financial service candidates with employers who need their talent. Ever since its formation in 2005, candidates have been relying on Stellar Select as a trusted agency. Meanwhile, clients value them as partners and a valuable source of professional expertise.<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine getting a call for that senior-level executive position you\u2019ve been longing for. It all goes well until the interviewers look at your social media profiles. There are some photos and posts you\u2019d rather your prospective employer didn\u2019t see, which reflect badly on your professional image. It needn\u2019t be that way. It\u2019s time to smarten [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[11,6],"tags":[233,150,169],"class_list":{"0":"post-9157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-presence-online-reputation-management","7":"category-executive-personal-and-career-branding","8":"tag-executive-job","9":"tag-job-search","10":"tag-online-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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