{"id":9218,"date":"2019-07-09T08:25:09","date_gmt":"2019-07-09T12:25:09","guid":{"rendered":"https:\/\/executivecareerbrand.com\/?p=9218"},"modified":"2025-10-21T06:37:11","modified_gmt":"2025-10-21T10:37:11","slug":"5-linkedin-profile-personal-brand-building-essentials","status":"publish","type":"post","link":"https:\/\/executivecareerbrand.com\/5-linkedin-profile-personal-brand-building-essentials\/","title":{"rendered":"5 LinkedIn Profile Personal Brand Building Essentials"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/06\/man-879094_640.jpg\" alt=\"LinkedIn profile personal branding\" class=\"wp-image-9219 lazyload\"\/><noscript><img decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/06\/man-879094_640.jpg\" alt=\"LinkedIn profile personal branding\" class=\"wp-image-9219 lazyload\" srcset=\"https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/06\/man-879094_640.jpg 640w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/06\/man-879094_640-150x100.jpg 150w, https:\/\/executivecareerbrand.com\/wp-content\/uploads\/2019\/06\/man-879094_640-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure>\n\n\n\n<p>Let\u2019s start with the understanding that if you\u2019re job-hunting, you need to have a robust LinkedIn profile personal brand building strategy. This is especially true if you\u2019re an executive job seeker.<\/p>\n\n\n\n<p>People who can help you meet your career goals are using LinkedIn to find and assess candidates like you. I mean people like executive recruiters and other hiring professionals.<\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-network-on-linkedin-like-a-pro\/\"  data-wpil-monitor-id=\"235\">LinkedIn is an extremely important social networking<\/a> site for career, executive job search, and business-building. <\/p>\n\n\n\n<p>Those who take the time to learn how to use LinkedIn wisely find that it works for them. And they have the competitive advantage over those who have an <a href=\"https:\/\/executivecareerbrand.com\/deadly-linkedin-mistake-anemic-incomplete-profile\/\">anemic profile and don\u2019t do much of anything on LinkedIn<\/a>.<\/p>\n\n\n\n<p>I\u2019ve written more fully about using LinkedIn to communicate your brand, once you\u2019ve completed your profile, in <a rel=\"noreferrer noopener\" aria-label=\"Top 10 Ways to Build Your Online Personal Brand with LinkedIn (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/top-10-ways-to-build-your-online-personal-brand-linkedin\/\" target=\"_blank\">Top 10 Ways to Build Your Online Personal Brand with LinkedIn<\/a>.<\/p>\n\n\n\n<p>But let\u2019s drill down on some LinkedIn profile <a href=\"https:\/\/executivecareerbrand.com\/the-new-10-step-executive-personal-branding-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"personal brand (opens in a new tab)\">personal brand<\/a> basics, as you\u2019re writing your profile content and building out your profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 LinkedIn Profile Personal Brand Building Essentials<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Build your LinkedIn network to 500+ connections<\/strong><\/h3>\n\n\n\n<p>Why is it so important to reach and surpass that number?<\/p>\n\n\n\n<p>LinkedIn says that <a href=\"https:\/\/executivecareerbrand.com\/how-to-connect-on-linkedin-with-people-you-dont-know-and-get-action\/\"  data-wpil-monitor-id=\"466\">profiles with at least 500 connections<\/a> land higher in search results for relevant keywords. [More about keywords in #3 below.]<\/p>\n\n\n\n<p>Executives tell me all the time that they\u2019re hesitant to connect with people they don\u2019t know. They worry about connecting with marketers, scammers, people trying to sell them something, or other nefarious people. <\/p>\n\n\n\n<p>There\u2019s an easy fix for that. They\u2019ll show their true colors quickly. If you realize you\u2019ve made a mistake in accepting someone\u2019s invitation, you can back out. It&#8217;s easy to remove them from your full list of connections. They won\u2019t be notified that you\u2019ve done this.<\/p>\n\n\n\n<p>There&#8217;s another big reason that a big number of connections is a good thing. The more people you\u2019re connected with, the more people who may be able to help you meet your career goals. In addition, more connections means more people learning about your personal brand and unique value proposition.<\/p>\n\n\n\n<p>And, once you get proactive on LinkedIn, more connections means more people you and your personal brand are staying top-of-mind with.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Include an expressive, engaging profile headshot<\/strong><\/h3>\n\n\n\n<p>People assessing you through <a href=\"https:\/\/executivecareerbrand.com\/how-to-get-your-personal-brand-into-your-linkedin-profile\/\"  data-wpil-monitor-id=\"149\">your LinkedIn profile<\/a> will connect better with your brand-reinforcing content if it\u2019s associated with a face. Think about when you look at other people\u2019s LinkedIn profiles. Don\u2019t you feel more like you \u201cknow\u201d someone, if their profile has a good picture of them?<\/p>\n\n\n\n<p>Some people hesitate having a photo on their profile. They worry about discrimination for things like age, weight, ethnic background, appearance, etc. Discrimination definitely exists. I&#8217;m sure people miss out on chances because of the way they come across in their profile headshots.<\/p>\n\n\n\n<p>But there&#8217;s something they may not have considered. NOT having a photo can cause them to miss out on chances, too.<\/p>\n\n\n\n<p>Having NO photo may lead people further down the discrimination path, wondering what you&#8217;re trying to hide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Profile photos is a controversial topic<\/strong><\/h4>\n\n\n\n<p>Controversy persists about how important profile photos are, and if you must have one. The discussion among job seekers continues on a blog post of mine first published in 2011, <a rel=\"noreferrer noopener\" aria-label=\"Does My LinkedIn Profile Really Need a Photo? (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/does-my-linkedin-profile-really-need-a-photo\/\" target=\"_blank\">Does My LinkedIn Profile Really Need a Photo?<\/a><\/p>\n\n\n\n<p>Job seekers are still posting impassioned comments about their experiences with discrimination based on their photos. Many have decided it&#8217;s better for them NOT to have a photo. One person said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>&#8220;There have been a number of studies in the academic literature which indicate that attractiveness is a factor in the outcome of hiring decisions. Hence, if you are an attractive individual, then by all <a href=\"https:\/\/executivecareerbrand.com\/should-you-display-opentowork-on-your-linkedin-profile\/\">means you should include a photo on your LinkedIn profile.<\/a>  <\/strong><\/em><\/p><p><em><strong>If you are not attractive (as in my case), don\u2019t do it. As this article points out, you might be passed up by not having one, but it is equally as likely (and maybe even more so) that you will be passed by if you do have a photo, as you will be deemed less appealing due to physical attractiveness.&#8221;<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p>Although everyone needs to make the decision for themselves about whether or not to include a photo, there\u2019s another thing to consider. <a rel=\"noreferrer noopener\" aria-label=\"LinkedIn says (opens in a new tab)\" href=\"https:\/\/blog.linkedin.com\/2017\/march\/14\/linkedin-profile-photo-tips-introducing-photo-filters-and-editing\" target=\"_blank\">LinkedIn says<\/a> that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>&#8220;Simply having a profile photo results in up to 21x more profile views and 9x more connection requests.&#8221;<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Keyword, keywords, keywords<\/strong><\/h3>\n\n\n\n<p>You may be sick of hearing about how important keywords are on your LinkedIn profile, but it can never be overstated.<\/p>\n\n\n\n<p>Keywords typically represent your areas of expertise or \u201chard skills\u201d.<\/p>\n\n\n\n<p>Keywords are how recruiters and hiring professional will find you on LinkedIn, unless they already have your name. They type relevant keywords into a LinkedIn search, based on what they\u2019re looking for in candidates. Profiles that contain enough of those keywords typically land higher in their search results. That&#8217;s especially true if that keyword density is backed by the member having 500+ connections.<\/p>\n\n\n\n<p>Through your target company and industry research, you\u2019ll identify the right keywords to use in your profile.<\/p>\n\n\n\n<p>Pay attention to choosing your most important keywords for the profile sections where SEO (Search Engine Optimization) plays the biggest role. These include the profile headline, About section and <a href=\"https:\/\/executivecareerbrand.com\/help-linkedin-skills-endorsements-mess\/\">Skills &amp; Endorsements<\/a>.<\/p>\n\n\n\n<p>Keep in mind that you should have plenty of content in each applicable section of your LinkedIn profile. More content supporting <a href=\"https:\/\/executivecareerbrand.com\/think-like-an-executive-resume-branding-pro-build-your-personal-brand\/\"  data-wpil-monitor-id=\"315\">your personal brand<\/a>, means more all-important relevant keywords in your profile content.<\/p>\n\n\n\n<p>Look beyond the About and Experience sections. Check out all the other available profile sections where you might be able to insert more content. Focus on keyword-rich content that supports you, your brand, and your value to your target employers.<\/p>\n\n\n\n<p>However, avoid over-using keywords so that your profile becomes, in effect, merely a list of your hard skills. That will make for a very dull profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Keep the content well-written, and free of typos and grammatical errors<\/strong><\/h3>\n\n\n\n<p>Want to tarnish your brand right off the bat?<\/p>\n\n\n\n<p>Present yourself and your qualifications in a LinkedIn profile that is poorly written and contains errors.<\/p>\n\n\n\n<p>As I noted in my post, <a rel=\"noreferrer noopener\" aria-label=\"3 Surprising Ways LinkedIn Hurts Your Personal Brand (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/3-surprising-ways-linkedin-hurts-your-personal-brand\/\" target=\"_blank\">3 Surprising Ways LinkedIn Hurts Your Personal Brand<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;Such errors will make you look bad as a candidate \u2013 unprofessional, lazy for not bothering to proofread, and\/or lacking strong written communications skill. <\/em><\/strong><\/p><p><strong><em>But that\u2019s not all. These errors can negatively impact your Profile\u2019s SEO, especially when they show up towards the top of your Profile, where SEO is more important.\u201d<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>Many times I\u2019ve seen typos in job seekers\u2019 LinkedIn headlines, such as \u201cManger\u201d for \u201cManager\u201d, or \u201cAdminstration\u201d for \u201cAdministration\u201d.<\/p>\n\n\n\n<p>Your profile headline is one of the first things people see on your profile. It follows you everywhere on LinkedIn.  It&#8217;s there when you post an update, or publish an article, or comment on someone else\u2019s update, etc.<\/p>\n\n\n\n<p>Carefully proofread all of your <a href=\"https:\/\/executivecareerbrand.com\/7-reasons-not-to-copy-someone-elses-linkedin-profile\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile content<\/a>. And don\u2019t rely on spellcheck. Instead, use Grammarly to check the content for all kinds of errors.<\/p>\n\n\n\n<img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/media.go2speed.org\/brand\/files\/grammarly\/10\/20150114062043-0102correctinginstantgrammarchecker728x90.png\" width=\"728\" height=\"90\" border=\"0\"><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/media.go2speed.org\/brand\/files\/grammarly\/10\/20150114062043-0102correctinginstantgrammarchecker728x90.png\" width=\"728\" height=\"90\" border=\"0\"><\/noscript><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/grammarly.go2cloud.org\/aff_i?offer_id=10&amp;file_id=1142&amp;aff_id=40554&amp;tiny_url=1\" width=\"1\" height=\"1\"><noscript><img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/grammarly.go2cloud.org\/aff_i?offer_id=10&amp;file_id=1142&amp;aff_id=40554&amp;tiny_url=1\" width=\"1\" height=\"1\"><\/noscript>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Create an About section with personality<\/strong><\/h3>\n\n\n\n<p>As noted in #3 above, keywords are essential. However, don\u2019t neglect your so-called \u201csoft\u201d skills \u2013 your personal qualities and attributes that you and others rely on you for.<\/p>\n\n\n\n<p>To generate chemistry for your candidacy, work on balancing and syncing your hard skills (or relevant keywords) with some personality. This goes to the heart of personal branding.<\/p>\n\n\n\n<p>The About section (formerly called the Summary section) sits towards the top of your LinkedIn profile. Therefore, it\u2019s likely to be seen immediately by people, when they first lay eyes on your profile.<\/p>\n\n\n\n<p>Entice them at that first glance. Make them want to read your About section, and continue on down the web page to read your entire profile. Make it an interesting read. Don\u2019t be afraid to get your personality in there. <\/p>\n\n\n\n<p>People will connect with the content (and you) better if they get a sense of who you are. Let them know how you operate and what you\u2019re passionate about. Tell them how you lead people, how you\u2019ve accomplished things that benefited your employers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Include examples to build your LinkedIn profile personal brand<\/strong><\/h4>\n\n\n\n<p>For instance, don&#8217;t just note that you \u201cimproved processes\u201d. Give a specific example of how you accomplished this. Developing <a rel=\"noreferrer noopener\" aria-label=\"Challenge - Actions - Results (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/how-c-a-r-storytelling-gives-executive-resume-branding-zing\/\" target=\"_blank\">Challenge &#8211; Actions &#8211; Results<\/a> (C-A-R) stories will help you do this. <\/p>\n\n\n\n<p>As I noted in my post, <a rel=\"noreferrer noopener\" aria-label=\"How to Write a Dazzling LinkedIn Summary (or About) Section (opens in a new tab)\" href=\"https:\/\/executivecareerbrand.com\/how-to-write-a-dazzling-linkedin-summary\/\" target=\"_blank\">How to Write a Dazzling LinkedIn About Section<\/a>, ask yourself questions like these to uncover your brand story:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What makes me passionate about the work I do, and the work I will do for future employers? <\/li><li>How have I been able to overcome challenges, fix problems and make improvements that resulted in great benefits to my employers? <\/li><li>What ROI (Return on Investment) do I have that makes me the best hiring choice? <\/li><li>What makes me a good leader? <\/li><li>How have I engaged and motivated my people to top performance?<\/li><li>What combination of strengths and skills do I have that no one else does?  &#8220;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pump Up Your LinkedIn Profile Personal Brand<\/h2>\n\n\n\n<p>Elevate your <a href=\"https:\/\/executivecareerbrand.com\/5-reasons-your-personal-brand-loves-linkedin\/\">LinkedIn profile personal brand<\/a> above others competing for jobs with the same employers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/executivecareerbrand.com\/how-not-to-build-your-executive-network\/\">Build your LinkedIn network<\/a> with potential brand ambassadors,<\/li><li>Choose a profile photo that engages people (if you do include a photo),<\/li><li>Identify the right keywords to include in your profile,<\/li><li>Carefully proofread the content for misspellings, typos, errors and\/or misleading information, and<\/li><li>Make your About section sizzle.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More About LinkedIn and Executive Job Search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/3-juicy-insider-linkedin-personal-branding-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"3 Juicy Insider LinkedIn Personal Brand Tips (opens in a new tab)\">3 Juicy Insider LinkedIn Personal Brand Tips<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/linkedin-updates-a-time-saving-personal-branding-and-networking-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"LinkedIn Updates: A Time-Saving Personal Branding and Networking Tool (opens in a new tab)\">LinkedIn Updates: A Time-Saving Personal Branding and Networking Tool<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/executivecareerbrand.com\/how-to-make-your-branded-linkedin-profile-professional-headline-seo-friendly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"How to Make Your LinkedIn Profile Headline SEO-Friendly (opens in a new tab)\">How to Make Your LinkedIn Profile Headline SEO-Friendly<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s start with the understanding that if you\u2019re job-hunting, you need to have a robust LinkedIn profile personal brand building strategy. This is especially true if you\u2019re an executive job seeker. People who can help you meet your career goals are using LinkedIn to find and assess candidates like you. I mean people like executive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,6],"tags":[161,163,181],"class_list":{"0":"post-9218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"category-executive-personal-and-career-branding","8":"tag-linkedin","9":"tag-linkedin-profile","10":"tag-personal-branding","11":"entry","12":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 LinkedIn Profile Personal Brand Building Essentials - Executive Career Brand\u2122<\/title>\n<meta name=\"description\" content=\"LinkedIn is an important job search social network. 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